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Summary
Conscious Beauty at Ulta Beauty™
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Get instant volume and conditioning from Hello Lashes+ Volumizing Mascara with Lash Serum by It Cosmetics, a smudge-proof tubing mascara with gentle removal for less lash loss.
Benefits
- Volumizing mascara with built-in conditioning lash serum infused with biotin
- Argan oil and jojoba oil
- 360 degrees Lash-Wrapping Brush for eye-opening volume in one stroke
- Smudge-proof formula
- Gentle removal for less lash loss
Key Ingredients
- Biotin: known to strengthen hair
- Argan Oil: known to moisturize and nourish hair
- Jojoba Oil: known to moisturize and soften hair
Starting at the base of your lashes, sweep up and through to the tips. Then, apply vertical strokes using the brush's ball tip on the inner and outer corner to easily define smaller lashes.
When you're ready to take it off, it removes easily with just warm water!
Aqua/Water/Eau, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Simmondsia Chinensis Butter/Jojoba Butter, Steareth-20, Cera Alba/Beeswax/Cire Dabeille, Acacia Senegal Gum, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Alcohol Denat., Potassium Cetyl Phosphate, Steareth-2, Paraffin, Vp/Eicosene Copolymer, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Argania Spinosa Kernel Oil, Hydroxyethylcellulose, Sodium Dehydroacetate, Sodium Laureth Sulfate, Peg/Ppg-17/18 Dimethicone, Propylene Glycol, Rayon, Disodium Edta, Arginine, Serine, Glutamic Acid, Tetrasodium Edta, Biotin, Soluble Collagen, Potassium Sorbate, Trisodium Edta, Bht, [+/-: CI 77499/Iron Oxides].|
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free 3 Piece Gift with $50 IT Cosmetics purchase (valid thru 2/3/25 or while quantities last)
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Questions
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Reviews
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Ratings Distribution
Best Uses
- 1Dates / Night Out
- 1Everyday
Describe Yourself
- 1Natural look
Most Helpful Positive Review
Volumized
Hello Lashes + Volumizing Mascara with Lash Serum promises to be an "eye-opening mascara that conditions!" Indeed, it did make my lashes far more noticeable. My before and after comparison indicates an unquestionably fuller appearance of my lashes. The formula did not smudge. I appreciate that it co...
Most Helpful Critical Review
It's not the same
Well this used to be my favorite mascara & I buy ahead when on sale. Recently, they changed the brush & now you need to apply 6 or so coats b4 you notice & the brush is completely different. The bristles are shorter & I feel it's clumpier. I'm not sure who made the decision to botch this mascara but...
715 results
Clumpy and so thick
Im not sure what's going on with this mascara. I put it on and it was thick and after hours of wear, I accidentally touched my lashes and my eyelashes all got sticky and clumped together.
Don't Buy This
Worst mascara ever!
Dry
Good brush, I use it to seperate lashes after using a wetter mascara. Other than that do not recommend.
Pretty & lightweight formula
Age 18-29
This is my favorite tubing mascara. Comes off very clean and in tubes. Lightweight on my lashes, I already have pretty long lashes and this mascara lifts them without weighing them down. Probably would recommend this to someone looking to enhance their natural lashes, it doesn't add a lot of volume that isn't already there. Pretty for everyday light lashes
Great product
Verified Buyer
Reviewed at
My favorite mascara. Does not transfer to my under eye and love the ease of taking it off when I remove my makeup each night. I have been on the hunt for a long lasting mascara and this is it!