Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You're earning rewards points on this purchase!
Highlights
Summary
Eliminate brassy tones caused by sun, UV and free radicals with AG Care vivid, Sterling Silver Toning violet shampoo for blonde and silver hair.
Benefits
- Neutralizes brass
- Brightens dull blonde and gray tones
- Moisturizes + softens
Key Ingredients
- Violet base
- Sunflower seed
- Polyphenol blend of lavender, marigold, pine tree leaf, carnation and red clover
Formulated Without
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2600022
Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.
Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Taurine Cocoyl Methyltaurate, Coco-Glucoside, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Hydrogenated Castor Oil, Glycol Distearate, Phenoxyethanol, Caprylyl Glycol, Parfum (Fragrance), Glycerin, Polyquaternium-10, Citric Acid, Benzyl Alcohol, Coumarin, Panthenol, Dimethicone PEG-8 Meadowfoamate, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium PCA, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, CI 60730 (Ext Violet 2), CI 42090 (Blue 1), CI 17200 (Red 33)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Redken
One United All-In-One Multi-Benefit Treatment
Biolage
Color Last Shampoo for Color-Treated Hair
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
OLAPLEX
No. 4 Bond Maintenance Strengthening and Reparative Hair Shampoo
Redken
Acidic Bonding Concentrate Shampoo
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
OLAPLEX
No.5P Blonde Hair Hydrating & Brightening Purple Toning Conditioner
amika
Bust Your Brass Cool Blonde Strength Repair Conditioner
LolaVie
Peptide Plumping Volume Shampoo
OLAPLEX
No.4 Bond Maintenance Strengthening and Reparative Hair Shampoo
Questions
Ask a QuestionReviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
What Gray?
I have very thick stranded auburn color hair. It is coming in silver and wired looking throughout. I use this and it blends the silver hair. I was hesitant at 1st, but after continued use, no one thinks I have a lot of gray, but I do! It tames it too, so I don't have that one or two wire hairs stick...
Most Helpful Critical Review
I Prefer The Previous Formula
Began using several years ago because I had professionally had colored my hair blonde but continued to use it because it made my medium to dark brown hair darker and my greys were white. After the first wash, I noticed a big difference so it was only used twice, maybe three times a week. After the p...
72 results
Great shampoo
Reviewed at
I prefer to buy Canadian and this brand is good to order
Great Canadian shampoo and conditioner
Reviewed at
Great shampoo & conditioner
Great Product
Verified Buyer
Reviewed at
This product leaves white shiny and soft! It smells great and is sourced in Canada!! Thank-you
Love this product!
Verified Buyer
Reviewed at
Love this product!
Sterling Silver Toning Shampoo 1L Refill
Verified Buyer
Reviewed at
Love this shampoo. I have been using it for the past 3 years. I have a lot of grey hair and I get blonde highlights to help brighten and blend my hair colour better. This shampoo helps to reduce those brassy tones and I can go longer periods of time before having to get highlights/colouring again.