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Highlights
Summary
Pureology's Hydrate Shampoo is a moisturizing, sulfate free shampoo that deeply hydrates normal to thick dry, color treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 5 out of 245 Questions
- Q
Is the product purple
- Asked by Bev
- Official Answer By Pureology - BEHi there! We appreciate you reaching out about our Hydrate Shampoo. The shampoo itself is purple in color. Hope this helps!Was this answer helpful to you
- Q
I have untreated straight, dull and some split ends. Will the hydrate shampoo work even if my hair is not colored?
- Asked by Vangie
- Official Answer By Pureology - BEHi there! Thank you for reaching out about Hydrate Shampoo! This shampoo is ideal for dry to very dry hair, particularly medium to thick textures, and is also suitable for color-treated hair. Hope this helps!Was this answer helpful to you
- Q
Can I use Pureology shampoo after keratin treatment?
- Asked by Olbel
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Pureology Hydrate Shampoo. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information. We suggest you contact the manufacturer of that treatment and follow their advice. We hope this helps!Was this answer helpful to you
- Q
I have bleach highlights would this be good for my hair.
- Asked by Jamie
- Official Answer By Pureology - BEHello there, we appreciate your interest in our Hydrate Shampoo. This line is recommended for normal to thick dry, color-treated hair. We recommend trying Strength Cure Shampoo, this is a gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair. Hope you give it a try!Was this answer helpful to you
- Q
I have salt and pepper hairy, natural with no color. What shampoo should I use
- Asked by Princess
- Official Answer By Pureology - BEHi there, for your beautiful salt and pepper hair, Strength Cure Blonde Purple Shampoo will gently brighten and enhance its natural radiant tones.Was this answer helpful to you
Reviews
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2303 results
I would but this product over and over again
Hair Type Very Curly Hair
Works so good on my hair
Best shampoo ever
Hair Type Straight Hair
I have very straight highlighted hair and this works and smells amazing! Worth every penny
Tried and True
I have been using the Hydrate Shampoo and Conditioner for years and will use them as long as they are made. Truly moisturizing and less breakage than with other brands. The scent is more natural, a little hint of rosemary, which while I dont love at least it does not knock you out with artificial fragrance. The lack of fragrance has become something I appreciate.
Works great, don't like the scent
My hair looks great with this shampoo, even better with the conditioner. I have highlighted hair. I did notice some breakage while using this shampoo, but not significant. The thing i couldnt get past is the smell. It is very herbal (like Aveda shampoo), the conditioner is minty but doesn't cover the strong, lasting herbal smell. I switched to the Stength formula (less breakage and has a pleasent scent). maybe my hair looked better with Hydrate, but can't tolerate the smell.
I would buy this again
Hair Type Straight Hair
Love the way this smells and cleans