skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyebrows
  • / Goof Proof Brow Pencil Easy Shape & Fill
Benefit Cosmetics Goof Proof Brow Pencil Easy Shape %26 Fill

Benefit Cosmetics

Goof Proof Brow Pencil Easy Shape & Fill

1 Light (platinum to light blonde - cool)

Item #: 2304330 Size: 0.01 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE fun-size sample Roller Lash Mascara with any $35 Benefit Cosmetics purchase (offer valid 8/6/17-8/26/17 or while supplies last)

FREE fun-size sample Roller Lash w/any $35 Benefit Cosmetics purchase

Anyone can be an expert with this super easy brow - filling and shaping pencil! Goof Proof Brow Pencil features a custom goof - proof tip that instantly shapes, defines & fills in brows. Use the wide base to fill & shape, building color with a couple of strokes. Then use the pointed edge to define the "tail" of your brow. The soft, glide on color creates naturally full beautiful brows & the spoolie - brush effortlessly blends the 12 - hour* waterproof** color.

Results:

  • 95% said it was easy to fill & shape brows***
  • 94% said it gives beautiful brows on the first try***


*Instrumental test on 20 panelists
**Instrumental test on 22 panelists
***Consumer panel survey of 109 women after 1 week

Click here to find your perfect Benefit Goof Proof Brow Pencil Easy Shape & Fill Pencil shade!

Try Me Size Goof Proof Brow Pencil Easy Shape & Fill available - Click here!



Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end (aka the "tail") of your brows. Blend with spoolie-brush for full & natural-looking brows.

Beauty tip: To lock in Goof Proof Brow Pencil's soft color for 24* budge-proof hours, apply 24-HR Set Brow on top.
Shades 01, 02, 03, 04, 06 Synthetic Fluorphlogopite, Stearic Acid, Hydrogenated Castor Oil, Synthetic Japan Wax, Ethylhexyl Palmitate, Cera Alba (Beeswax), Sorbitan Sesquiisostearate, Aluminum Hydroxide, Tocopherol. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Shade 05: Stearic Acid, Hydrogenated Castor Oil, Synthetic Japan Wax, Ethylhexyl Palmitate, Cera Alba (Beeswax), Sorbitan Sesquiisostearate, Synthetic Fluorphlogopite, Tocopherol, Aluminum Hydroxide. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsGoof Proof Brow Pencil Easy Shape & Fill
 
4.6

(based on 1915 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1626)
  • Long lasting (1370)
  • Smooth look (1298)
  • Blends well (1238)
  • Good colors (1234)

Cons

  • Smudges (134)
  • Fades (122)
  • Difficult to apply (84)
  • Difficult removal (20)
  • Clumps (17)

Best Uses

  • Everyday (1653)
  • Going out (684)
  • Travel (413)
  • Sensitive eyes (292)
    • Reviewer Profile:
    • Natural style (996), Classic style (557), Trendy style (178)
    • Was this a gift?:
    • No (6), Yes (5)

Reviewed by 1915 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

This is my 6th time buying this!

By Janice

from Pittsburgh

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

    I love this brow pencil! It is the only brand that matches my brows and I can actually make them looking real!

     
    5.0

    Love love love

    By Sade

    from Clovis California

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

      I use this product everyday just to make my eyebrows look a bit more fuller while still keeping it natural

       
      5.0

      My favorite brow pencil

      By Trinadla

      from Milford, NH

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

        This brow pencil is easy to use and looks natural. The pencil itself lasts months so it is worth buying!

         
        2.0

        Not buying again

        By Tina

        from Queens,NY

        Verified Buyer

        Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

        The pencil was harsh to fill in my eyebrows

         
        5.0

        the one and only

        By xwackiejackiex

        from Moreno valley, ca

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Variety of Colors
        • Smooth Look

        Cons

        • Smudges

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

        So far no other eyebrow pencil compares to this one. Every time I wear this people compliment how good it looks with my silver hair. I wearwear shade #2 .

         
        5.0

        I would definitely buy this again

        By Cassy

        from Springfield il

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

          Easy to apply

           
          5.0

          Great product

          By Aurora

          from San Antonio, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

            Ulta customer service is totally at the top. Received excellent demo. Love this product...does not look waxy,
            So easy and quick to use. Very natural looking!

             
            5.0

            Love- really is easy

            By Erica

            from Central IL

            About Me Classic Style

            Verified Reviewer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Smooth Look

            Cons

            • Fades

            Best Uses

            • Everyday
            • Travel

            Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

            I'm an EASY makeup person. I do not buy into brow palettes and things of that sort. I don't have the time nor want to be that invested in one part of my routine. I normally use just a powder filler and angles brush on my brows. That's IT. So I wanted something that could create a more polished/defined look because my dry powder wasn't doing it. I've also tried the "brow mascaras" (basically) and they feel too wet to me and as well don't ever come out with cleaner lines. Also I've tried pencils but they always seem so dry and feel like they only apply to the skin which leaves me feeling like I need to also fill with powder.

            This is a PERFECT in between product. I feel like it looks polished enough for full face makeup or my everyday work look. And it is EASY.

            On my brows it felt warm and thick as I applied but NOT cakey at all. It's moist enough to apply to your skin and your brows equally so you get a more even 1-step application.

            Also part of the pencil itself is pointed so you can detail your edges quickly, then slightly rotate your hand to use the fat end. (Almost pear shaped tip)

            For someone like me who is pretty casual with makeup but still keeps up with trends/looks this is great. I was done in like 5 minutes if not less and felt confident on application.

            Also lots of good tutorial videos out there that show how pigmented and creamy it is!

             
            5.0

            I have used again

            By TT the classic

            from Crownpoint in

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

              Great color for blonde hair. I use.#1

               
              5.0

              Love it!

              By Alli

              from Scottsdale, AZ

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill:

                Easy to use, lasts, and looks great! I couldn't ask for anything more !

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                36 Questions | 36 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have medium to light brown ish mixture with blonde hair and dark brows? What color would you recommend for the goof proof brow pencil?
                  Asked on 6/27/2017 by Lucy from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi Gorgeous! I would recommend our Goof Proof pencil in shade 02 or 03, of course we can shade match you in-store (which will give you the closest match)! xoxo B

                    Answered on 6/29/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Hello, I have black hair with some brown highlights which are fading at the bottom and not even noticeable anymore. Which brow shade should I use? Stuck between 5 and 6, how can I differentiate?
                  Asked on 6/26/2017 by Lo from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! If your undertone is warm I would recommend shade 5, if your undertone is cool would recommend shade 6. Of course, we can shade match you in-store (which will give you the closest match). xoxo B

                    Answered on 6/26/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Will this pencil tame flyaway brow hairs? Does it have a waxy consistency?
                  Asked on 6/20/2017 by All about the brows from Coral Springs, Fl

                  1 answer

                • Q:

                  My hair is ash blonde or yellow white, have brown eyes, olive skin. Which goof proof eyebrow pencil color do I use?
                  Asked on 6/2/2017 by Sun Honey from North Haledon, NJ

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I would recommend our Goof Proof in shade 02 as the closest match. Of course we can shade match you in-store (which will give you the closest match)! xoxo B

                    Answered on 6/5/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  I hv permanent eyebrows. I still hv hair in the main part of brow but the end of the brow the hair is gone leaving the tail of the brow with a light discoloration of the original color tattooed. I would be using it to complete the end of the brow on just skin alone and trying to cover the discoloration. is this product for me? Thanks!
                  Asked on 6/2/2017 by MImi from Palm Desert, CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our Goof Proof fills and shapes your brows. Use the wide part of the custom goof-proof tip to fill & shape brows. Build color with a couple of strokes. Use the pointed edge to define the "tail" of your brow. xoxo B

                    Answered on 6/2/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  If my hair is light to medium brown but my eyebrows are a very light blonde what shade would I be. Ps. when I was little my hair used to be blonde but it turned brown but my eyebrows are still blonde.
                  Asked on 6/1/2017 by Lindsay from Fort Wayne, Indiana

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! In our Goof Proof brow pencil I would recommend shade 01 (Light) as a close match. Of course, we can shade match you in-store (which will give you the closest match). xoxo B

                    Answered on 6/1/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this waterproof?
                  Asked on 4/23/2017 by Lanie from Nashville, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our Goof Proof pencil is waterproof! xoxo B

                    Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  My eyebrows are very thin and almost non-existent. Will this product work on very thin eyebrows?
                  Asked on 3/29/2017 by Ashley from Pennsylvania

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our Goof Proof brow pencil will fill and shape your brows! xoxo B

                    Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  I am currently using shade 1 in your Gimme Brow. I have silver grey hair and fair to medium skin tone. What shade would you suggest in this Goof proof product?
                  Asked on 3/27/2017 by Sue from Aptos, CA

                  1 answer

                • Q:

                  I purchased the goof proof brow in shade 3. As the lady suggested. I dyed my hair mid tone brown which is why im guessing she said that shade. But my natural shade is dirty cool toned blonde. I want a very very cool toned color which would you suggest?? Ps. I usually use taupe in abh brow wiz. Thank you!
                  Asked on 3/16/2017 by Makeuplovielauren from Essex Md

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I would recommend our Goof Proof in shade 2 which is for dark blonde if shade 3 is a little darker for you. xoxo B

                    Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?