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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
Not Your Mother's Tough Love Intense Bonding Treatment instantly strengthens and repairs hair bonds. After one use, this powerhouse pre-shampoo formula also reduces hair breakage by 56%* for visible results. Hair will be softer, smoother, and bouncier.
Features
- Repairs damage and reduces breakage caused by color, chemical services, heat & daily styling
- Hair looks healthier, shinier, smoother and is more manageable after one use
- Best for damaged hair
- Great for all hair types
- Safe for natural and color-treated hair
- Velvet peony and musk scent
Key Ingredients
- The Intense Bonding Treatment reduces breakage by 56% after one use*
- *Results based on using the Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner versus non-conditioning shampoo
- 81% smoother hair**
- **Results based on using the Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner versus non-conditioning shampoo
Formulated Without
- Sulfates
- Parabens
- Dyes
- Gluten
- Vegan
This is a pre-wash treatment. Use before you shampoo your hair. Use every 3-4 washes. For super damaged hair use every 2-3 washes.
How To Use:
- Wet your hair and towel dry to remove excess moisture.
Tip: If you have a lot of product in your hair, we recommend shampooing beforehand.
Apply to damp hair from roots to ends. Comb through with fingers for even distribution - Wait 10 minutes (or longer, there is no max!) and rinse thoroughly.
Wash with Tough Love Bonding Shampoo & Conditioner.
Water (Aqua) (Eau), Cetearyl Alcohol, Butylene Glycol, Bis-4-PCA Dimethicone, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Glycerin, Cetrimonium Chloride, Ceteareth-20, Disodium PEG-12 Dimethicone Sulfosuccinate, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Caesalpinia Spinosa Gum, Isohexadecane, Coceth-7, Isopropyl Alcohol, Fragrance (Parfum), Hexyl Cinnamal, Aminomethyl Propanol, Phenoxyethanol, Ethylhexylglycerin, Lactic Acid
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Very Curly Hair
Most Helpful Positive Review
Hair transformation!
I am so happy I found this product! I thought I would never have nice luscious looking hair, I have very thin and very damaged hair. The breakage and flyaway hair were getting out of control. I live in the Midwest and the summer humidity is a nightmare for hair like mine. Enter Not Your Mothers ...
Most Helpful Critical Review
Worth trying but didn't work at all for me
I think this is worth a try as it seems to work for a lot of people but it did not for me. Im almost through the whole set and don't like it. I have blonde (highlighted and colored for years and years) long hair. Its 2b/c and low porosity. Ive used redken Acidic and loreal bonding and loved both. Th...
333 results
Another GOAT from Not Your Mother's
okay I am the biggest fan girl of Not Your Mother's. I am hair obsessed and try too many products. For it's cost and quality, NYM has some GOATS. This is one of them. I admit I previously thought a product had to be expensive to be a GOAT. Fake news, I was silly to believe that. I have long (about 4 inches past bra strap), thicker hair. as in, I can tie a small bundle of flowers with a strand of hair. 2A, 47 yo female, Latina. My hair tends to be dry. I don't use heat aside from a blow dryer, relying on heatless curls. I tend to be prone to split ends for some reason, and previously, even after a hair mask my hair still felt dry. Enter this product. Problems solved. I did not want to write a review until my second use and I see improvement. My hair is so soft and in adequately moisturizing and sealing the bond, frizz is reduced. How I use it- on hair that doesn't have too much serum or oil, rinse in sink. gently remove excess water. I use about a nickel size treatment per side of hair. I let it absorb for about 1.5 hours (lol for meal prep and dinner). Then proceed with hair routing (shampoo, mask etc). The only con to me that is basically irrelevant is the smell. I wish it smelled more like the styling creme or Sleep on It. This is a silly complaint. It is a pleasant enough scent. Total GOAT.
Soooo soft
I will start by saying I am not sure I used this perfectly. yet I had amazing results. I didn't feel like getting my hair all wet so just kind of sprayed it with water, let it sit for about 1.5 hours (I did a workout then had dinner). I then rinsed, washed hair. My hair feels hydrated, my strands feel smooth, and it feels soft and easy to style. I also have a confession. I was of the belief products had to be more expensive to be good. fake news. This is the third Not Your Mother's product that I think is the GOAT and I test a lot of products lol.
Leaves hair soft!
This leavea my hair feeling so soft and it smells lovely as well
Great Products
Verified Reviewer
Reviewed at
The tough love products make my hair feel thicker and healthier.
Buy It!
Hair Type Very Curly Hair
My hair was dry, brittle with heat damage, so much so it would NOT remain straight after a flatiron and would not hold curls. Tried once & it yielded amazing results! My hair looks and feels soft, and is now manageable and it finally held a curl. I'll definitely incorporate into my hair care routine 2-3x monthly. I'm a believer! The product was affordable and highly effective. A must buy!!!