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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Soft matte and ultra longwearing? Win-win. Ulta Beauty Collection's Longwear Matte Cream Eyeshadow is a cooling, liquid shadow that gives the eyes rich, pigmented color. Packaging may vary, same formula you love.
Benefits
- Longwearing up to 12-hours
- Creamy, matte finish
- Dries down to a lightweight, second-skin feel on the lids
- Medium to buildable coverage
- Precise wand for mess-free application
Features
- Proudly cruelty free with clean ingredients
Key Ingredients
- Glycerin: helps to improve skin elasticity and diffuses texture on the lids
Smooth applicator across the lids for one-swipe, creamy color. Pairs well with Ulta Beauty Collection's Matte Eye Primer.
Isododecane, Silica, Octyldodecanol, Hydrogenated Styrene/Isoprene Copolymer, Trimethylsiloxysilicate, Polyethylene, Disteardimonium Hectorite, Propylene Carbonate, Butyrospermum Parkii (Shea Butter), Theobroma Cacao (Cocoa) Seed Butter, Tocopherol, Tocopheryl Acetate, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate, Carthamus Tinctorius (Safflower) Seed Oil, Aloe Barbadensis Leaf Extract. MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Free gift with purchase
Free gift with purchase
Free choice of gift with $19.50 Ulta Beauty Collection purchase (valid thru 6/7/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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- Q
Is this product gluten free?
- Asked by GF
- Verified Reply - LivHi! At this time, we do not have made without gluten certification for this product.Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
beautiful formula but shades not as pictured
The formula of this is great. It goes on and stays without getting creasy/crackly, and is waterproof and transfer proof. It blends beautifully but you must work quickly, because once it's set it's not budging. You can sheer it out for a watercolor look (which I think is where it shines) but it is ex...
Most Helpful Critical Review
Colors Not True
I ordered the first, third, and fifth colors. When I opened my package, I was initially disappointed, because the colors I received look muddy and dull, nothing like what I see on the website, and I know all monitors vary. The "Game Over" color, (the third one) appears to be a happy medium shade of ...
64 results
Great
Great product, great flattering shade for fair-medium skin tone. Review based on vintage beauty only, its the only one I use!
Third time I've purchased!
I buy this as an eye shadow base. An Instagram influencer I follow recommended this as an eye shadow base. I love it so much it's my third purchase!
Game Over
Makes brown eyes pop! My favorite cream shadow color!!!
beautiful formula but shades not as pictured
The formula of this is great. It goes on and stays without getting creasy/crackly, and is waterproof and transfer proof. It blends beautifully but you must work quickly, because once it's set it's not budging. You can sheer it out for a watercolor look (which I think is where it shines) but it is extremely pigmented so a little goes a long way. If you really mess up, adding a little bit of moisturizer to your finger will help you blend it more and sheer it out more. You only need the tiniest dot of this eyeshadow to do your crease on both eyes. You also can't layer stick eyeshadows with this -- because it dries and sets, the formulas just won't blend with each other. My only gripe is that the shades are much more vibrant IRL than they appear/are described as online. Foxy and Dream On are ORANGE and look garish on me. (For context, I have a light, neutral skin tone, no tan, and medium contrast. I would say I am a soft autumn). They are not muted or neutral enough for me. My first thought was they'd be great if I want to be a pumpkin for Halloween. Sheered out, they are somewhat more tolerable but I still regret buying them. I think they would look better on someone with a lot of warmth in their complexion, or someone with a medium skin tone. Dream On is a burnt orange; I would not call it "warm brown." Foxy is like a medium creamsicle-orangey coral -- emphasis on the orange. They oxidize slightly to get even darker/oranger. Flower Power and Game On look like they are purpley-pink in the arm swatches online, but they were NOT purpley/cool toned when I swatched them in-store. Flower Power is a medium coral sand/desert rose shade. It is not nearly as pale as it looks online. I think it could be a good crease shade on me, sheered out. Game Over is richer than it appears online and is a darker, slightly browner version of Flower Power. Both Flower Power and Game Over are reddish browns. I think I could get away with using Game Over in my outer corner or as eyeliner.
Wanted to love
It didn't last more than 3 hours. Loved the color but totally faded even with eyeshadow primer.
