Rated 4.1 out of 5 stars
Most Helpful Positive Review Must Have Self-Tanner!!
I have finally found the perfect self tanner! I am very pale and I mostly burn in the summer and then turn right back to pale so finding this natural looking self-tanner was a game changer for summer and special events. I get compliments on my glowing skin every time I use this product. I have tried other self-tanner products such as Fake Bake, Vita Liberata and St.Tropez but this one stands out as a clear winner.
The mousse applies dark so you can see if/where you missed spots and even it out. I was alarmed the first time I used it because when you apply it can give the illusion that it will be streaky and very dark but DON'T WORRY! Once you shower it leaves behind a perfect natural, streak free tan. I use a makeup brush to apply to my hands, feet and face since it can be tricky to get an even application with the mit in those areas. I have very sensitive skin and this product does not irritate or break my face out at all.
As long as you exfoliate ahead of time and moisturize regularly once applied, the tan will last up to a week. Unlike other self-tanners I have tried, this one also holds up really well in the pool/ocean as well for those of you using this for a vacation. Give it a shot, you won't regret it!!
Most Helpful Critical Review Absolutely NOT.
I have tried many self tanners from all different price points and this has got to be the WORST one I've ever tried. I put this on and at first was really impressed with the Loving Tan application mitt and how decent this product smelled. It doesn't have that nasty fake tanner smell right off the bat. However, when I rinsed this off I noticed the tan came out way more orange than I'm used to. My own mom even pointed at my legs and said "You look really orange." The color isn't the worst thing about this product. It's true that over time it develops into a deeper color, which it did. But throughout the day I noticed lines on my legs getting darker and darker. It almost looks as if someone had stenciled this fake tan on my legs and left white stripes!! Not only that but it's now day 2 with it on and it's coming off in little patches EVERYWHERE. My skin is properly moisturized and exfoliated. There is NO EXCUSE for this to be happening on day 2 but I'm almost glad it is so I can wash this horrible fake tanner off quicker.
DO NOT believe the Instagram or Youtube hype. Save your money.
Reviewed by 452 customers My New Favorite
Favorite Tanning Mousse from Coeur d'Alene Idaho
I've been skeptical to buy this because of the price, but I finally had enough points to buy the big bottle for only $20. I figured I'd give it a try. I've recently made the switch from tanning beds to safer tanning methods. I've tried tanning lotions, serums, etc. I've also tried the Bali Body mousse (which is great for about three days of color). This is hands down my favorite color of tan and longest lasting! Also not sticky at all once applied like Bali Body. Definitely worth the price.
Self tanning pro
Kristina from Philadelphia
If you don't know how to properly self tan then this product isn't for you. This is BY FAR the best self tanner out there. I've been self tanning for over 10 years. You have to use a make up brush with lotion mixed with loving tan on your hands and feet so it looks perfect. You have to do small sections of your body to get the perfect tan. Loving tan is not orange and is by far the best self tanner I've ever tried. I've been using it for three years now!
This is IT!
Tray-cee from Riverton UT
Best self tanner yet. I have tried many and this is IT for me :)
My favorite Tan
Sydney from Little Rock, AR
This is my favorite self tanner. The mousse texture makes it go on so smooth with a mitt and I have even color every time. It dries down fast so I can get dressed pretty quickly after applying, and I always have nearly instant dark color that lasts at least a few days.
Hands down the best self tan out there
AB from WV
I have tried every self tan. This is the only one that dries without being sticky, doesn't smell like a tanning bed, and makes you look naturally tan rather than orange.I'll never go to the tanning bed again and i'll never use another self tan again.
Something is different...
beachy waves from the beach
I started using this product a little over a year ago and quickly became obsessed with it. It went on smoothly, evenly and looked beautiful and natural. It gave me a beautiful olive tan that lasted for up to 2 weeks per application. But it seems maybe the formula was changed? It isn't nearly as good now. It goes on splotchy and barely gives me any color after rinsing off after the 2 hours of developing. It also starts getting blotchy and fading quicker, and what little bit of tan it gives me doesn't last as long as it used to. Real bummer and I'll probably end up switching brands
THEY CHANGED THE FORMULA IM SURE
Katie from Atlanta
I have used loving tan mousses for 3+ years and I am almost 99% sure they changed the formula of this and the rest of their mousses! Used to, a tan would last me a week + a few days and im very active and sweat a lot. Now, this formula doesn't even last me a week! And its even more patchy. Definitely might switch tans now :/ So sad because I have been so loyal!!!
I LOVE LT but not the 2 hr express
Katie from Pace, FL
I have used this product a couple times, and it's very blotchy when putting on. The regular mousse is not blotchy at all! Also, the 2 hr express mousse tan gets patchy quicker, and did not tan me after 2 hours. It still needed more time to develop. Let it be known, I've used the regular Loving Tam mousse for a long time and I LOVE it. Not cons. Just don't get your hopes up with the 2 hr express.
Dries quickly & no smell!
Jenna from New York
I've never written a review on any product before but I've recently tried the 2 hour express mousse and I'm obsessed. I was an avid St. Tropez user for a long time but I hated two things about that product: it smelled terrible and I felt like it never dried fully (leaving me feeling sticky all day, which I loathe). This is the first self tanner that smells great for the entire wear, and dries down fully after 5-10 minutes. The color is beautiful, too! Worth the price, for sure.
Complete waste of time and money
Alexis from Rancho Cucamonga
I've used quite a few self tanners and this honestly has been the worst. Other than my hands, the color didn't stick at all, I even left it on for 3 hours. Very disappointing especially for it being as pricey as it is.
This is amazing!
Kca from Los Angeles
So I am fair skinned and have spray tanned for years. Since Covid, I decided to start trying out self tan at home. I first tried bondi sands, which didn't look bad, but my bottles turned bad SO fast. I got two uses out of a bottle before the application on my skin was green? Meantime it spoiled in my bathroom cabinet of my air conditioned house... after a week? So I decided to try something else. I was t blown away. After watching YouTube videos on countless self tanners I landed on this one. I love a deep brown dark slightly reddish tan like I've been in the sun. Natural looking! The self tanners with violet do okay on me, but they aren't the best for my skin tone. This self tan is just gorgeous! I shaved the night before and moisturized before bed. I woke up and used my own mitt to apply it all over. I did a couple of pumps per body part. I made sure to coat it on and not skimp, but I still didn't make much of a dent in the bottle. I ALWAYS sleep in my self tan/spray tan but this said two hour express, so I took my chances. I let it sit on for four hours exactly and I got in a warm (not hot) shower and just used water to get it off. I was in and out just long enough to make sure the excess came off. IF you use this time to wash your hair, etc you will mess up your tan. It will not come out. Do your hair etc before. This shower is just to quickly get it off of your skin. That's it! From there just pat dry when you get out. Don't rub. Follow up with some gentle lotion to lock in your moisture and voila! I look so dark but still "natural" like I've been at the beach all week! I can't believe this actually got me darker than any tan I've used in a fraction of the time and the color is this beautiful. I am so glad I found this! I'll be sticking to it.
Stinks up any room you're in
Taylor from Niagara Falls
I purchased this thinking it was a holy grail product, definitely wasn't that.
Best self tanner I've ever used!
Kspins76 from Atlanta
This is my perfect self tanner! I left it on for two hours and washed if off and it's a perfect golden bronze. It looks very natural and no orange. Also I have sensitive skin and it has not broken me out in a rash like other self tanner shave. Highly recommend!
Great self tanner
Opet from Chicago Illinois
Bought this self tanner because I read about it from a blogger
Love it!!!! Tan looks natural, but you need to exfoliate and moisturize like the directions say and also let it dry completely on your body
Tan will look great!!!!
Beautiful natural tan
Crystal from Colorado
The fade is beautiful. No patchiness. Doesn't dry out skin. Easy application. No orange!!!!! Leave on all day or wash off after two hours or longer. Will no over process.
Love this product!
Taylor from New York
I love that you only have to leave this on for two hours. It leaves you with a beautiful natural looking tan and if you want to go even darker you can always just put in on again. It goes on so easily and you can see where it goes on so you don't miss any spots
Sidney from TX
I have been a LONG TIME user of this product and I absolutely loved it, but this last bottle I bought I don't know what happened. I don't know if the formula has been changed or what they did. It used to be the only tanner I would buy, but now it's watery, extremely patchy, and doesn't come out with hardly ANY color. It's so disappointing.
Mandy from Peoria AZ
so easy to use did not turn me orange did not turn my hands Orange I did not get streak and I got dark very very quickly!!!
Applied nicely BUT...
Lisa from California
It is not dark at all I left it on ALL day. I would not buy again. I have tried so many self tanners at a lower price point and they have gotten me much darker then this one.
I love this!!
Low maintenance momma from Indiana
I love how natural this tan is! It lasts for two weeks with no streaks. I get the best results from applying this after showering in the evening, letting it dry for 10 mins, and going to bed. Take a shower when you wake up to rinse off, and you're good to go!
Love this for fair olive skin
Mi from CA
Love the color this gives me. I have fair olive skin and I use the dark 2 hour express. For whatever reason some self tanners make me look really orange, I know we've all been there (all St Tropez products for me) but loving tan makes me a beautiful caramel brown. I'm sure this has a lot to do with my undertones & for some this will turn them orange. I highly suggest this if you are in my complexion family, I haven't found another self tan that looks this natural on my skin. It lasts more than a week, doesn't get patchy and I can rinse it off in 2 hours. I suggest using a baby wipe after 30 mins on your hands, feet, and face to keep them from over developing - adding to the natural effect.
Dawnjuan from IOWA
I've tried so many self tanners and I was actually ready to give up and just keep using the St. Tropez which is good but not great for me. St. Tropez gave me just ok color but not long lasting. It also left me feeling really sticky as it was developing color. Loving Tan offers a beautiful deeper tan without the stickiness and smells ok too. So happy with this product. Easy to apply too.
Love! Love! Love!
Champagneandblonde from Rochester, Mn
I love this product!! I have been trying self tanners since March of this year. I have not found one I absolutely love until this one!! No smell I would wear this one in public. I have many allergies and this does not bother me at all. I am also very sensitive to smell. It blends so well!! It also did not get on my white sheets, like all of the other self tanners I tried.
Most natural looking self-tanner I've tried.
Emily from Houston, Texas
Ok. So i see the reviews and how some people are saying this turned them orange & I am wondering if certain skin tones do better than others? Until seeing how this looks on me, i really didn't know that different brands would work with different skin tones. this is the most authentic looking self-tanner I've tried (I've tried minetan, tan-luxe, isle of paradise, st tropez and fake bake & all of them have had an orange tint on my skin). My skin is light/olive - (I am pretty fair, but get really dark if i get a lot of sun) & the 2 hour express tan looks so real, my dermatologist was lecturing me about getting too much sun & couldn't tell it was fake until i told her. My only "complaint" is that it is harder to put on evenly- you can see where it applies and correct it, but you also have to use a lot of product & it doesn't last as long as others- however if you want to legit look like you've been outside all summer in about 4 hours i highly recommend this.
This stuff works
Ash from Oregon
This is my first time every trying a self tanner. I always just sun bathe. But I thought I'd give self tanning a try and the lady at the store recommend this. I used it and immediately saw a difference. I kept it on for 6 hours then washed it off and it continued to develop another 6 hours. It looks so great. It doesn't look fake either. No weird orange color. Just a natural looking dark tan. I live it