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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Strength Cure Shampoo is a gentle, sulfate-free shampoo that fortifies and repairs damaged, color-treated hair.
Benefits
- Restores and repairs damaged hair
- Softens and protects color-treated hair
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Recyclable packaging
Key Ingredients
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply to wet hair, lather and, rinse. Follow with conditioner.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum/Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly (Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700/Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, CI 15510/Orange 4.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select purchase. Totally Free, Totally Fun! One per customer (valid thru 6/13/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Cosmetic Bag + Mini Color Fanatic with $50 Pureology purchase (valid thru 6/28/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 127 Questions
- Q
I have greasy thin hair, will this make it greasier?
- Asked by Allie
- Official Answer By Pureology - BEHello there. We appreciate your interest in Strength Cure Shampoo. This shampoo restores and repairs damaged and breakage prone hair, hydrates and repairs while delivering color protection. We hope you find this information helpful!Was this answer helpful to you
- Q
Hi there! I have bleached and toned hair that has gone through some damage. I also tend to be on the drier side, I can go a week without washing. Would you recommend using this every wash, or alternating with your Pureology hydrate shampoo to keep my hair at it's best while also strengthening?
- Asked by Hannah
- Official Answer By Pureology - BEHello! Thank you for your inquiry about these products. We recommend using Pureology Strength Cure Shampoo and Conditioner. Additionally, we suggest using the Hydrate Superfood Hair Mask once a week. For more information, please follow this link: https://tinyurl.com/28zxz7ho. We hope this helps!Was this answer helpful to you
- Q
Will this product help restore my curls from heat damage ?
- Asked by Mady
- Official Answer By Pureology - BEHello Mady, thanks for asking about Pureology Strength Cure Shampoo! This shampoo is designed to improve hair health after chemical treatments or heat styling damage. We hope this helps!Was this answer helpful to you
- Q
Does it only come with the shampoo?
- Asked by Ashley
- Official Answer By Pureology - BEHello Ashley, thank you for inquiring about Pureology Strength Cure. The Strength Cure collection includes both a shampoo and a conditioner. We hope this information is helpful.Was this answer helpful to you
- Q
Is this shampoo for daily use?
- Asked by bls11
- Official Answer By Pureology - BEHello Bls11, thanks for asking about Pureology Strength Cure Shampoo. This product is safe for daily use. We hope this information helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 2130 Minutes
- 51+ Hour
- 510 Minutes
Best Uses
- 139Daily Use
- 78Fine Hair
- 43Thick Hair
- 41Curly Hair
- 22Oily Hair
Describe Yourself
- 107Beauty Conscious
- 49Product Junkie
- 47Survivalist / Minimalist
- 23Brand Buyer
- 6Budget Shopper
Hair Type
- 186Wavy Hair
- 149Straight Hair
- 42Very Curly Hair
Most Helpful Positive Review
Not for me
PLEASE READ THIS REVIEW IN ITS ENTIRETY: Ok, first thing's first: Makes my hair soft, shiny, tangle-free, healthier, and kept my red color from fading. It did everything it says it does...and some. IT MADE MY HAIR FALL OUT! I have oily, fine, LONG hair. Prior to using this I had normal hair los...
Most Helpful Critical Review
Not happy at all!!!!
After using Pureology Essential Repair shampoo, condition and split end correcting treatment for years, to have it replaced with Strength Cure was like a slap in the face! My stylist always called the split end correcting treatment "medicine for the hair" and she was right. Strength Cure didn't leav...
772 results
Didn't work
I had the shampoo and conditioner and i feel like it didnt work for me. My hair is bleached and it was hard to brush after a wash. I saw no improvement after a month. It was really dry.
Great product
Hair Type Wavy Hair
[I received this product in exchange for my honest review] Shampoo makes hair feel soft and strong. It foams up nicely and rinses out clean. The special mix of proteins and oils cuts down on breakage and helps keep dyed color from fading. It smells fresh and gentle, and you won't find harsh chemicals in it. Highly recommend!
My favorite
I love this shampoo. Ive ised the color shampoo from Pureology for several years and recently switched to this. It smells amazing! You dont need much to get a very thick rich lather. Rinses clean without leaving my hair feeling stripped. My hair feels soft and healthy.
Extremely drying
I didn't get a sample for my review. I wanted a hydrating/repairing shampoo. I had some greasy build up from my previous shampoo. My first wash with this shampoo removed all the product build up but left my hair extremely dry! I literally could not brush it. It went from greasy to a bird nest in 1 wash! I have long, normal hair. If your hair is oily, this might be helpful. For me, it was scary and damaging.
Love it
Hair Type Very Curly Hair
My hair is curly and I love this brand. My daughter recommended this and WOW, my hair is not following out by the handfuls any more. So much more manageable. Going to buy the largest bottle with the pump next.