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Summary
Color Wow Raise The Root Thicken + Lift Spray for all-day root lift + volume that's never sticky or stiff.
Benefits
- Delivers major root lift without feeling stiff or sticky
- Contains proprietary elastomers that form a "spring" at the roots
- Root lifter that can be used on wet or dry hair - non-yellowing
- Never sticky or stiff for bouncy, natural styles
Key Ingredients
- Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.
Formulated Without
- Paraben
- Sulfate
- Gluten
Item 2507215
- Spray onto damp or dry hair, concentrating at the roots.
- Style as desired.
- Hit with blow-dryer heat for lasting results.
Alcohol Denat., Water (Aqua), PVP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance (Parfum), Propylene Glycol, Benzophenone-4, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid.
Shipping Restrictions : This item cannot be shipped via air.
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Reviews
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Most Helpful Positive Review
I swear by this stuff
I have thick, long, wavy hair so it's hard for me to get and keep volume at my roots. This works soooo well at giving me serious, long-lasting lift when used properly. After washing my hair, I spray it along my roots in sections along the crown of my head, then blow dry my hair upside down (the upsi...
Most Helpful Critical Review
Not your typical take on "volume"
This stuff is interesting in that it takes a different approach to "volume" than most other volumizing products. Instead of making your hair seem thicker, denser, or fuller, it instead injects so much dry static electricity that hair just stands up, out, and in every direction, no matter what else y...
3171 results
WOW root solution ☹️
Hair Type Straight Hair
This product is a joke, people, save your money. It does not do a thing. Water in a bottle! Period.
Absolute Magic!
Idk what kind of sorcery is at work here, but this stuff is legitimately amazing. I have no idea how it manages to be this great, but the hype is well deserved. I've tried a ton of root lifting products over the years, if they worked at all, they'd leave my hair kind of gross, I could definitely feel the product in my hair. This Color Wow product though? It works, but somehow you can't feel it in your hair at all. It seems like magic, it works so well, yet somehow feels like nothing is on your hair. I've been using this in conjunction with the Dream Coat spray, and my hair is so soft. It's got body, & shine and overall just looks healthy. Whoever invented this stuff has to be some kind of genius or capable of pulling off miracles maybe? Idk, but my mind was absolutely blown the first time i used this. Now, I can't imagine ever going without it.
Does nothing other than drying hair out
This product provided zero body. Unfortunately, one thing that it did do was make my hair feel dry like straw. I will definitely be returning the product.
Not your typical take on "volume"
Hair Type Wavy Hair
This stuff is interesting in that it takes a different approach to "volume" than most other volumizing products. Instead of making your hair seem thicker, denser, or fuller, it instead injects so much dry static electricity that hair just stands up, out, and in every direction, no matter what else you put on it. Sure, it creates great lift from the scalp, but do you really want the ENTIRE strand of hair sticking up? In my experience, I've only ever tried to lift the root. I paid for it so I keep trying to make it work, but not on days where I know I might have to put gas in my car. The chances of me sparking and blowing up the whole gas station are too high.
A WOW WINNER
Hair Type Straight Hair
I recently had a Brazilian blowout which left my wavy hair smooth and straight but also flat. I used this WOW product to add the fullness and lift I wanted and was really happy with the results. I could then style my hair with just a bit of back combing over the side part and a light spray to hold the stye all night.