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The salon at ulta beauty

Hair Color Services

Curious about our hair color services? This quick guide will help.

Hair Color Services

After a complimentary consultation with a highly trained, licensed stylist, you’ll get a personalized recommendation for a color service that fits your lifestyle and unique hair type. All color services include a cleanse, condition, scalp massage and blow dry.

All-over hair color

A total refresh by a salon colorist—available in natural, pastel and vibrant hues.

Semi-permanent color

Color that lasts up to 12 washes. Enhances natural color, tones existing color and blends gray.

Gloss / demi-permanent

Color that lasts up to 24 washes. Refreshes existing color and blends gray. Enhances shine & helps eliminate brassiness.

Permanent color

Color that lasts up to 8 weeks. Penetrates deeper to brighten, darken or change the tone of your hair. 100% gray coverage with major dimension.

Root touch-up

A boost of color where you want it most. Extend time between full hair color visits.

New! Express

100% gray root coverage in as little as 30 mins. Blendable shades from honey blonde to jet black.


Great for covering grays. Color is applied to the root area only.


Color is applied to the front hairline and part line only. An easy, quick way to keep your look fresh.


Add dimension to your color with fresh highlights.

Accent Highlight

Great for a subtle, ever-so noticeable change. Color is strategically placed to accent movement in the hair.

Partial Highlight

About half of your hair will be foiled or freshly painted. Perfect for when you’re looking to switch things up.

Full Highlight

Foils or hand-painting will be added throughout your hair. A seamless look that will give you a profound transformation.

Color treatment

Protect your hair and add strength.


Olaplex Repair & Protect

For every hair type, age and texture! Applied during the coloring process to repair broken bonds, strengthen your hair and protect from further breakage. Can repair color or chemical treated hair, heat damage, sunlight & UV exposure, cold weather conditions, brushing, pulling & tugging hair.

Each store experience may be different due to local mandates. Beauty Services are not available in Ulta Beauty at Target locations.