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Men's Fragrance

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Shop by Men's Fragrance

Men’s fragrance

Fragrance has the power to become an integral part of your identity. Whether you’re choosing aftershave, cologne or body care (maybe even all three), fragrance is an extension of you and your personality. At Ulta Beauty, we offer top fragrances for men, so you can easily find your signature scent.


Whether it’s subtle or bold, the right cologne has the power to enrich your presence, leaving an unforgettable impression. With our wide variety of men’s cologne options across iconic brands like Versace, ARMANI and Valentino, there is sure to be something that reflects your unique personality and lifestyle.

Plus, several of our top men’s fragrance options come as convenient travel sprays – the perfect choice if you’re on-the-go or want to try something new.


Like cologne, aftershave can come in a range of scents, from fresh and citrusy to earthy and musky. Not only does aftershave smell great, but it also helps soothe, hydrate and reduce skin irritation, making it a key part of any men’s grooming routine. But your aftershave doesn’t have to clash with your cologne; several of our men’s cologne options have an aftershave pair.

Bath and shower

Upgrade your self-care routine by shopping for bath and shower products. Several popular men’s fragrances, including Dior Sauvage and Bleu de Chanel, offer body wash, shower gel and deodorant for a long-lasting, iconic scent.

Find an Ulta Beauty near you or shop online to find the latest in men’s fragrance products, including cologne, aftershave and more. Check out our featured fragrance of the month to learn about trending men’s cologne.