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Summary
KVD Beauty's lengthening and defining Full Sleeve Long + Defined Tubing Mascara creates 24-hour, flake-proof, smudge-resistant sleeves around every lash, and removes easily with warm water.
Benefits
- Mini size stashes away for maxed-out lashes on the go
- Clinically demonstrated to lengthen, curl, volumize & lift lashes
- 24H Tat-Tubing Technology builds 360 degree ultra-resistant polymer sleeves around every lash
- Stands up to humidity & sweat
- Flake & clump-proof, smudge-resistant 24-hour long wear
- Ink-black volume won't weigh your curl down
- Easily removes with warm water & gentle pressure from your fingertips
- First-of-its-kind brush features filigree bristles for clump-proof coverage & a fanned-out effect
- 100% vegan
Research Results
- 100% of users agree this mascara is easy to apply, build & layer*
- 100% of users agree this mascara stayed intensely black and did not weigh down their lashes*
- 97% of users agree this mascara easily & gently removes with just warm water*
- Non-irritating water removal - even on sensitive eyes*
- *Based on a clinical study on 31 volunteers, immediately after application and after 8 hours
Key Ingredients
- Acacia senegal gum helps the formula stretch over lashes for length & definition
- Berry wax creates lightweight, velvety volume without weighing your curl down
Item 2620724
Wipe off excess formula on the brush against the rim of the tube before applying. Start with one coat and build up while the formula is still wet to prevent clumping. Wiggle the wand at the base of lashes and comb through to coat each lash. Turn the wand vertically and lightly graze lashes for added length. Keep it turned vertically to reach the inner corner and lower lash line.
Easy Water Removal: Wet your fingers with warm water and press against your lashes for a few seconds. Use gentle pressure to easily slide the sleeves off your lashes.
Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Rhus Verniciflua Peel Wax, Polyurethane-35, Butylene Glycol, Polyglyceryl-10 Stearate, Cetearyl Alcohol, Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Bambusa Vulgaris Sap Extract, Phenoxyethanol, Potassium Hydroxide, Ethylhexylglycerin, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Sodium Benzoate, Sodium Dehydroacetate, Methylpropanediol, Trimethyl Pentanyl Diisobutyrate, Phenylpropanol, Tocopherol, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Full-Cover
KVD Vegan Beauty has revolutionized the makeup industry by providing consumers with high-quality, cruelty-free products. Their Full Coverage Mascara is a game-changer in the mascara world, offering intense, voluminous lashes without the use of any animal-derived ingredients. One of the most appeali...
Most Helpful Critical Review
Would not buy even for $1
This mascara is SO BAD I want to warn others. No separation at all just clumps. Tried wiping extra off on tube, tissue paper; and even tried the applicator from my favorite mascara. It just blobs on. Thick and clunky. The wand is horrible too. Side bristles do not separate and tip holds way too much...
487 results
Nice formulation but brush is too thick
I am a big lover of thrive causemtics masacara and was trying out some new brand on ulta to use my points. I like KVD and this has a nice formulation, stays on and easy to remove. I just think the brush is a little too big. I prefer a slimmer brush that's easier to do the corners and bottom lashes. The thrive mascara is superior is you're looking for a tubing mascara but overall, this is a pretty good product.
Ugly / Spidery
Verified Buyer
Reviewed at
I was very excited for this and was let down. Its like a mascara from the 90's
5 Stars
Verified Buyer
Reviewed at
Big like!
Nice feel
Nice product
Cheap garbage
Was really hoping for a good porduct but this stuff was literally pilling on itself and leaving little flakes all over my face. Im not sure how much it also gave me terrible panda eyes too. Only wore it for like 4-5 hours.