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It's Black History Month

Honoring the creativity, artistry and impact of Black beauty—all year long.

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Shop Black-owned & founded beauty

On our radar

Learn more about the brands and products honoring Black beauty.

Octavia Morgan Los Angeles Shop now

New & only at ulta

OCTAVIA MORGAN LOS ANGELES

Creates clean, luxury fragrances that are gender-inclusive, long-wearing and emotionally expressive. Each elevated scent blends high-quality ingredients with modern storytelling to feel personal, powerful and unforgettable.

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Brands we love

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Ulta Beauty associate faves

Hair care

Design Essentials

Almond Avocado Sulfate-Free Shampoo

“I never understood how game-changing a truly good shampoo could be until I tried this one. I’m grateful this salon staple is easily available at Ulta."

Sandra

Marketing Manager with type 4 hair

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Discover Black-owned hair care

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12 items

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Briogeo Scalp Revival Dandruff Relief Shampoo

New

Briogeo

 

Scalp Revival Dandruff Relief Shampoo

%1 out of 5 stars ; %2 reviews4.9(125)
$42.00
Briogeo Scalp Revival Dandruff Relief Conditioner

New

Briogeo

 

Scalp Revival Dandruff Relief Conditioner

%1 out of 5 stars ; %2 reviews4.9(131)
$42.00
PATTERN Leave-In Conditioner
3 sizes

PATTERN

 

Leave-In Conditioner

%1 out of 5 stars ; %2 reviews4.7(5946)
$12.00 - $49.00
Kreyòl Essence Haitian Black Castor Oil - Rosemary Mint

Kreyòl Essence

 

Haitian Black Castor Oil - Rosemary Mint

%1 out of 5 stars ; %2 reviews4.8(1897)
$20.00

Makeup

fenty beauty by rihanna

Pro Filt'r Soft Matte Longwear Liquid Foundation

“It’s super lightweight, so it never feels cakey. Even with a soft-matte finish, it gives amazing coverage and the longwear means no touch-ups needed.”

Darius

People Success Manager wears shade 490

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Discover Black-owned makeup

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12 items

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Juvia's Place Blushed Duo
6 colors

Only at Ulta

Juvia's Place

 

Blushed Duo

%1 out of 5 stars ; %2 reviews4.8(590)
$20.00

Free Gift with purchase

+1 offers

POUND CAKE Cake Theory Lip Tone Equalizing Oil
2 colors

Only at Ulta

POUND CAKE

 

Cake Theory Lip Tone Equalizing Oil

%1 out of 5 stars ; %2 reviews4.9(104)
$22.00

Free Gift with purchase

+1 offers

PAT McGRATH LABS Skin Fetish: Sublime Perfection Full Coverage Concealer
33 colors

PAT McGRATH LABS

 

Skin Fetish: Sublime Perfection Full Coverage Concealer

%1 out of 5 stars ; %2 reviews4.4(20)
$34.00

Free Gift with purchase

+1 offers

FENTY BEAUTY by Rihanna Grip Trip Hydrating + Plumping Primer

FENTY BEAUTY by Rihanna

 

Grip Trip Hydrating + Plumping Primer

%1 out of 5 stars ; %2 reviews4.7(598)
$37.00

Free Gift with purchase

+1 offers

Skin care

buttah skin

Silky Soft Towels

“These towels live up to the name, Buttah, baby! I switched to disposable face towels years ago and these soft, durable, super absorbent towels are my fave.”

Brittney

Enterprise Communications Manager with dry skin

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Discover Black-owned skin care

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11 items

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Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30
2 scents

Black Girl Sunscreen

 

Moisturizing Sunscreen Lotion SPF 30

%1 out of 5 stars ; %2 reviews4.3(545)
$15.99
Buttah Skin Skin Transforming Cocoshea 3 Piece Kit

Buttah Skin

 

Skin Transforming Cocoshea 3 Piece Kit

%1 out of 5 stars ; %2 reviews4.6(4713)
$65.00
Urban Hydration Bright & Balanced Aloe Vera Daily Moisturizer

Urban Hydration

 

Bright & Balanced Aloe Vera Daily Moisturizer

%1 out of 5 stars ; %2 reviews4.6(180)
$14.99
ROSEN Honey + Kojic Cleanser

ROSEN

 

Honey + Kojic Cleanser

%1 out of 5 stars ; %2 reviews4.4(37)
$22.00

Brands that Give Back

TGIN

TGIN’s mission goes beyond your bathroom shelf. The TGIN Foundation supports uninsured and underinsured women during breast cancer treatment through screenings, early detection and awareness.

sugardoh

Sugardoh is a community- rooted hair-removal brand that empowers women and supports programs like JYSEP, which uplift middle school–aged girls by fostering self-confidence, entrepreneurship, and education.

buttah

Every October, during homecoming season, a portion of sales from a best-selling product is donated to an HBCU chosen by customers—a time to honor the schools that shaped us. Last year, Howard University received the most votes.

15% Pledge

Ulta Beauty is a partner of the Fifteen Percent Pledge. We're proud to be expanding our assortment to include even more Black-owned brands.
Learn more

Explore More

Textured hair

Love your curls. Celebrate your texture.

MUSE Accelerator

A retail readiness program for underrepresented voices that offers early-stage beauty brands the opportunity to continue their growth.

Ulta Beauty Community

Love chatting Black Beauty? Join our 'Let's Talk Black Beauty' group to connect with fellow Black Beauty enthusiasts and share the best products, tips and trends.

Beauty Without Limits

We champion inclusivity by bringing together guests, associates, brand partners and communities to feel connected, reflected and beautiful at Ulta Beauty.