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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Better Not Younger's gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down.
Benefits
- Clinically proven to reduce breakage by up to 98%.*
- The gentle, sulfate-free formula strengthens, smooths and adds instant fullness to thin hair without weighing it down.
- Plant-based conditioning ingredients nourish hair follicles and promote less frizz and fewer flyaways for a vibrant, silky finish.
- Made in the USA.
- For all hair types, specifically for straight, wavy or curly hair.
- *Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.
Key Ingredients
- Wake Up Call Blend: A signature blend of Biotin, Bamboo, Burdock and Hops to nourish, strengthen, add volume, and support thicker-looking hair.
- Oleanolic Acid: Active derived from olive tree leaves that supports thicker and denser looking hair.
Formulated Without
- Sulfates
- Parabens
- Remove excess water from hair after shampooing with Wake Up Call Volumizing Shampoo. Ideal for thinning hair concerns.
- Gently massage conditioner into hair, concentrating on mid-lengths and ends.
- Rinse well.
Pro Tip: On days you want to give your tresses a more restorative treatment, you can alternate with one of the Better Not Younger Butter Masques.
Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
Aqua (Deionized Water), Cetearyl Alcohol, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Glycerin, Amodimethicone, Trideceth-12, Cetyl Esters, Dimethicone, Argania Spinosa (Argan) Oil, Dl-Panthenol, Biotin, Bambusa Vulgaris (Bamboo) Extract, Arcticum Lappa (Burdock) Root Extract, Butylene Glycol, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Copper Tripeptide-1, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Salvia Officinalis (Sage) Extract, Humulus Lupulus (Hops) Extract, Olea Europaea (Olive) Oil, Camellia Sinensis (Green Tea) Extract, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Is there any grapefruit in this product?
- Asked by Ulta Fan
- Official Answer By Better Not Younger - Brand EngageNo, it doesn't, but here you can check its key ingredients as well as the full ingredient list: Burdock Root – rich in vitamin A, iron, potassium, and essential fatty acids, nourishes hair follicles and can provide nutrients to the scalp. Hops – a nourishing antioxidant-rich oil to help smooth and thicken hair. Bamboo – strengthens hair strands while also supporting moisture retention. Tripeptide Complex – helps promote and support scalp micro-circulation and follicle health. Apigenin – chamomile with antioxidant and anti-inflammatory properties which can help promote hair health and growth. Oleanolic Acid – botanical extract found in olive oil, basil, garlic, and apple which may help inhibit DHT which is associated with hair loss. Aqua (Deionized Water), Cetearyl Alcohol, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Glycerin, Amodimethicone, Trideceth-12, Cetyl Esters, Dimethicone, Argania Spinosa (Argan) Oil, Dl-Panthenol, Biotin, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Butylene Glycol, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Copper Tripeptide-1, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Salvia Officinalis (Sage) Extract, Humulus Lupulus (Hops) Extract, Olea Europaea (Olive) Oil, Camellia Sinensis (Green Tea) Extract, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.Was this answer helpful to you
- Q
What is the fragrance in this conditioner? Not a fan of floral.
- Asked by arbez1201
- Official Answer By Better Not Younger - Brand EngageThe fragrance is a blend of synthetic and natural ingredients including lemon oil, orange oil, and spearmint oil. It is fresh with light citrus & wood notes. It will linger in your hair but not in a strong way. It does not contain any phthalates, benzene derivatives, aldehydes or toluene. If you are fragrance-sensitive, we have our Full Transparency fragrance-free products!Was this answer helpful to you
- Q
Does redken make shampoo and conditioner for fine /thining grey hair
- Asked by MARGE
- Official Answer By Better Not Younger - Brand EngageWe don't manage details about Redken products, but we can for sure suggest you try our Wake Up Call Volumizing Shampoo and Conditioner, and our Silver Lining Purple products!Was this answer helpful to you
- Q
Is this product color safe?
- Asked by CherBear9
- Official Answer By Better Not Younger - Brand EngageAll of BNY products are safe for color-treated hair.Was this answer helpful to you
- Q
Is this a conditioner you should leave in for a couple of minutes or rinse right after applying it?
- Asked by Sar
- Official Answer By Better Not Younger - Brand EngageYou can either leave it on for a few minutes or rinse out sooner! You'll find out what works best for your hair!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Everyday
Describe Yourself
- 1Brown Hair
- 1Thin hair
Hair Type
- 6Straight Hair
- 4Wavy Hair
Most Helpful Positive Review
Honestly love it
I was given the Trial Size Shampoo as a bonus on an Ulta trip I had previously. I love the Shampoo and how long the tiny tube lasted me (about a month). So I bought the full size Shampoo and Conditioner. Don't let the size full you. A little bit goes a long ways. I gave the Shampoo it's own review s...
Most Helpful Critical Review
Hair is Dry
While I initially loved this shampoo and conditioner duo, it quickly faded after a few washes left my hair quite dry. This makes the hair look nice, but it soaks up any and all moisture, still staying thirsty. I have never had such a problem before with dry hair, and I haven't changed anything other...
1346 results
BUY IT NOW!
This conditioner used with the shampoo is absolutely amazing!!! I have never had a shampoo and conditioner make my fine hair feel so incredibly soft, yet not weighed down. Please dont ever stop carrying this brand!!
Horrible!
Smells like old play-doh. Horrible chemical smell. Conditioner pump didnt work. The conditioner has a consistency that appears it would condition your ends, dont be fooled. This product fried my hair. Weighed down my hair. Made my hair feel greasy. Working with fine color treated hair.
Strong floral scent
Hair Type Straight Hair
I bought this and didn't end up trying it. It had a strong floral perfume scent that was too much for me. Rated 3 stars since it required a rating.
Formula Changed, Terrible Now
I loves this the first time I used it. The second to last bottle I purchased had to be returned because the pump would not budge at all. So then I returned for a replacement, and this is probably one of the worst shampoos I've ever used. It is super thin now, have to use a ton and still doesn't condition. Additionally, my hair has gotten so completely tangled every time I've used this. Its just bad all around. I wish I would have returned it - will never buy again!
They changed the formula
I used to swear by this conditioner but apparently they've changed the formula since my last purchase. It's not conditioning at all and leaves my hair dry and brittle. I'm so sad that I have to find another shampoo and conditioner.