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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
Performance meets purity for zero compromises only shiny, healthy hair. Not Your Mother's Naturals Ultimate Nutrition Matcha Green Tea & Apple Blossom Shampoo is consciously formulated with 98% naturally derived ingredients to gently cleanse and replenish hair with nutrient-rich moisture.
Features
- Refreshes, rebalances and replenishes hair
- Enhances shine
- Antioxidant-rich blend of Matcha Green Tea & Apple Blossom helps protect hair against daily aggressors
- 98% naturally derived ingredients
- Dermatologist tested
- For all hair types
- Apple blossom fragrance
- Color & keratin safe
- Not Your Mother's ingredients are considered naturally derived if they are unchanged from their natural state or are processed, yet retain the majority of their molecular structure from their original plant or mineral source. Only 2% synthetic ingredients are added for efficacy and shelf life.
- Packaging may vary
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Dyes
- Gluten
- Drying alcohols
Lather into hair, rinse thoroughly and follow with conditioner.
Water (Aqua)(Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Peg-120 Methyl Glucose Dioleate, Polyquaternium-10, Camellia Sinensis Leaf Extract, Malus Domestica Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Tetrasodium Glutamate Diacetate, Fragrance (Parfum), Linalool, Phenoxyethanol, Ethylhexylglycerin, Citric Acid
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Questions
Ask a QuestionQ&A
Showing 5 out of 16 Questions
- Q
Is this safe for daily use? (Coming from someone with fine, long, and oily hair)
- Asked by Norah
- Official Answer By Not Your Mother's - BEHi there! We recommend it especially for those with finer or more oily hair types, as it provides nourishment and hydration without weighing the hair down. It's a great choice for keeping your hair clean and refreshed every day while still giving it the care it needs! Maybe you'd like to have a personalized recommendation based on your hair type and needs? If so, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
How come no where on the bottle does it say SULFRATE FREE in clear bold lettering that you can read without glasses!!??
- Asked by Straw hair after use
- Official Answer By Not Your Mother's - BEHi there! Thank you for your message! Our Not Your Mother's Matcha Green Tea & Wild Apple Blossom Ultimate Nutrition Shampoo is sulfate-free. If you have any other questions, please reach out to our customer support team; they will be happy to assist you further.Was this answer helpful to you
- Q
Is this shampoo hypoallergenic and/or safe for sensitive skin?
- Asked by Maddies
- Official Answer By Not Your Mother's - BEHi there! Our Matcha Green Tea & Wild Apple Blossom Shampoo does meet the claim "dermatologist tested"; however, if you have sensitive skin, we recommend consulting with your specialist before trying a new product. You can find all the features and ingredients of our products on our website. If you have any other questions, feel free to ask.Was this answer helpful to you
- Q
Is this a clarifying shampoo??
- Asked by Drea
- Official Answer By Not Your Mother's - BEHi there! Our Matcha Green Tea & Wild Apple Blossom can indeed be considered clarifying, as one of the benefits it provides is being 'Detoxifying.' Clarifying shampoos are specifically designed to remove residues, product buildup, oils, and other contaminants from both the scalp and hair. 'Detoxifying' shampoos share similar properties and can effectively deep-clean the hair, eliminating impurities and residues. Here are some of the benefits of our product: Detoxifying and Cleansing, Removes surface buildup, Washes away excess oils, Safe for color-treated hair, Suitable for all hair types, and particularly beneficial for wavy hair in need of high moisture. Plus, it has a refreshing zesty apple scent. We hope this information helps!Was this answer helpful to you
- Q
Would you recommend this line or the Tahitian Gardenia Line for low porosity curly hair?
- Asked by Alya
- Official Answer By Not Your Mother's - BEHi there! This is a pretty heavy heavy collection. I would maybe recommend going with out Blue Sea Kale Collection.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 66Daily Use
- 38Oily Hair
- 37Thick Hair
- 35Fine Hair
- 31Curly Hair
Describe Yourself
- 54Product Junkie
- 28Beauty Conscious
- 26Survivalist / Minimalist
- 5Minimalist
- 1Brown curly hair
Hair Type
- 56Straight Hair
- 43Wavy Hair
- 19Very Curly Hair
Most Helpful Positive Review
LOVE this new line of hair care!
I didn't have any complaints, pair this with a good conditioner to see the best results for your curls!
Most Helpful Critical Review
Best used once or twice a week
Smell is great!! I bought this one thinking it would be a great scalp cleanser... and it cleanses, but it dried out the rest of my hair I would recommend using a leave in or deep/masque conditioner every time you use this for the ends of your hair. I have a problem with dandruff or dry scalp so it's...
217 results
Not Impressed
Verified Reviewer
Reviewed at
I tried this after they discontinued the Blue Sea Kale line (PLEASE BRING THAT BACK!). I am not impressed with this line at all. First off, the smell is atrocious, it smells like cheap dollar store perfume and is so overwhelming. Second, this is supposed to be medium moisture, but it felt like it stripped my hair of all moisture when washing with it. I will definitely be returning this to Ulta, thank goodness for their return policy and never buying from this company again until they bring back the one good product they made.
No for Fine Hair
Love the apple fragrance it comes with but seriously do NOT recommend if you have fine hair at ALL!
Every Drop Is Liquid Gold 😖
Verified Buyer
Reviewed at
This has been the only shampoo and conditioner duo that leaves my hair SOFT and MOISTURIZED. Ive always struggled with dry itchy burning scalp with many brands my whole life,( head and shoulders, herbal essences, whole blends, suave, dove, v5, and pantene.) im always left with brittle, dry, and dead hair with split ends. My hair was REVIVED my curls are ALIVEEE AND SO HEALTHY!! My scalp is never itchy, irritated, burning, or dry! I love that theres no sulfates or silicones because many brands only say no silicones while still having 1-2 sulfates in their ingredients. This is PERFECT for me and my hair. Plus it smells so naturally fresh and clean. PLUS ITS VERY AFFORDABLE, im not overly generous with the amounts i lather into my hair because a little goes a long way! 2 washes with shampoo, 1 full pump each wash. And 2-3 pumps of conditioner. If they made a non-scented ph balanced body soap ID BE STOCKED UP!! This is def the best brand ever < 3
Stop changing the packaging
Hair Type Straight Hair
Bring back the old packaging, it looks so much better.
no
it left my hair feeling so dry and stiff and caused so much breakage
