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Summary
Hydrating Liquid Lip Crème delivers vibrant, one-swipe color with a comfortable soft-matte finish. The longwear velvety formula glides on effortlessly while Shea Butter and Jojoba Seed Oil help nourish and condition lips for no-fade color that truly lasts.
Benefits
- Immerse lips in rich, weightless color with a velvety formula that glides on smoothly, drying down to a soft-matte finish with minimal transfer for long-lasting wear. Jojoba Seed Oil helps condition lips for effortless application and all-day comfort, leaving them looking plush and perfectly defined.
Key Ingredients
- Ethically Sourced Mica: Adds a subtle sheen and a silky-smooth texture
- Jojoba Seed Oil: Conditions and hydrates skin
- Vitamin E: Nourishes and softens skin
Item 77015336
Using the applicator, apply color from the center outward, following the natural lip line. For fuller definition, outline first, then fill in. Allow to set for a soft-matte finish. Reapply as desired for added intensity or touch-ups throughout the day.
Mica, Isododecane, Diisostearyl Malate, Trimethylsiloxysilicate, Butyrospermum Parkii Butter, Dimethicone, Silica Dimethyl Silylate, Synthetic Beeswax, Tocopheryl Acetate, Dimethicone/Vinyl Dimethicone Crosspolymer, Lonicera Caprifolium Flower Extract, Lonicera Japonica Flower Extract, Simmondsia Chinensis Seed Oil, Disteardimonium Hectorite, Hydrogenated Polybutene, Polyethylene, Propylene Carbonate, Vanilla Planifolia Fruit Oil. MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492), Red 6 (CI 15850), Red 7 (CI 15850), Red 7 Lake (CI 15850), Red 27 (CI 45410), Yellow 5 (CI 19140).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
stunning soft-matte finish
I find this innovative formula to be a dream come true, offering a vibrant, one-swipe color that settles into a stunning soft-matte finish, all while feeling incredibly weightless and comfortable on my lips. What truly sets it apart for me is the luxurious blend of Shea Butter and Jojoba Seed oil, w...
Most Helpful Critical Review
Looks nothing like the swatch color
The swatch color (chic) looks cool toned and like a nice darker pink/almost brownish. Well it looks more like the shade sakura in person. Totally bright pink. This product costs too much to have shade issues like that. They should fix the swatch images. Super dissapointed.
61 results
Soft Color, Comfortable Wear
Submitted as part of a free sample program
Reviewed at

I don't usually wear much makeup, but the Hydrating Liquid Lip Crème in Cashmere completely won me over. It feels more like a lip balm than lipstick—smooth, moisturizing, and never sticky. The shade is soft and flattering, perfect for an everyday polished look. It's become my go-to when I want a little extra confidence without the fuss.

The Perfect Everyday Lip
Submitted as part of a free sample program
Reviewed at

The Hydrating Liquid Lip Crème in Cashmere is absolute perfection — smooth, moisturizing, and effortlessly chic. The formula glides on like silk, delivering rich color with a soft, satin finish that feels weightless all day. I love how it hydrates my lips without any stickiness or dryness, keeping them supple and comfortable. The shade Cashmere is the perfect neutral — elegant, versatile, and flattering on any skin tone. It's my go-to lip for everyday wear, whether I'm heading to a meeting or going out for the evening. It makes my lips look polished, hydrated, and naturally beautiful.
In love!
Submitted as part of a free sample program
Reviewed at

I received this product, complimentary of the brand, for review. I am an absolute lipstick junkie. Still, I wasn't quite sure what to expect having never tried a lip creme. I was beyond pleased to find such a rich, creamy formula! Though thick, this goes on like an absolute dream. The applicator was especially nice, making it super easy to apply and achieve the desired shape. The gorgeous scent gave the creme a luxe feel and really took the experience to the next level. In terms of color, I was glad to see that several hours had passed before it was time for a touch up. The 'cashmere' hue seems versatile, and I feel like it fit both a casual and more upscale vibe, depending. I cannot wait to try some of the other cremes that YB offers. Hands down, one of my new favorite lippies!

obsessed with this!
Submitted as part of a free sample program
Reviewed at

this is the perfect blend of a lip stick and lip gloss! It is extremely hydrating, but has the perfect matte finish! will wear this every day!
lipie
Submitted as part of a free sample program
Reviewed at

This liquid lipstick has completely won me over! The formula is ultra-comfortable lightweight, creamy, and hydrating without ever feeling sticky or heavy. It glides on smoothly, delivers rich color in just one swipe, and keeps my lips feeling soft throughout the day. and the color is absolutely stunning