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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
The ILIA Limitless Lash Mascara is an award-winning clean mascara that lengthens, lifts, and separates with a unique dual-sided wand.
Benefits
- Dual-sided wand - short side lifts, long side separates
- Nourishing, buildable formula
- Safe for sensitive eyes + contact lenses
- Flake and smudge-resistant
- Removes easily with warm water
- Mono-material tube reduces carbon emissions by 46% and waste by up to 20%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
Key Ingredients
- Arginine + Biotin - Lash care heroes that help fortify and strengthen lashes
- Organic Shea Butter - Weightlessly conditions and adds a soft, flexible feel
- Ethically Sourced Beeswax - Nourishes for healthy-feeling lashes
Research Results
- 100% said it lifts, separates, and defines lashes*
- 97% said it doesn’t smudge, flake, or crumble**
- 95% said lashes look longer*
- 91% said it nourishes and fortifies lashes***
- In a clinical study of 42 people after 2 weeks () and immediately (). In a 2-week study of 32 people ()
For extra lift, use an eyelash curler before applying. Glide the shorter side of the dual-sided wand through lashes to lift and define. Use the longer, comb-like side to lengthen and separate each lash. Apply more coats for a bolder look. To remove, rinse with warm water - no makeup remover needed
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Dimerdilinoleyl Dimerdilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Polyglyceryl-10myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch, Xanthan Gum,Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid,Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My new Holy Grail
I am so thankful for Ilia and PinchMe in sending me this product. I cannot say enough good things!! I received 2 products - the Limitless Lash Mascara and the Foundation stick. Limitless Mascara: This product was such a pleasant surprise. I was gifted the Limitless Lash Mascara in brown to revie...
Most Helpful Critical Review
Not for me
I was so excited to receive this product from pinch me in exchange for my honest review. So here are My thoughts on this ilia limitless lash mascara. Let's start off with the packaging. It is very nice sleek simple tube with a silky matte feel. It feels of very good quality. The mascara wand doesn't...
2529 results
Ilia Before dawn mascara
This is my favorite mascara! I have tried the Ilia volume one and didn't like that as much and I also got a sample of the Chanel volume de Chanel and this ilia lengthening mascara was even better than that with a cheaper price point. I had a sample of the Ilia in black and bought before dawn in the full size. For the brown on me it looks pretty natural I will say the sample size I have of the black seems to lengthen my lashes a little better than the full size wand. But this lengthening mascara is my favorite and it washes clean with water!
Hate it
Might as well be putting colored water on your lashes.
So amazing
I tried this mascara since my friend gave it to me for my birthday and its amazing. I have medium length lashes and they lift amazingly + add more length on my lashes. It's different for everyone but for me, this is my go to mascara now!!! :)
Worst Ever Mascara
It doesn't add length, it makes my eyelashes droop, and it flakes. I've tried more mascaras in my lifetime than I can even remember, but this was the worst I have ever tried.
I wanted to like this
I really wanted to like this mascara. I've been looking for a clean mascara and decided to try this one. I actually really like the brush. The two sides are perfect for my top and bottom lashes. That's about all this mascara has going for it though. It is VERY clumpy. I tried wiping off the brush and trying again, but that didn't work. It takes longer for me to use this mascara because I have to apply it, then get all the clumps off my lashes with a lash brush or cotton swab. It rubs off very easily as well, and I'm not sure if the mascara is what was making my eyes itch so bad, or maybe just the timing for allergy season. Definitely not worth the money.