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RMS Beauty Straight Up Volumizing Peptide Mascara
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Summary
Highlights
RMS Beauty's clean and smudge-free Straight Up Volumizing Peptide Mascara delivers 12 hours of full lift and volume. The exclusive tri-locking system creates smudge-free, flake-free long wear.
Benefits
- 12 hours of full lift & volume
- Strengthens, revitalizes & thickens
- Smudge-free, flake-free, clump-free
- The ultimate black shade
- Ophthalmologist tested
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Pro Peptide helps to strengthen, re-densify & nourish for healthier-looking, fortified lashes
- Tri-locking system delivers smudge-free, flake-free longwear
Research Results
- 96% of users say it adds lift to my lashes*
- 93% of users say lashes look lengthened*
- 93% of users say it instantly adds dramatic volume to my lashes*
- 90% of users say it makes my lash line look fuller*
- *Results observed in a 7-day consumer study of 33 individuals
Item 2632310
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).
*Certified Organic/Certifié Biologique
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Best Ever
I am 78 years old and have struggled finding a mascara, in any price point, that does not require wiping the wand before use. Then I tried RMS Straight Up Mascara. As they say, it's a "game changer." STRAIGHT out of the tube and UP onto my lashes . . . without clumps or smears. Even on my...
Most Helpful Critical Review
My 1st RMS strike out: it stings my eyes
I love my other RMS products, but this was a miss for me. I was primed to love this mascara, but it turned out to be my 1st RMS strike out. First, it wasn't the easiest to apply. I need to use my lash comb multiple times to get the 'natural' look, otherwise it makes little clumps on my lashes. I w...
991 results
Easy to remove but lasts as long as I need it to
Reviewed at
I love the formula of this mascara- it's light but also makes the lashes look put together. My only complaint is I wish it came in brown. This mascara is also easy to remove but lasts. Great product!
Absolutely the hype is REAL
Reviewed at
This mascara is fantastic! Goes on like a dream - the wand/brush is not too big but it deposits the right amount without a glumpy mess that I have to clean up. And you can build on it to make it more dramatic without destroying your fanned out lashes - this stuff is magic. It did not smudge or flake on me - I'm totally SOLD on this for life! PLEASE RMS NEVER REFORMULATE PERFECTION!
Add this to your makeup bag
Reviewed at
Great mascara. Lengthens, adds volume and doesn't flake off.
Dark black for the win!
Reviewed at
I really appreciate a dark blCK MASCARA with a traditional fiber brush. the give me volume and length. this will last on me for several hours without smudges below my eyes. I do get some Flaking. a great black mascara.
Fabulous lengthening mascara!
Reviewed at
I love this mascara! It smells like sweet crushed rose petals which takes me back to my childhood. My mum asked me if I had a new mascara, can you tell I asked? She replied yes I saw them straight away when you walked into the cafe!! They are 2 inches long now she said! Then 2 days later she asked if I was wearing false eyelashes ( I do have long eyelashes) but this mascara also makes my eyes brighter looking too! Thank you RMS!