Rated 4.1 out of 5 stars
Most Helpful Positive Review Must Have Self-Tanner!!
I have finally found the perfect self tanner! I am very pale and I mostly burn in the summer and then turn right back to pale so finding this natural looking self-tanner was a game changer for summer and special events. I get compliments on my glowing skin every time I use this product. I have tried other self-tanner products such as Fake Bake, Vita Liberata and St.Tropez but this one stands out as a clear winner.
The mousse applies dark so you can see if/where you missed spots and even it out. I was alarmed the first time I used it because when you apply it can give the illusion that it will be streaky and very dark but DON'T WORRY! Once you shower it leaves behind a perfect natural, streak free tan. I use a makeup brush to apply to my hands, feet and face since it can be tricky to get an even application with the mit in those areas. I have very sensitive skin and this product does not irritate or break my face out at all.
As long as you exfoliate ahead of time and moisturize regularly once applied, the tan will last up to a week. Unlike other self-tanners I have tried, this one also holds up really well in the pool/ocean as well for those of you using this for a vacation. Give it a shot, you won't regret it!!
Most Helpful Critical Review Absolutely NOT.
I have tried many self tanners from all different price points and this has got to be the WORST one I've ever tried. I put this on and at first was really impressed with the Loving Tan application mitt and how decent this product smelled. It doesn't have that nasty fake tanner smell right off the bat. However, when I rinsed this off I noticed the tan came out way more orange than I'm used to. My own mom even pointed at my legs and said "You look really orange." The color isn't the worst thing about this product. It's true that over time it develops into a deeper color, which it did. But throughout the day I noticed lines on my legs getting darker and darker. It almost looks as if someone had stenciled this fake tan on my legs and left white stripes!! Not only that but it's now day 2 with it on and it's coming off in little patches EVERYWHERE. My skin is properly moisturized and exfoliated. There is NO EXCUSE for this to be happening on day 2 but I'm almost glad it is so I can wash this horrible fake tanner off quicker.
DO NOT believe the Instagram or Youtube hype. Save your money.
Reviewed by 429 customers Most natural looking self-tanner I've tried.
Emily from Houston, Texas
Ok. So i see the reviews and how some people are saying this turned them orange & I am wondering if certain skin tones do better than others? Until seeing how this looks on me, i really didn't know that different brands would work with different skin tones. this is the most authentic looking self-tanner I've tried (I've tried minetan, tan-luxe, isle of paradise, st tropez and fake bake & all of them have had an orange tint on my skin). My skin is light/olive - (I am pretty fair, but get really dark if i get a lot of sun) & the 2 hour express tan looks so real, my dermatologist was lecturing me about getting too much sun & couldn't tell it was fake until i told her. My only "complaint" is that it is harder to put on evenly- you can see where it applies and correct it, but you also have to use a lot of product & it doesn't last as long as others- however if you want to legit look like you've been outside all summer in about 4 hours i highly recommend this.
This stuff works
Ash from Oregon
This is my first time every trying a self tanner. I always just sun bathe. But I thought I'd give self tanning a try and the lady at the store recommend this. I used it and immediately saw a difference. I kept it on for 6 hours then washed it off and it continued to develop another 6 hours. It looks so great. It doesn't look fake either. No weird orange color. Just a natural looking dark tan. I live it
Kaylin from San Antonio, TX
I use this product EVERY Friday and leave on for 2-3 hours. It's easy to apply with a mit, and I just go over my hands, feet, elbows, and knees with the dry side after my tan is applied. It doesn't have any green or orange color and looks very natural. I can also go out with it before rinsing, and it looks good. I have slight color after rising, and then full color in 6-8 hours. It's a little pricier than some others I've tried, but I love it!
Kinsley from Minnesota
I was very excited to try this product but came to getting my package and opening it... it was EVERYWHERE spilled inside of the bag very disappointed
Love this tanner
Mads from Texas
I used this with a tanning mitt and it went on so well! I used to use tanning water, but this one is easier to see where you might have missed a spot. I usually leave it on as long as possible. One downfall is it doesn't look great when coming off (3 days later ish), but I haven't found any tanner that day
So streaky! Formula changed
Shayna from Utah
I have used this product for a few years now, only during the summer. I recently purchased a new bottle and something has changed. The prior bottles were amazing. Great coverage, great color, easy application, no streaking. However, this new bottle DEFINITELY is different. The color is still the same, but the application was so difficult. Dried almost on contact, leaving a streaky mess. Trying to blend was impossible. Despite my best efforts, I ended up looking like a streaky mess. I tried shaking the bottle. Using a different mitt. Applying it to dry, non-moisturized skin. Applying it freshly out of the shower.....you name it. This was the first time that I've ever had a self-tanner behave like this. And.....for the price tag, it should be easy to apply and look amazing.
Loving Tan must have changed the formula. It's a huge pass for me. I will go back to St. Tropez. No more loving tan.
mal from pennsylvania
I have been skeptical about buying this for so long now... I have been self tanning for years and always used jergens or bondi sands. I finally decided to try loving tans out after hearing how good it was and WOW I have never had a tan look so good!! I got it in the dark color which I was hesitant about but the color is seriously so natural and just perfect. Im so happy I found my forever self tanner!!
Bri from Knoxville, TN
I'll start this out by saying I'm pale, y'all. Like pasty white. I've tried every self tanner from drug store brands to ones pricier than the Loving Tan and this is THE one.. so far. Exfoliate, exfoliate, exfoliate and moisturize! The color goes on with a guide and dries super fast so be quick with your application. Use a foundation brush for your ankles, wrists, tops of feet and hands. Let it dry for a few mins then gently wipe the areas that tend to grab more colour with a damp cloth. (Gently is key) the colour sadly only lasts me a couple days but I reapply and I'm good to go! I've dealt with very orange tanners in the past and this one isn't in the slightest
Don't hesitate to buy!
Jess from Houston, TX
Used to be a St Tropez fan til my roommate recommended this tanner instead. I was hesitant at first but I immediately noticed a huge difference. Tan dries quickly and you can literally apply it and then go out with it on and it looks natural and I don't even notice it's on. I get so many compliments! Does it last the longest? No. But it's application is SO much easier than St Tropez and isnt stick at all so I think it's a good trade off. Also I'm happy w how dark it is! I'm no longer buying St Tropez and instead this is my go to.
Difficult application with a Blotchy fade
Vix from Hinesville
Experienced self tanner here. I exfoliated with my usual mit and went to apply it and it was blotchy. Rinsed off to stop the processing and exfoliated until my body was red to reapply and it still was a pain. Left it on overnight washed and it has an orangey hue. Days 3_6 looked nice then began to worst fade ever. I looked like I had vitiligo for three days. I soaked each night and scrubbed until my skin was red to get this off. I will be going back to St. Tropez it never gave me any issues like this.
I would buy this product again
KHW from Gadsden, Alabama
Applies easily & evenly. Looks natural
Must have for experienced tanners
Chrissy from Fresno CA
This is the holy grail of self tanners. Least stinky, SO FAST, no transfer, golden gorgeous tan!!! Plus- dark in TWO HOURS!!!! This product is worth spending a few extra bucks on.
Not orange at all!!
RoniL from Tennessee
I love this line of sunless tanners! I had not been able to tan during the pandemic, and ordered this and I loved the beautiful color I got instantly! I won't go to a tanning bed again, and I've been tanning most of my life. I can look like I've been in the sun without the damaging Rays. I highly recommend this! They have a beautiful Shimmer bronze to go on top that gives you a beautiful glow as well!
I will not buy this product again
Annoyed from Prairieville, LA
I had heard good things from bloggers & I was excited to try this product but I was disappointed.
It dries very quickly while applying and is hard to apply evenly. The color was fine but I have had just as good for less money. I also found about the 4th time I used it there was barely any color. I don't think it is worth the money.!
Definitely will be the only self tanner I buy from now on!
Paige from Bloomington, IN
I love this product! So easy to put on and it does not go on blotchy, and so nice that it only takes 2 hours to develop such a pretty tan color!
NOT SURE I'D ORDER AGAIN
Debster from NC
I bought it because my daughter recommended. Worked great on her "young" skin. I'm older and not sure if that was an issue, but took several applications to really show.
I am PALER than pale
bw26983 from Iowa City, Iowa
I absolutely love this product. It has been a GAME CHANGER for me. I'm very pale / fair skinned and typically no matter the undertone of the tan, I end up orange. But with this product, I'm a nice natural bronze.
A really great tanner, but beware of green armpits
Emma from Glendale, CA
All of my favorite beauty gurus recommend this, so I tried it.
I really do like it, and I've recommended it to multiple friends of mine, who also like it, but just beware, I use the Schmidt's natural deodorant, and I think it doesn't mix well with this product and it turns my armpits green. Luckily, I can wipe the green away with a wet cloth and it hasn't dyed them permanently green yet. Just be careful if you also use Schmidt's.
The tan lasts about a week for me. I do wish it'd last longer. I'm not well educated on tanner, so that may just be the deal with self-tanner. But it gives you a very nice tan. I actually leave it on for around 8-10 hours and it doesn't look crazy orange or anything, I just look really nice and healthy.
My favorite self tanner
Julia from Dallas
I love this self tanner! I've tried so many different brands (both high-end and drug store), and I always come back to Loving Tan. I usually purchase color "dark" 'cause it works best (and stays the longest) on my pale skin. ALWAYS apply it with a mitt, otherwise, your tan will look like a mess!
This stuff rocks!!
Christi from Hopkinsville KY
It's a great product, the smell isn't aweful but it's not something great either. Looks extremely natural, no orange and no streaks. I have paper white legs and this works great!
Worth it. from Altoona PA
I've used different fake tanning lotions and this is my favorite. It doesn't make you look orange and it fades naturally. It doesn't leave splotchy spots or any issues. I highly recommend.
Not worth the hype
Jordan from Texas
I bought this with super high expectations... it's great dont get me wrong BUT after it has developed, it only lasts like 3 days max and then I'm already getting patchy. The tan is bomb once it's developed. Just doesn't last long. I do leave it on over the 2 hours to try to ensure it tans and stays but never stays...
THE BEST SUNLESS!!!
Sunless tanner obsessed from EVANSVILLE IN
I have tried literally hundreds of sunless products, from high end, to department store, nuskin, you name it, I was in love with this product from the first use! let me say This has a very natural warm natural looking tan, but also delivers pretty dark, ( i got dark) it did not fade in patches, stayed on several days, best of all literally no streaks, and the color guide does not look green and dingy like others, so you can apply and literally go about your day, however I do not wash off after two hours like it stated just because I usually apply after my shower and leave on until next day.
Ang from Homestead, Fl
Tan came out amazing
Will buy again and again!
Nnow4 from Texas
Saw this product on a video. It's a tad pricey but so worth it to me, goes on great, blends well, looks like I've been on the beach for a week as soon as I apply it. Smells good too. Washes off on 2 hrs. NO ORANGE ankles or knees! Use lotion as described on the bottle!