Better Not YoungerSilver Lining Purple Brightening Shampoo for Grey & White Hair

Item 2585505

Better Not Younger Silver Lining Purple Brightening Shampoo for Grey & White Hair #1
Better Not Younger Silver Lining Purple Brightening Shampoo for Grey & White Hair #1

Size:8.4 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

Better Not Younger's Silver Lining Purple Brightening Shampoo is a proprietary blend of ingredients eliminates brassiness and yellowing in cool blonde, platinum, silver or gray tones while hydrating and strengthening hair, adding extra lift and volume.


Key Ingredients

  • Burdock Root - rich in vitamin A, iron, potassium, and essential fatty acids, nourishes hair follicles and provides nutrients to the scalp
  • Hops - a natural conditioner, the nourishing antioxidant-rich oil helps to smooth and thicken hair
  • Sage natural astringent can help unclog hair follicles and also helps balance oil production in the scalp
  • Bamboo - help to strengthen hair strands while also supporting moisture retention
  • D&C Violet 2 - optical color agent that reduces the intensity of yellow tones to help brighten and lighten the appearance of hair color


  • Reduces yellowing and brassiness in grey, silver and cool blonde tones
  • Adds instant volume, fullness and lift
  • Adds shine and manageability
  • Safe for color-treated, keratin-treated, chemically treated hair
  • Vegan, sulfate-free, paraben-free and cruelty-free
  • Made in the USA

How To Use

  1. Apply to wet hair lightly massaging at scalp.
  2. Rinse well.
  3. Follow with Silver Lining Purple Butter Masque or one of our Better Not Younger sulfate-free conditioners.


Aqua (Deionized Water), C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Argania Spinosa (Argan) Oil, Dl-Panthenol, Niacin, Humulus Lupulus (Hops) Extract, Bambusa Vulgaris (Bamboo) Extract, Biotin, Caffeine, Salvia Officinalis (Sage) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, D&C Violet 2.