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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
HALF MAGIC's Mouth Cloud Soft Matte Lip Cream is an addictive, velvety-soft lip cream for all day matte coverage that never looks or feels dry.
Benefits
- Nourishing matte coverage
- Whipped, airy texture
- Soft blur effect
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Apply lightly for a soft wash of color and layer on for high pigment, full coverage lip color.
Mix, match, and blend with Sculptitude 2-in1 Lip Liners (sold separately) for a painterly application - making it easy to add depth and dimension, customize warmth or coolness, and create ombres and halos.
Dimethicone, Methyl Trimethicone, Glycerin, Polyisobutene, Diphenylsiloxy Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Diisostearyl Malate, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Butyl Acrylate/Hydroxypropyl Dimethicone Acrylate Copolymer, Boron Nitride, Diphenyl Dimethicone/Vinyl Diphenyl Dimethicone/Silsesquioxane Crosspolymer, Tricalcium Phosphate, Dimethiconol, Phenoxyethanol, Aluminum Hydroxide, Ethylhexylglycerin, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 (CI 15850).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Holy Amazing
I impulse bought invoice attached because it swatched so pretty and I couldn't be without it. I wore it to my wedding reception and it literally stole the show. I was so pleased with it and it wore like an absolute dream, I only reapplied once and even then it really didn't need it
Most Helpful Critical Review
Not thrilled
I tried this as it was one of the few matte long lasting lip colors left in the store. Feels sticky for longer than most products I have tried. The color selction was pretty narrow. The product didn't last as long as other brands that a cheaper.
23 results
not quite hypeworthy
it's a pretty good liquid lipstick formula and it's nice that it comes in some uncommon shades (like ultra-primary blue) but I didn't find the wear to be quite as long as others. also, I'll admit that I can get kinda picky about packaging…but the container this stuff comes in feels really cheap. it feels like it's something my buddy with a 3D printer in his garage made in 2018. I imagine this was a move rooted in environmental motivations, which is noble, but idk, still kinda bothers me every time I pick it up.
Feels wonderful!!
I love the feel of it. It's creamy and I love the color!! It's NOT transfer proof, but it does last longer than most. My lips don't feel caked nor dry which is awesome! I was looking for a lip stain and this is far from it but I am happy with this purchase.
Bad
This lip cream looks like its for a child. The package is small and it is overpriced for how little you recieve. I do not recommend this product and HALF MAGIC please fix your product.
Best product I have ever tried
I got it in shade magic brownie .It looks so beautiful on the lips .It blurs the lines on my lips .I didnt use this kind of oroduct before.
Not thrilled
I tried this as it was one of the few matte long lasting lip colors left in the store. Feels sticky for longer than most products I have tried. The color selction was pretty narrow. The product didn't last as long as other brands that a cheaper.
