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Summary
Highlights
Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Helps to rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- Proactively builds hair’s resistance to damage
- Leaves hair soft, shiny and healthy
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543139
Apply to clean, damp hair. Leave in 2-5 minutes. Rinse.
Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Do you shampoo and condition and then apply or just shampoo and apply the masque?
- Asked by Bailey
- Official Answer By Joico - Brand EngageHi Bailey! Thank you for your question. We would recommend using the Defy Damage Protective Masque in replacement of the Defy Damage Protective Conditioner. Use 1-2 times weekly. For best results, leave on for 3-5 minutes. Rinse. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
is this a good product for heat damaged hair?
- Asked by halle
- Official Answer By Joico - Brand EngageHi Halle! Thanks for asking. The Defy Damage Protective Masque or the K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment would be a great choice based on what you have shared. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is this product protein rich, or better for focusing on hydration. (I'm concerned about protein overload making my hair brittle.)
- Asked by BritishGal
- Official Answer By Joico - Brand EngageHi BritishGal! Thanks for asking! With Joico there is no way to over proteinize the hair. We have a unique molecular blend of amino acids as the correct weight and size for the hair. The blend fits perfectly like a puzzle. Anything the hair does not need, rinses away when you rinse the product. If you are looking for more hydration the HydraSplash Hydrating Gelée Masque or the Moisture Recovery Treatment Balm, may be a better option for you. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Do you use conditioner after your rinse the masque out?
- Asked by K
- Official Answer By Joico - Brand EngageHi K! Thanks for asking. With the Defy Damage Collection you would choose either the Defy Damage Protective Masque or the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
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Ratings Distribution
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Most Helpful Positive Review
I will buy this product again and again.
Joico's Defy Damage Mask is a Fantastic product. In 57 years old and color my hair every 4 to 6 weeks faithfully. My hair is dry and damaged and Defy Damage Mask is everything. It leaves my hair so silky and soft. It takes care of all the frizzieness. I love this product. I highly recommend and will...
Most Helpful Critical Review
it's ok
I felt as if it weighed my hair down. it has great reviews but I guess it's not for everyone!
28 results
BEYOND IMPRESSED!!
I used it for the first time this week and couldn't believe how effective this hair mask is. The smell is amazing which lasts for 2 days, the texture is creamy smooth and a little goes a long way. I applied it after shampooing on my towel dried hair, allowed it to sit for about 20 minutes despite the 2-4 minute instructions due to my hair is very damaged by bleaching and coloring. After using hair masks, I prefer my hair to air dry without styling and wait 2 days before washing again. My hair was visibly smooth, hydrated and clean with much brighter blonde. I couldn't believe it! I purchased the trial size to try it out however I will definitely purchase the larger one because it's definitely worth the price. THANKS JOICO!!! HIGHLY RECOMMENDED!!
smells so good!
I got this as a free gift with a purchase and I am so happy I did! I went from a dark brunette to full blown blonde and my hair after bleaching was so thin. I had a lot of breakage with straw like hair strands but after using this my hair is soft and hydrated!! After the first use I seen a dramatic difference. Even after brushing my hair out, no frizz whatsoever. It smells so good too! 10/10 recommend.
My new favorite!!!
Verified Buyer
My hair has been bleached for the last 4 years and I recently went platinum. I used this mask along with the Damage Defy shampoo and conditioner. It made a huge difference in my hair just after the first use. This is the best product for dry hair.
revives your hair
Verified Buyer
its great and you can use it multiple times. I have a lot of hair and it made my hair look like I just left the hair salon. 10/10 recommend
Its a game changer
Verified Buyer
my hair feels so soft and healthy I strongly suggest using the masque from time to time!