Diamond & Platinum: Get FREE SHIPPING on Beauty Steals®

50% off

Aug 28 – Sep 17

The biggest event in beauty.

21+ Days of Beauty Event^

50% off Daily and Weekly Beauty Steals®. 

Diamond & Platinum free shipping^^

with any Beauty Steal purchase.

Free same day delivery⁺⁺

on orders $35+ throughout the entire event.

Today's 50% off Steals

Beauty Steal shopping made easy

Find fave steals, create routines & more.

Plan ahead

Scroll all the upcoming 50% Beauty Steals.

Weekly Beauty steals®

Sep 4-10

Get 50% off all week long.

Weekly Beauty steals®

Sep 11-17

Get 50% off all week long.

^^Offer valid August 27 through September 17 11:59pm CST. You must be signed in to your online account, be a Diamond or Platinum Ulta Beauty Rewards® member and have a minimum of one qualifying Beauty Steal in your cart to receive free shipping on your order. Orders which qualify for FREE shipping promotions are shipped via our Standard service only. FREE shipping is available in the contiguous U.S. states only, and excludes Alaska, Hawaii, U.S. Territories, PO Boxes, APO/FPO addresses and oversized packages. No rain checks issued. Other restrictions may apply. Offer subject to change without notice.

†Valid on August 27, 2026. While quantities last. Certain items featured may be offered only to Diamond and Platinum members during the Exclusive Early Access Day. No rain checks issued. Other restrictions may apply. Offer subject to change without notice.

⁺⁺Offer valid August 28 through September 27 11:59pm CST. Free Same Day Delivery from Select Locations on Orders $35+. Must place a qualifying order of at least $35, and select Same Day Delivery at checkout to redeem. Same Day Delivery orders are fulfilled from and delivered by a participating Ulta Beauty store location near the delivery address. Availability is based on the delivery address provided at checkout and only for orders placed at least five (5) hours before the scheduled closing time of the participating store location nearest to the customer. Store hours vary by location. This offer excludes orders shipping to U.S. Territories. Excludes gift cards. Sales tax, shipping, gift cards, previous purchases, and store pick up items do not qualify toward $35 qualifying purchase amount. Valid online or in the Ulta beauty mobile app only. Not valid on prior purchases, travel sprays, or giftset. Not valid at UB Marketplace™ transactions, Ulta Beauty via third-party marketplaces, purchases made at Ulta Beauty on TikTok Shop, Ulta Beauty on Google AI surfaces (including Gemini and AI Mode) purchases, Ulta Beauty auto-replenish orders or purchases made outside of the United States. No rain checks issued. Other restrictions may apply. Offer subject to change without notice.

^August 27 through September 17. While quantities last. Each Beauty Steal® features a set of daily or weekly offers available to customers on the date(s) specified. Beauty Steal availability may vary by store, pick-up, online, and in app. Ulta reserves the right, in its sole discretion, to repeat, extend, modify, suspend, or discontinue any promotional offer and/or Beauty Steal at any time without prior notice. See in store signage or visit https://www.ulta.com/promotion/21-days-of-beauty for select products and more details. No rain checks issued. Other restrictions may apply.

21+ Days of Beauty Event at Ulta Beauty

The 21+ Days of Beauty Event is here, and it's time to treat yourself (and your beauty stash) to deals you won't want to miss. Shop in store, online or in the app.

From August 28 – September 17, shop Daily and Weekly Beauty Steals® and score 50% off the biggest brands in beauty, including IT Cosmetics, Too Faced, Rare Beauty and more.

Beauty Steals®

What time do Daily Beauty Steals® start?

Each day the new Daily Beauty Steals® are available for 24 hours, from 12:00 AM CT to 11:59 PM CT.

How long are Daily Beauty Steals® available?

Daily Beauty Steals® are available for 24 hours, from 12:00 AM CT to 11:59 PM CT. See something you've been eyeing? Daily Beauty Steals end at 11:59 PM CT, switching over to the next day's offers at 12:00 AM CT.

While quantities last. Each Daily Beauty Steal® features a set of daily offers available to customers on the date specified. Ulta reserves the right, in its sole discretion, to repeat, extend, modify, or discontinue any promotional offer at any time without prior notice. Repeated offers may be subject to the same or revised terms as determined by Ulta Beauty.

Weekly Beauty Steals®

Weekly Beauty Steals® are here, and they’re 50% off. You’ve got one whole week to snap up these can’t-miss faves.

Get your beauty haul faster with in store pickup

Secure the Beauty Steals® you've been eyeing up and get them quickly with in store pickup. Create your order on ulta.com or in the app, select "Pickup" and your order will be ready in two hours or less (when ordered by 6PM local time). Learn more about store pickup or find a participating store near you to get started.

Shop Smarter with Ulta AI

Need help finding the perfect products during the sale? Try Ulta AI Chat, your AI-powered beauty shopping assistant. Get personalized product recommendations, compare products, discover ingredients, build a routine, and find gifts with confidence.

Discover Buying Guides for shopping inspiration

Make your shopping list this season by checking out Ulta’s Discover Buying Guides. Our guides feature Best Korean Makeup, Best Skin Tints, Best Body Wash Products, Best Clean Perfume and more.

Maximize Your Rewards with the Ulta Beauty Rewards® Credit Card

Already have the Ulta Beauty Rewards® Credit Card? Don’t forget to use it when you shop the 21+ Days of Beauty Event to earn 2 points per $1 spent on Ulta Beauty purchases² using your Ulta Beauty Rewards® Credit Card. See details.

Not a cardholder yet? Apply for the Ulta Beauty Rewards® Credit Card and get 20% off your first purchase¹ plus earn 2 points per $1 spent at Ulta Beauty² with your new card! Apply now.

¹Discount may be limited by temporary credit limit. Valid one time only. Duplicated offers will not be accepted. Excludes gift cards, prior purchases, UB Marketplace™ transactions, and third-party marketplaces. If approved online, you must be opted into Ulta Beauty emails to receive 20% off coupon.

²Mentioned earning based on Base member level. Offer is exclusive to Ulta Beauty Rewards® Credit Card holders enrolled in the Ulta Beauty Rewards® program. This rewards program is provided by Ulta Beauty®, and its terms may change at any time. For full Rewards Terms and Conditions, please see ulta.com/rewards/terms-and-conditions.

Find your perfect shade online

Looking at a product but not sure of your shade? Get your perfect foundation or concealer match online with our Shade Finder tool. Try on makeup before you buy it with GLAMlab®, our virtual try-on tool. Simply snap a selfie and browse through dozens of makeup products to find shades that suit you best.

Rack up your rewards!

Join Ulta Beauty Rewards® or sign in to make sure you get rewarded for your 21+ Days of Beauty haul. As a member, you’ll earn points on every purchase, and points can be redeemed for savings on future products and beauty services.

Sign up for Ulta Beauty emails and text messages

Stay in the know on the 21+ Days of Beauty Event and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.