Product Reviews Rated 4.49 out of 5 stars
160 Reviews
Most Helpful Positive Review Beautiful brush that is also effective When I first got this brush I thought...oh dear it is huge! But use it once and swirl it around and you will find that a little product goes a long ways and blends well and looks flawless! I'm impressed. The brush is soft, the price is phenomenal, and you can use it for primer too in those small areas(eyes, around nose, etc)
Most Helpful Critical Review Bad quality manufacture Horrible quality brush. I bought this brush probably about 2 years ago. Although it does blend well. However, the bristles on it slowly comes apart every time. I have older brushes from a different brand that are still good as new. I also want to mention that I don't wear make-up on a daily basis, only once in a while I would use this brush to conceal blemishes, look how the brush turned out.
Reviewed by 160 customers Great brush, worth the money 5
Makeup fiend from Chicago, IL
I bought this on a whim and am so glad I did. I was using a flat brush for concealer and was getting a lot of streaks. So I thought I'd try this. It is very large for a concealer brush, but it works so well! It really does blur everything quickly and you get a great finish. Technically, I used this to apply the BECCA under eye brightener and ABH eyelid primer. The results were so good I didn't even need my concealer.
Perfect for fine lines. 5
Thirtysomething from Texas
Had my doubts but wow! This brush makes all the difference in how my concealers lays. First time ever that I've been able to wear concealer without it settling into my fine lines. I look younger, concealer application is easier and it smooths one coat of product on without leaving any streaks.
Good BUT.... 3
marie from Calabasas
This used to be my favorite brush to blend out my concealer but then after a few times of using it, the brush had started to come apart as well as the bristles on the brush. It came to a point where I had little to no more bristles and wasn't able to use it as my concealer brush anymore. It was disappointing because this is a high-end brand and was pretty pricy for such low quality. DONT waste your money on this It cosmetics brush. I recommend the morphe concealer brushes, lower price and they work their magic !!!
Best concealer brush ever 5
Sara from SC
Love this brush. It makes my concealer look so amazing.
Not worth the price 3
Mrsbrown1412 from Philadelphia
it works okay underneath eyes concealer. I find that I have to go over it with my beauty blender I actually like using this brush for applying highlighter
One of my favorites! 5
Nikki from Philadelphia, PA
For years I had strictly used a BB to apply my base makeup (foundation and concealer) but as I got older and more into makeup I decided to invest in better brushes. This is one of my favorite brushes to apply concealer. It works amazingly and leaves a seamless finish under the eyes. I have purchased another for my mother and will be including this brush in each of my bridesmaid's gift bags for our wedding. I love this brush!
Love it 5
Jannettee from Prescott Valley, Az
The brush blends my concealer so easily. I'm very pleased that I decided to give it a try instead of my fingers(with long natural nails).
Concealer Brush 5
Ladami from Connecticut
Excellent brush that blends concealer right into skin. It's especially soft & perfect for eye area.
You need this brush ASAP 5
Majo from Miami, Fl
This is brush would make your skin the most flawless yet natural, I use this brush specially in my under eye and let me tell you something my makeup looks perfect! No matter what product you use this brush would make the difference
LOVE this brush 5
Houston from Friendswood
I love this brush, this is the larger concealer brush made by IT cosmetics. Size is great, I can use it around my eyes , applies flawlessly, does not shed ,
I have the small one which works fine but I feel it's too small and takes too long to apply.
I bought it at 50% off during the 21 days of beauty sale.
Easy to use. 5
Budget Momma from Acworth, GA
This is easy to use with my cream concealer. Like that I can store it in it's own container.
Got this for half price during special Ulta sale 3
Maggie from DC
Fluffy, will be difficult to get back after cleaning because product is very thick.
Broke 2
Robin from Here
My brush completely fell apart after a few months.
LOVE THIS BRUSH! 5
Sophia from Perkasie, PA
This is really supposed to be a concealer brush, but I use it to put my base eyeshadow on. I love it so much! It's great at applying the shadow, and has a good large area and shows the pigment of my eyeshadow on my skin well.
Perfect ! 5
OldGirl from Flirida
I bought this with my IT Bye Bye UnderEye. The brush really works - it blurs the concealer and offers precise coverage. My dark dark dark under eyes are gone.
Best makeup brush I've ever had!! 5
Alesia from HUNTSVILLE, AL
Love, love this makeup brush!!
bristles fell out 3
jojobunny from 83431
I only use it brushes and live the quality. I bought this one recently to add to the collection. I only wash my brushes with the it cosmetics cleaner. I used it for probably one month and washed it 4 times. All the bristles punched back into the brush and only stuck out a tiny bit. At this point the brush was ruined. I pulled the bristles trying to restore their length and they came out. There is no evidence the bristles were even glued in. I see a lot of other people had a hard time with this brush.
I love all of Its brushes! 5
Susie from Virginia Beach
Love their products!!! Hats off to ITS! ITS a Ten on my list.
What happened to the quality 1
FMac from NorCal
This used to be a favorite of mine. I repurchased this brush after my first one's ferrel loosen after 3 years but never she. Now this new 103 began shedding after the first use. I thought it would get better after the first wash but it got worse. What happened to the quality? I actually pulled my old one from the trash and duct taped the ferrel to the handle and washed. My old one never sheds and blends concealers flawlessly.
Poor Quality Brush 2
Disappointed in Savannah from Savannah, GA
This brush is very poorly made. Like many of the negative reviews I read, I experienced the same issues other consumers did. The bristles started falling out. Sometimes they would fall out in the middle of using and would get caught in my eyelashes and eyes. I take very good care of my make up brushes and found that brands that were much cheaper were made much better than this product. I don't know that I would try another "it" brush in the future. Very disappointed.
Works perfect 5
Kaylyn from Cathedral city
Use for concealer
LOVE THIS BRUSH!!! 5
So perfect for eye edges and under eyes! from Melbourne, FL
i bought this brush as soon as i tried it out! it's so incredibly soft and the PERFECT concealer brush for eye edges and around the nose!
I would buy it again! 5
Oreomom from Lexington,MA
To blend out concealer.
Bad Quality 2
Jen from Monrovia, CA
This brush blends out concealer like a dream. I absolutely love this brush, however, the quality is terrible. I've had this brush for only two months and so many of the bristles came out that the the entire brush head is ruined. I started losing a few bristles a month after use and finally during the second month, it was losing massive amounts of bristles that they just didn't stay in place anymore. This brush was basically trash after two months. So sad as it blends beautifully.
Terrible 1
Katie from Texas
This brush started shedding before I even got to wash this. It shed a ton on my first use. It made my undereye concealer look streaky no matter how long I spent blending. I have never had this issue with any of my IT cosmetics brushes. This was so disappointing and I'll be returning it.
