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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil is waterline safe, so it’s perfect for the waterline and tightlining. This ultra-creamy, no-tug formula is waterproof and smudge-resistant, ensuring vibrant color that brightens and defines eyes and lasts up to 24 hours.
Features
- Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
- Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
- Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
- Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
- Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
- Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
- Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.
Benefits
- Waterline Safe (can be used for lining waterline + tightlining)
- Ultra-creamy, no-tug application
- Waterproof
- Smudge-resistant
- Long-lasting up to 24 hours
- Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
- Applies easily, smoothly, evenly
- Product does not tug, pull, or skip during application
- Color is vibrant, bold, and intense
- Paraben-free
Shades
- Beige Flag: Cool Beige, Matte Finish
- Caffeinated: Cool Light Brown, Matte Finish
- Cool Coyote: Cool Charcoal, Matte Finish
- Faux Doe: Shimmery Light Beige
- Hemp Milk: Matte White
- Legend: Matte Black
- Tootsie: Cool Medium Brown, Matte Finish
Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.
Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.
Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.
Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.
Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.
Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.
Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.
Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.
By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.
LOOKS TO TRY:
How to Tightline:
Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.
How to Brighten Eyes:
Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.
Classic Defined Eye:
Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).
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Questions
Ask a QuestionQ&A
Showing 5 out of 245 Questions
- Q
My pencil says Desperation on the side, but when I tried to order a new one, I don't see that color. Has it been discontinued? What's the closest substitute?. Desperation seems to be a deep charcoal.
- Asked by Curious 72
- Official Answer By Urban Decay - Brand EngageHi there! If you are looking for a deep charcoal color we recommend our shade "Smoke". This shade is a deep matte grey. We hope you enjoy!Was this answer helpful to you
- Q
I have eye color that's light but it's a mix of grey/green /grey/blue What color liner would really bring out such mix as it's always been hard to find one and being older and wearing glasses I really need to bring out my eyes more now .
- Asked by Suesan
- Official Answer By Urban Decay - Brand EngageHello! We're happy you're interested in our 24/7 Glide-On Waterproof Eyeliner Pencil. To ensure you find the most flattering shade for your eye color, we encourage you to visit our website where you can explore the full range of available shades. We're confident you'll find the perfect one!Was this answer helpful to you
- Q
Can you sharpen them?
- Asked by Irma
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Pencil. These pencil are sharpenable! We hope you enjoy!Was this answer helpful to you
- Q
Was the color LOADED discontinued.. I can't find it in any store. I love that color… it made my eyes pop.
- Asked by Sg
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our 24/7 Glide On Eye Pencil. The shade Loaded is currently on the Urban Decay website We hope this helps!Was this answer helpful to you
- Q
Can I use Overdrive on the waterline?
- Asked by Chrissy
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our 24/7 Glide-On Waterproof Eyeliner Pencil. While our 24/7 Glide-On Waterproof Eyeliner Pencils are ophthalmologist-tested, we generally don't recommend using eyeliner on the waterline due to the sensitive nature of that area. However, the ultimate decision rests with you and your comfort level. If you choose to use it on your waterline, we advise starting with a small amount and discontinuing use if you experience any irritation. We recommend exploring our eye pencils specifically designed for the waterline for a more comfortable and safe experience.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Brand Buyer
- 6Queen
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10226 results
Not Smudgeproof
I really can only give this 1 star. This was intended for my upper waterline only. It seems to be a bit waterproof, but NOT smudge proof at all. I was trying to wipe this from under my eyes all day. nope
Great eyeliner!
[I received this product in exchange for my honest review] I really enjoy how creamy this eyeliner is and have found that it stays in place well. The only thing I've found is that my waterline tends to eat it up, BUT every eyeliner does this for me so it's no big issue. The shades show up really well on my skin tone and don't require touch ups, which I love. They're super pigmented and I love having them in my rotation. I used the shade Tootsie.
Worth the price 👍
This is the best eyeliner you can possibly get in my opinion. If you outline your top and bottom eyelid it will make your eyes appear smaller. If you outline it in white it will make your eyes look bigger. I think that this personally is the best. It is waterproof too urban decay outdid themselves on this one.
Staple Eyeliners
I've been using UD eyeliners since I started wearing make up in 2006. Let me tell you, if you want something that's pigmented, that will stay on your waterline through all types of seasons and come in a huge variety of colors, these are it! The texture is soft/creamy it doesn't scratch my eyes like some others do. I have oily eyelids and struggle to find liners that last in the waterline. I will keep coming back to these for many more years!
Staple Eyeliners
I've been using UD eyeliners since I started wearing make up in 2006. Let me tell you, if you want something that's pigmented, that will stay on your waterline through all types of seasons and come in a huge variety of colors, these are it! The texture is soft/creamy it doesn't scratch my eyes like some others do. I have oily eyelids and struggle to find liners that last in the waterline. I will keep coming back to these for many more years!