Rated 4.56 out of 5 stars
Most Helpful Positive Review Glad I tried this despite other reviews
I actually bought this on a whim while visiting the local store. I went in for something completely different, but the display got me! I had heard a little about Pattern Beauty and saw a few ads on Facebook. As a Black woman with natural hair, I am very skeptical of products because I have invested so much money in products that do not do what they promise.
Once I got home, I started watching YouTube reviews and thought "Oh boy...I just spent money on something that is not going to work on my hair." Well, I was wrong! This stuff is amazing. I only tried the leave-in conditioner because I use a cowash from another Black brand. I don't even remember the last time (if ever) I have been able to finger comb my tightly-coiled (near roots) and looser curly hair. I followed the directions to use A LOT of the product and the results were amazing. It has been four days since I washed my hair and used this and it is still soft, tangle-free, and manageable. It does not look or feel dry, which is usually what happens when I use other natural hair products on my color-treated hair (I get it straightened often).
I definitely think this is a brand where you have to read up on the product that is best for your hair type and follow the directions!
Most Helpful Critical Review I wanted to love this SO much :(
Used the shampoo first, did not get a good feeling. My hair instantly stiffened and became impenetrable to my fingers. This caused more tangles as I tried to wash my scalp thoroughly, I gave up and rinsed out the shampoo. I purchased the conditioner for coily hair and still had high hopes. It's very thick which was promising, but maybe too thick? It did nothing to my hair and had an almost butter stick consistency, I used about 60 per cent of the largest bottle and spent about an hour trying to detangle my hair. (I really did want it to work!) I made no progress with finger detangle, wet brush, Denman brush. I had to use Aussie to wash everything out and detangle. Aussie! The most non-CG product ever, my niece ran into the bathroom to hand it to me, and after another 25 minutes I was able to detangle effectively. I truly wanted to like it y'all but almost 2 hours of my life and over $50 spent. I'm returning it all, hopefully Ulta takes it back 😢
Reviewed by 1921 customers Low Porosity Hair
G from North America
I have type 4 low porosity hair. I got this on sale because you can't use coupons on it and I'm on a budget. I don't feel as though it's very hydrating, but it did great with defining my curls (which I don't see very often, but I am working on fixing my routine for healthier hair). I didn't like the smell at first (very strong flowery smell) but I got used to it after awhile; I don't feel as though it lingers. I applied it to soaking wet hair and felt like it did really good. I applied to dry hair and didn't get the hydrating I needed. I used this after the Camille Rose curlaide moisture butter for hydration and then this for juicy, hydrated and defined curls. I wish it was cleaner ingredients, a little cheaper and lighter smell. Otherwise I love it!
Erika from Kansas
I had been looking for a good leave in conditioner for curls for YEARS and this is the best ive tried yet. Pairs great with the curl gel also
MakeUpKat from Boston, MA
Honestly this makes my curls look amazing and holds like a gel but the curls are soft to the touch!!!! I honestly don't notice the smell much, like it's not a product I would say is amazing for the smell, but it definitely isn't bad. Just not a heavily perfumed leave in! I enjoy and really like! Glad I picked it up during the steals sale so I could try it out!
I don't recommend it
Pit smell from Los Angeles
This stuff smell like arm pits when you put it on your hair ..
Best Leave In/Mixed Hair
Heather from Myrtle Beach SC
As soon as I get out of shower or any time I put water on my hair. I do not use shampoo except 2x per month but condition every day. I have never used a product so good that i can feel the leave in wash out the next day in the shower. I can see why it made Housekeeping's Best Products
I like it well enough to pay the price.
Jeanettes Daughter from Virginia Beach
As instructed. I keep it light. Less is more.
Curly Girl from Delray Beach, FL
My favorite leave in conditioner
Ky from Pennsylvania
I absolutely love this product it makes my hair so soft. It's great for giving your hair moisture. The only thing is I go through it really fast, and it's quite expensive.
Dried my hair beyond belief.
currentlypoodle from atlanta
I followed the bottle directions to the letter on my 3A hair and it completely dried my hair out, not to mention the normal volume and bounce are gone. My hair feels much more coarse and frizzy and I swear there are new split ends now. Also, it smells kind of like potpurri and not in a good way (think "hippy grandma"). Wanted to love it and support TER but this was a miss for me.
Emily from Delaware
I bought this because it went on sale, but I'm really surprised how much my hair loves it. My curls are super bouncy and I use a little in between washes just to spruce up my hair and wow! Really impressed
Best leave in ever!
Kami from Ny
Best leave in I've ever used hair is legit glowing and lasted two days with minimal to no frizz.
SL from Louisiana
Nothing special about this leave-in conditioner. Same as any other brand.
no for me
Jenn from la
Really wanted to love this, but it completely dried out my hair (3B/3C), tried it a couple different times with different products and nope same outcome every time. Smell was fine (preference) but I will not be buying again.
Not For Me
Kat from Seattle, WA
I am not a fan of this product. I had high hopes for it considering this brand is targeted towards those of us with curly hair. The scent of the entire line of Pattern products is extremely overpowering and unpleasant in my opinion. This didn't do much to effectively moisturize my hair and my curls fell flatter than usual after applying a small amount to clean, wet hair.
Ko from Atl
I have thin very very frizzy wavy hair and only using this product has my waves looking great and almost frizzles. I love this stuff!
I love this product
Pam from Reno, Nv
I love the way my hair feels after I use this product
imnicmarie from NY
This product is amazing for my daughter's very curly, fine fine hair. She has amazing ringlets but it tangles very easy and its a fight if I even touch her hair. I put this on under the Pattern gel when she gets out the shower and it keeps it super defined, soft and easy to manage for a couple of days. I absolutely love this stuff. Oh and it works for my son's coarse, curly hair too!
New staple in my routine!
Alex from Texas
Product is great for everyday use and leaves my hair soft and smooth! Doesn't leave hair feeling hard/crunchy like some other leave-in products can.
worth the price
liliana from vegas
worth the price. this is the only leave in ive been able to find that doesn't pull down on my cults/waves and creates bomb definition
kind of great but the smell...
atmndz from California
After using cantu for a while I tried this one out and it works better than cantu. But, it is hit or miss with my hair. Defined curls happen half the time but it is probably just me. The smell though... not a huge fan.
This will remain my Go to product.
Wadey from Bronx NY
This is the only product I use when it's time to wash my natural hair. I love the outcome. Love the moisture feeling it leaves my hair.
I would buy this product again and again!
Trey from Rancho Cucamonga, CA
A little goes along ways!!! This product is lightweight, not sticky, and has a good smell. Works GREAT!!! Helps smooth out my curly hair in minutes. No more struggling to get the knots out.
Kay from PA
I purchased this for my niece. She's biracial and struggles with knots and tangles. Doing her hair on her own isn't easy and she's caused a lot of damage to her curl pattern and created breakage. Just one use of this line - shampoo, conditioner and leave-in brought her curl pattern back to life. A brush slid right through her hair without resistance. It's literally been a miracle product for her
It's the hydration for me
Miav77 from California
This conditioner is so amazing I have went through 3 bottles. Normally I purchase several different hair products for my girls and myself we all have different hair textures and porosity's. This conditioner works on all our hair and it hydrates. This whole line is amazing. Curly hair routine has to include pattern beauty products it feels like every product has drops of miracles in them because my low porosity hair needed just that a miracle. MsRoss and her team did a great job with formulating these products
Red from commack
Tried so many products for natural 4c hair. This may be it.