PÜR Fully Charged Mascara Powered by Magnetic Technology

Benefits

• Take your lashes to new heights with PÜR's Best Selling Fully Charged Mascara
• PÜR's magnetic formula attracts to each lash for maximum volume and length
• Helps strengthen lashes and prevent premature lash fallout
• PUR's age-defying formula conditions and fortifies lashes over time
• Provides clump-free, all-day performance without smudging
• Suitable for sensitive eyes and contact lens wearers

Features

• Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula
• Unique bristle design separates and defines each lash
• Buildable formula allows customization from natural to dramatic
• Long-wearing formula resists smudging and flaking
• Easily removable with regular makeup remover

Key Ingredients

• Proprietary Magnetic Technology creates a positively-charged matrix around lashes
• Powerful blend of Biotin, Peptides, Carnuba Wax, and Vitamin B5
• Biotin helps strengthen and fortify lashes
• Vitamin B5 conditions and nourishes for healthier-looking lashes

For maximum impact with PÜR Fully Charged Mascara, begin by placing the mascara wand at the base of lashes. Hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. For dramatic volume, apply PUR's Fully Charged Mascara Primer first, allowing it to dry slightly before applying mascara. To reach even the tiniest lashes, use the tip of the wand vertically for precise application. For best results, avoid pumping the wand in the tube as this introduces air and can dry out the formula. Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.

AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).

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