Rated 4.52 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12749 customers I will buy again and again
Christina from Xenia, Ohio
I use for contouring but it is so easily bendable it is light and silky feeling and stays in place and on with no transferring
Meredith from Philadelphia
I've gone through several tubes of this concealer and it's fantastic - zits, under eye discoloration - covers it all and a little goes a very long way. However the tube gets so messy it feels like half the concealer isn't even in the tube after a certain point
Best Concealer Ever!!!
Victoria from Oceanside, CA
The coverage of this concealer is insane! It's hands down the best! It's great for the under eye area, but I also use it on skin discoloration and blemishes, and it always covers nicely. I could absolutely get away with using just this concealer and no foundation.
Tarabug79 from Lumberton,MS
I love the tarte shape tape concealer. It covers so well and blends so well too.
Great Coverage but Not Recommended with Fine Lines
SailorMoonsault from Morgan Hill, CA
I love that this product lasts forever and that a little goes a LONG way. My only issue is that because the product is kind of dehydrating it doesn't sit well if you have fine lines especially if you're trying to even out tone consistencies. I recommend a thinner concealer for under the eyes because it really shows if you have lines there. My face is very pink in some places and it can accentuate the fine lines around my mouth and blotting with a blender doesn't do much. I wouldn't use it to cover too much because of this.
Not for dry skin!
Campbell Best from Virginia
I have combination skin, but during the winter my skin is a lot dryer. It looks really cakey on dryer skin. Other than that super smooth and full coverage.
Adrienne from Baltimore, MD
Blends so nicely and stays smooth all day!! I used Byebye under eye for years and decided to try this based on so many great reviews and I was not disappointed. This is now my daily go to concealer.
Got me together real quick!
Queen B from TN
Ok, I'm late...I know. I finally got this and I am so happy I did. I am in the beginning stage of doing makeup and this right here is literally taking me to the next level! The under eye action is indescribable! Thanks Ulta! Que in the kissy faces!
Product isn't bad, but the packaging is
AB from AZ
I'd say a third of the product goes to waste when it leaks and then dries at the bottom. I'm not a fan of the wand either - it's too big. The concealer pretty good though.
I would buy this product a thousand times over !
Pavi from Allentown, PA
I have dark circles around my eyes and this concealer is the only product that has manage to cover it completely, doesn't crease and lasts all day.
Impressed with this product
Flshopgirl from Florida
I use two shades of this product. For general concealer and for under eye coverage. I started with creaseless and tried tshape. Love them both but shape seems more moist.
is it worth the hype?
cate from co
this is defiantly full coverage i'll give it that. i've noticed that every color i've bought has had a slight pinky undertone which isn't great for under the eye. can also look drying under the eye as well. this is amazing for covering acne and the only product i trust to do that now.
Monkey19 from Youngstown Ohio
This is the best concealer I have ever used. And I've used a lot! Blends well and the shade is spot on. With so many shades to choose from you are sure to find one to perfectly match your skin tone. And a tube lasts forever. I'll never use another concealer.
Will be buying from now on!
Brocker from Texas
I use this for my dark circles. Great coverage with just a small amount of product. Definitely will be buying this from now on!
Tarte Shape Tape.. over hyped?
Lakin R from Midwest
This is a great concealer for a younger person who doesn't have thin lines and extreme bags. It leaves my under eyes and any where I put it dry and cakey. Over hyped. I prefer Urban Decay Naked concealer.
Why does this have fragrance??
Jme from California
I like the coverage. Shade range is great my big critique is the fragrance.. I don't understand why make up has any fragrance it's terrible for your skin especially under the eyes. Its not a strong smell by any means but unnecessary to be in products in the first place.. wont be repurchasing which us unfortunately. Cant wait for makeup brands to really commit to being fragrance free.
Not a favorite
sad from Iowa
This Is very very drying. Even putting it on is uncomfortable.
Excellent concealer, best I've ever purchased
Helen from Mooresville, NC
For under eye, redness and age spots,
L from AL
Blends well, no smell , light n creamy. I like to use it for day to day coverage of blemishes. If I just need to run out of the house I just blot some on and tap with finger & it works wonders. Also works well for primer on eyes or under eyes or around nose redness or even contouring. All around good product & last a while.
The absolute BEST !!
Theresa from New Jersey
I just turned 50 yrs old and this remains the only concealer I can use that looks amazing. I have tried almost every brand. I use it around my eyes and on my eyes as a primer before eyeshadow. Love it !!
Love the product but tube was cracked in the box!!
Donna from Eatonton GA
Concealer is excellent but when I got home with it, the tube was cracked in the package so now it leaks!!!!
D from Pennsylvania
Sure this product might be a little pricey BUT it's a must have!!! The coverage is insane. A little bit goes a long way. This will definitely last me a long time as well.
Great coverage. Covers my dark circles and doesn't crease
Cryssy from Chillicothe il
Love this product. It goes on smoothly, blends very well and covers dark circles completely.
I would buy this again!
Emmy from TX
I use this to brighten my undereyes and to help cover some redness around my nose. I love that its blends into my skintone very easily.
Best concealer hands down!
Katie from Ashland, KY
I use this on my under eye and stubborn acne spots and it covers everything!