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Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- Cruelty-free and vegan
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544607
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Red 76, Basic Brown 17, Basic Brown16, Acid Violet 43 (Ext. D&C Violet 2), Basic Yellow 57.
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Questions
Ask a QuestionQ&A
Showing 5 out of 285 Questions
- Q
I have been using 2 parts light brown to 1 part copper to achieve the natural red brown/Auburn shade that matches my natural. Would the Auburn shade be a good alternative to always having to custom mix? I don't want that burgundy or Crayola red tone, more chestnut brown. Thanks in advance!
- Asked by Mattie
- Official Answer By dpHUE - Brand EngageGloss+ Auburn could be a great alternative to your current Light Brown + Copper mix. It’s a warm red-brown shade that may give you a similar result without the custom blending. Since you’re looking for a natural, chestnut finish (not burgundy), we recommend doing a strand test first to make sure the tone works for your hair and goal. If it skews too red, you can always adjust with a bit of Light Brown or Sheer.Was this answer helpful to you
- Q
I have natural no dye dark brown hair and about 25% grey (my grey is white). I want to freshen and darken my brown hair but not change the white. Can i use the black and follow up with the purple to clear anything that sticks to the white? Will purple leave the black deposit in?
- Asked by Al
- Official Answer By dpHUE - Brand EngageThanks for your question. Since your natural color is dark brown, we recommend using Gloss+ in Dark Brown instead of Black, which can appear too harsh and reduce contrast with your white or gray strands. Gloss+ won't fully cover grays but may slightly tint them. If you want to keep your grays bright, avoid applying the product to those areas. If you're mainly looking to refresh your tone and add shine, Gloss+ Sheer is a great option. It won't darken your hair but will enhance overall vibrancy. Purple shampoo is meant for blonde, silver, or gray hair and won’t remove Gloss+ pigment, especially darker shades. A strand test is always a good idea to preview results before applying all over.Was this answer helpful to you
- Q
Can you put this product in clean dry hair and then rinse it out?
- Asked by Nicole
- Official Answer By dpHUE - Brand EngageFor best results, we recommend applying Gloss+ to clean, damp hair—not dry. Damp hair helps the product spread evenly and absorb more consistently. Applying on dry hair may lead to patchy results or uneven color payoff. So be sure to shampoo first, towel-dry, then apply Gloss+ evenly from roots to ends. Leave on for up to 20 minutes, then rinse thoroughly and follow with conditioner if needed!Was this answer helpful to you
- Q
Is the pigment from the glossy glaze the same pigment used in the Gloss+
- Asked by Allie
- Official Answer By dpHUE - Brand EngageGreat question! While both products add tone and shine, Glossy Glaze uses a temporary tint that gives subtle color and rinses out more quickly, while Gloss+ uses semi-permanent dye pigments designed to last longer and deliver deeper, more noticeable color. So no, the pigments are not the same—Gloss+ offers more intense, buildable color, while Glossy Glaze provides a sheer tint and shine that fades with each wash.Was this answer helpful to you
- Q
What's the difference between this product and the glossy glaze?
- Asked by sarah
- Official Answer By dpHUE - Brand EngageGloss+ is a semi-permanent that deposits color and deep conditions—perfect for boosting or refreshing your shade. Glossy Glaze is a quick shine treatment with a hue of tint. Some shades, like Cool Blonde, offer subtle toning effects, but it doesn’t deposit color like Gloss+.(some shades tone, like Cool Blonde) but doesn’t deposit color like Gloss+. Use Gloss+ for color, Glossy Glaze for shine!Was this answer helpful to you
Reviews
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Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
970 results
Did nothing
Strawberry did nothing at all. Left it on for full 20 minutes. The mask got darker over time but washed out and hair color exactlt the same.
I'm never buy again from
Im never buy again from Ulta very poor product my hair same colour nothing change
Hair is nice and soft. Can't tell the difference in color.
Hair Type Straight Hair
I got the black dye to make my dark brown hair extra darker. It seems like an alright product and it may have some potential but it feels like it didn't do much of a difference in the change of color. I could have done this wrong but I don't know for sure. This was my first time dying my hair on my own so in the product's defense, I'm a complete rookie in hair coloring. Maybe I'll leave it in longer than 20 minutes the next time I use it. I don't plan on giving up on this though. It's a learning experience and I gave it a shot, to say the least. The positive is that it made my hair super soft so I can't complain about that. It also covered up some of the white hairs I have growing too so I'm sure it did something. I just can't tell with the natural dark brown hair is all. The smell is a little strange too but it doesn't bother me all that much.
So many better options at Ulta.
Hair Type Wavy Hair
I prefer to re gloss my hair at home so I try all gloss products- and this one IS NOT IT! It doesn't go on evenly.. very spotty application and leaves the ends so much darker than the root. Way over priced even if it did work.. They act like you get multiple uses out of one bottle- No way. My hair is medium thick and I had to use over have the bottle to try and coat all my hair. Skip this one!
Yep
Hair Type Wavy Hair
I used cool brunette. Worked very well for me! Does what I wanted which is get rid of the brassy redness from my hair. This will help extend my time between visits to the salon to retone my hair dark while I wait to grow out the old bleached hair. It did not go on terribly evenly but still looks good. It grabbed well to the virgin hair as well as the bleached hair. Does not tone grays (I did not expect it to either). Adds a nice shine! Hair history: bleached highlights for 2.5yrs. Currently toned to brunette every 3mo for 1yr.