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BOBBI BROWN Long-Wear Smudge-Proof Gel Eyeliner
Summary
Highlights
Bobbi Brown's bestselling waterproof eyeliner provides ultra-precise, budge-proof, smudge-proof, fade-proof definition.
Benefits
- Offers the precision of liquid eyeliner with the ease of a gel-based formula
- Creates looks subtle to dramatic with high pigmentation
- Delivers 8-hour eyeliner wear that is smudge-, fade-, sweat-, humidity-resistant and waterproof
Item 2583648
Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply eyeliner in short, even strokes close to the lashline, from the inner to the outer eye corner.
Black Ink: Isododecane, Cyclopentasiloxane, Polyethylene, Trimethylsiloxysilicate, Disteardimonium Hectorite, Propylene Carbonate, Lecithin, Phenyl Trimethicone, Hydrogenated Polyisobutene, Methicone, Barium Sulfate, BHT, Phenoxyethanol. may Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Mica, Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Carmine (CI 75470), Chromium Oxide Greens (CI 77288), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Chromium Hydroxide Green (CI 77289), Bismuth Oxychloride (CI 77163), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is the finish matte, shimmery or gloss?
- Asked by Cami
- Official Answer By Bobbi Brown USWe’re happy to confirm that the Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner shades feature a beautiful matte finish—with the exception of Chocolate Shimmer Ink, a dark red-brown with a gorgeous golden shimmer. To apply: Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into the gel liner, coating both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply in short, even strokes close to the lashline, moving from the inner to the outer corner of the eye. Happy lining!Was this answer helpful to you
- Q
Apply with brush?
- Asked by Susan
- Official Answer By Bobbi Brown USThanks for your question! For best results with your Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner, begin by dipping the tip of the Bobbi Brown Ultra Fine Eyeliner Brush into Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner. You'll want to start toward edge of the container as opposed to dipping your brush directly in the middle of it. Be sure to coat both sides of the brush and wipe off any excess. Apply this silky eyeliner in short, even strokes along the lashline, from the inner to the outer corner of the eyes. We're here to assist with more customized application tips for your Bobbi Brown Cosmetics products and invite you to chat with us! Please visit the Contact Us section of the Ulta web site to connect.Was this answer helpful to you
- Q
Can I apply this to my waterline?
- Asked by Emily
- Official Answer By Bobbi Brown USThanks for asking! Unfortunately, our Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner isn’t meant for the waterlines. For best results, dip the tip of the Bobbi Brown Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, making sure both sides of the brush are evenly coated. Wipe off any excess on a tissue. Working quickly, apply eyeliner in short, even strokes close to the lashline, from the inner to the outer eye corner. This method ensures a clean and precise application, giving you that perfect, defined look.Was this answer helpful to you
- Q
Do you spray setting spray on the product before applying with brush?
- Asked by Mikey
- Official Answer By Bobbi Brown USGreat question! There is no need to use a setting spray before applying this product to achieve flawless definition. For best results, dip the tip of the Bobbi Brown Cosmetics Ultra Fine Eyeliner Brush directly into your Bobbi Brown Cosmetics Long-Wear Gel Eyeliner. After coating both sides of the brush, wipe off any excess product on a tissue. Working quickly, apply eyeliner in short, even strokes close to the lashline, from the inner to the outer eye corner.Was this answer helpful to you
Reviews
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Ratings Distribution
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Most Helpful Positive Review
Best Eyeliner
This is the best eyeliner I have ever tried. It stays on even in hot, humid weather and the color stays true. It goes on smoothly and looks great!
Most Helpful Critical Review
A little bit good, a little bit bad
As much as I love this eyeliner - I have worn it for years - I absolutely hate that the product dries up halfway before you've used it all. I always end up throwing away half the pot to replace it with new eyeliner that won't flake and will spread nicer, given me even coverage. Once I get my new pot...
2234 results
Pitch black and such an easy glide to it.
Definitely a keeper. Wish it didnt cost this much but that wont stop me from ordeing it again. Easy to apply & dark matte looking like I love it. The eyeliner brush that I got for it was ultra fine by Elf 😍
Changed formula???
I have been using this eyeliner for years. I use the shade Caviar Ink. I sometimes buy 2 at a time because shis shade isn't always stocked @ my Ulta. Well i just tried a new one and I feel it isnt the same. It's not as creamy or concentrated and this one does smudge. I've never had issues with this before.
Not pigmented enough
I decided to try this eyeliner because my go to for the last maybe 10 years was L'Oreals Infallible gel liner which was discontinued. I was hoping to find another liner that I could use on my waterline but what I got with Bobbi Brown was not only did it not go on my water line well but it's barely pigmented, its more of a light black versus a deep dark black. I tried to apply it over and over but I just couldn't get it dark enough for my liking. I went back to L'Oreal that I can buy online for a ridiculously inflated price.
Dries Up in Pot
I wanted to love this but was very disappointed. From the very first use of the unopened package, it was dry and unworkable. I have spent decades as a professional in the beauty industry. I have worked with many challenging products. This one isn't a challenge...it's a total dud. So disappointed.
Very dry. Low color payoff.
Verified Reviewer
Reviewed at

Honestly, I don't see how they get the looks in the photos of the models. The product is so dry and so lightly pigmented that I barely can get a line visible on my eyelid, even with multiple layers. Very disappointing.