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Your hair is many things
And yours in every way. Shop our annual Gorgeous Hair Event for products to style and treat your unique hair needs—at up to 50% off.
Today's beauty steals
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madison reed
50% off
Color Protecting Shampoo & Conditioner
the salon at ulta beauty
$20 off
any color service when paired with the Olaplex Repair and Protect service.
20% off
Free gift
Full size Instant Exfoliating Scalp Scrub with any full size Kristin Ess hair purchase. $15 value
On your radar
cue the new
Meet Andrew Fitzsimons haircare
Load up on faves from the celeb-loved brand—only at Ulta Beauty.
we are golden
Celebrate the AAPI community
Get to know some of our partners, and support AAPI-owned brands.
must-have collab
Brighten your makeup bag
Pops of color. Happy designs. Explore the Steffi Lynn x Ulta Beauty Collection collab.
What's New
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WHY WE LOVE IT
A bonding moment
Pre-shampoo rinse-out that protects color, repairs damage and improves strength—consider it quality time with your hair.
2X Points
Shop AAPI-Owned Brands
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Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Olaplex
Get $20 off any color service when you add the Olaplex Repair and Protect service.
Brand of the moment
Experience Joico products at your next Salon appointment. Ends May 28.
A quick touch-up
100% gray root coverage in as little as 30 minutes. Discover the Express Root Touch Up.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.