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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
Not Your Mother's Tough Love Intense Bonding Treatment instantly strengthens and repairs hair bonds. After one use, this powerhouse pre-shampoo formula also reduces hair breakage by 56%* for visible results. Hair will be softer, smoother, and bouncier.
Features
- Repairs damage and reduces breakage caused by color, chemical services, heat & daily styling
- Hair looks healthier, shinier, smoother and is more manageable after one use
- Best for damaged hair
- Great for all hair types
- Safe for natural and color-treated hair
- Velvet peony and musk scent
Key Ingredients
- The Intense Bonding Treatment reduces breakage by 56% after one use*
- *Results based on using the Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner versus non-conditioning shampoo
- 81% smoother hair**
- **Results based on using the Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner versus non-conditioning shampoo
Formulated Without
- Sulfates
- Parabens
- Dyes
- Gluten
- Vegan
This is a pre-wash treatment. Use before you shampoo your hair. Use every 3-4 washes. For super damaged hair use every 2-3 washes.
How To Use:
- Wet your hair and towel dry to remove excess moisture.
Tip: If you have a lot of product in your hair, we recommend shampooing beforehand.
Apply to damp hair from roots to ends. Comb through with fingers for even distribution - Wait 10 minutes (or longer, there is no max!) and rinse thoroughly.
Wash with Tough Love Bonding Shampoo & Conditioner.
Water (Aqua) (Eau), Cetearyl Alcohol, Butylene Glycol, Bis-4-PCA Dimethicone, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Glycerin, Cetrimonium Chloride, Ceteareth-20, Disodium PEG-12 Dimethicone Sulfosuccinate, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Caesalpinia Spinosa Gum, Isohexadecane, Coceth-7, Isopropyl Alcohol, Fragrance (Parfum), Hexyl Cinnamal, Aminomethyl Propanol, Phenoxyethanol, Ethylhexylglycerin, Lactic Acid
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Reviews
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by PowerReviews
Ratings Distribution
Hair Type
- 2Very Curly Hair
Most Helpful Positive Review
Hair transformation!
I am so happy I found this product! I thought I would never have nice luscious looking hair, I have very thin and very damaged hair. The breakage and flyaway hair were getting out of control. I live in the Midwest and the summer humidity is a nightmare for hair like mine. Enter Not Your Mothers ...
Most Helpful Critical Review
Worth trying but didn't work at all for me
I think this is worth a try as it seems to work for a lot of people but it did not for me. Im almost through the whole set and don't like it. I have blonde (highlighted and colored for years and years) long hair. Its 2b/c and low porosity. Ive used redken Acidic and loreal bonding and loved both. Th...
331 results
Leaves hair soft!
This leavea my hair feeling so soft and it smells lovely as well
Great Products
Verified Reviewer
Reviewed at
The tough love products make my hair feel thicker and healthier.
Buy It!
Hair Type Very Curly Hair
My hair was dry, brittle with heat damage, so much so it would NOT remain straight after a flatiron and would not hold curls. Tried once & it yielded amazing results! My hair looks and feels soft, and is now manageable and it finally held a curl. I'll definitely incorporate into my hair care routine 2-3x monthly. I'm a believer! The product was affordable and highly effective. A must buy!!!
Great product
Verified Reviewer
Reviewed at
This is the first bond treatment I've used. I have only used it twice but both times my hair was very hydrated and soft. I definitely would recommend this product.
Perfect For Damaged and Frizzy Hair!
This works GREAT for my 2B hair! I always struggled with frizz with my hair and this calmed it down sooo much and left it so smooth after doing shampoo, conditioner and a hair mask. I didnt even have to brush it out when i got after the shower. I also dont like the waves in my hair and this definitely made them look a lot better and lovable! Forever repurchasing this product!!