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UOMA Beauty Say What?! Foundation
Member Exclusive! Earn up to 4X points on purchases & services thru 4.9. Excludes UB Marketplace & gift cards.
Summary
The UOMA Beauty Say What?! Foundation is available in 6 custom formulas across 51 shades. The long-lasting, weightless, and hydrating formula offers adjustable, vibrant matte coverage. It's infused with biomimicry pigments that think like your skin to give it that flawless finish and blurred effect.
Benefits
- 51 shades for all
- Infused with nourishing skincare ingredients for a foundation that works while you wear
- Weightless, long wearing, vibrant matte finish
- Formula helps conceal imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots
- Paraben free, fragrance free, talc free and D5 free
Item 2593619
Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a more sheer coverage. 1 pump for sheer to medium coverage. 2 pumps for medium to full coverage.
Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Fragrance (Parfum), Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. (+/-)/May Contain: CI 77491 [ Iron Oxides ], CI 77492 [ Iron Oxides ], CI 77266 (Nano) [Black 2].
WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer
Learn more at www.P65Warnings.ca.gov
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My holy grail foundation
I've been doing makeup for over an decade and I've never found a foundation that doesn't make me look cakey. I've tried every popular brand in the world (under $50) and just couldnt find a product my skin liked until this one. I have both very oily and very dry skin and zero skin care routine so a...
Most Helpful Critical Review
Dries too fast and does not set
I was looking for a new foundation and the Ulta representative recommend this product and color matched me. I have difficult skin to color match with because my face, neck and chest are all different colors. The color I chose was beautiful and matched perfectly so I gave it 2 stars. I was excited...
35 results
Texture city, now boarding!
Very textured and dry result. I have dry skin, so maybe if you're oily you won't mind. I wore the fairest shade. Doesn't perform or last, but packaging is pretty at least.
Amazing for VERY tricky skin
I have incredinly dry skin with pretty severe dermatitis flare ups. I am also a gymnastics coach, so I have a very active and sweaty job where my skin is exposed to a lot of chalk dust. I work vendor markets where I sell art, and those can get very sweaty, they last alllll day, and they are outside. When i use this foundation with the m!lk hydrogr!p primer and the cal!r@y setting spray, nothing moves. I should also mention i use the n@rs tube concealer and c@l!ray mascara. I just did a market where it was very hot and sweaty and had this same face of makeup on for 12+ hours. I looked in the mirror to do some major touch ups before going to an event, and realized i barely needed anything. I did spritz my face with fine water mist a few times throughout the day because i was a bit dehydrated, but that was it. It really does stayyyy put. 11/10 holy grail.
Amazing for VERY tricky skin
I have incredinly dry skin with pretty severe dermatitis flare ups. I am also a gymnastics coach, so I have a very active and sweaty job where my skin is exposed to a lot of chalk dust. I work vendor markets where I sell art, and those can get very sweaty, they last alllll day, and they are outside. When i use this foundation with the m!lk hydrogr!p primer and the cal!r@y setting spray, nothing moves. I should also mention i use the n@rs tube concealer and c@l!ray mascara. I just did a market where it was very hot and sweaty and had this same face of makeup on for 12+ hours. I looked in the mirror to do some major touch ups before going to an event, and realized i barely needed anything. I did spritz my face with fine water mist a few times throughout the day because i was a bit dehydrated, but that was it. It really does stayyyy put. 11/10 holy grail.
You must shake the bottle several times or it will be runny!
Ladies, you must shake the bottle well before pumping the product! I work at a cosmetic store and sell this foundation. I love it for the days I want more coverage. If you don't shake it really good you will find its a runny consistency. I felt the need to review the foundation after reading some of the reviews.
My holy grail foundation
I've been doing makeup for over an decade and I've never found a foundation that doesn't make me look cakey. I've tried every popular brand in the world (under $50) and just couldnt find a product my skin liked until this one. I have both very oily and very dry skin and zero skin care routine so a lot of that is likely due to me being a bit terrible. But I was randomly recommended this over a year ago by a guy at the mall of America morphe store and it genuinely felt like second skin. He paired it with morphe primer and it's the best my skin ever has or will look. It looks so natural and yet makes my skin look amazing. You can't even tell I'm wearing foundation. I sadly ran out and tossed the bottle before ordering more like an idiot and I've spent the last 5 months trying to track this foundation down. I just ordered more so unless the formula has changed drastically I'll add pictures once I have it. But I was genuinely mourning the loss of this foundation and thought I was doomed to have cakey looking skin again forever. If you can't find a foundation no matter how many you try I highly highly recommend this one. Maybe my skin is just weird so it might not work for you but I will never ever allow myself to run out of this foundation again. It's been a terrible few months for my makeup without it.