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Highlights
Summary
Pureology's Hydrate Shampoo is a moisturizing, sulfate free shampoo that deeply hydrates normal to thick dry, color treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
- TSA approved
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565097
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 5 out of 251 Questions
- Q
Do these bottles come with a factory seal?
- Asked by SDDREAMER
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. Our Liter sizes (33.8 fl oz) are the only shampoo bottles that do come with a seal. We hope this helps!Was this answer helpful to you
- Q
Will this help with a dry scalp, especially in the colder weather?
- Asked by C
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
In regards to larger 33.8 bottle of Pureology does this product come with a pump to dispense?
- Asked by Mary
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Pureology liters. Our liter sizes do not come with a pump. Please click on the following link to see where you can purchase it separately: https://tinyurl.com/y4gjboqkWas this answer helpful to you
- Q
I have fine, dry, colortreated hair. Whats the best shampoo?
- Asked by Patty
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
Can I use this product on sew in hair extentions?
- Asked by Tiffany
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with hair pieces or hair extensions, we cannot provide you with usage information. We suggest you contact the manufacturer of that product and follow their advice.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2643 results
Great lather
[I received this product in exchange for my honest review] This shampoo smells so good and has such a nice texture that lathers super well and makes your scalp feel clean without feeling stripped! Would highly recommend!
Consistently Great Brand!!
Hair Type Wavy Hair
[I received this product in exchange for my honest review] I'd used Pureology in the past, though it's probably been about 15 years so I was excited to see what's changed. For better or worse, the answer is: not much. They've always had really nice products and this one is no different. Great option for people with sensitive scalp/hair, washes out well without leaving behind residue/weight, and leaves hair feeling and looking healthy. The scent feels familiar - maybe a slightly updated version of the one I remember. It's very lavender forward, so if you're not a fan, this one might not be for you. Personally, I think it gives high-end spa vibes and do not find it "perfumey" or overpowering. The one big change I noticed was the bottles - they're so much better! I love that I can set them on either end to make sure I get every last drop (important when you invest in your products!) and they caps are super easy to flip open.

Fab!
Hair Type Straight Hair
[I received this product in exchange for my honest review] I literally have made this part of my everyday routine. I love it so much. I feel like it doesn't leave my hair dry and it really helps maintain my color as well.
Hydration
Hair Type Wavy Hair
The difference is undeniable. My hair went from dull and dry to noticeably smoother, shinier, and more polished after using Pureology Hydrating Shampoo and Conditioner. The scent is clean and spa-like, and both products rinse out easily without residue. Hydration feels lightweight, never greasy, and the results last for days. My hair is easier to manage and style, and the sturdy, well-designed packaging feels luxurious, easy to handle in the shower, and truly reflects a high-quality, salon-grade product.


It's OK - Not Great for Curls
Hair Type Very Curly Hair
[I received this product in exchange for my honest review] I really wanted to love this shampoo because it's meant to be hydrating, but unfortunately, it didn't do much for my thirsty curls. I don't hate it; I do feel like it would get my scalp clean and help cut down on any itchiness from products used between washes, but I don't know that it hydrated as much as I expected. The weight of the shampoo is much lighter than that of the conditioner - the shampoo is purple in tone and more liquidy. It lathers nicely, too. As you can see by my before and after pictures, though, my curl pattern and frizz wasn't really helped out. This might work better for thinner, straighter hair.

