SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Living Proof Full Shampoo #1
Living Proof Full Shampoo #1

Tab through the images or use the previous or next buttons to navigate each product image

$72.00

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Delivers 2x the volume with every wash**
  • Keeps hair cleaner and healthier for longer*
  • Improves hair texture and quality*
  • Adds volume and bounce
  • Provides long-lasting body and fullness*
  • Leaves hair soft, shiny, and more manageable
  • Removes dirt, oil, sweat, buildup and pollution
  • Luxurious lather with an uplifting fragrance
  • Formulated to be gentle on the scalp
  • For fine, thin, or flat hair
  • *Based on Full Shampoo + Conditioner consumer use study
  • **Full Shampoo + Conditioner vs. untreated
  • Color safe, Keratin safe, and safe for chemically treated hair

Key Ingredients

  • Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash

Formulated Without

  • Silicones
  • Sulfates (SLS + SLES)
  • Parabens
  • Phthalates
  • Formaldehyde

Item 2635424

How To Use

Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.

Ingredients

Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Living Proof

Full Shampoo

Size: 24.0 oz
$72.00
Living Proof

Perfect Hair Day Dry Shampoo

Size: 5.5 oz
$33.00
Living Proof

Full Conditioner

Size: 24.0 oz
$72.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Living Proof

Full Shampoo

Size:: 24.0 oz
$72.00

Step 2

Pureology

Hydrate Conditioner for Dry Hair

Size:: 9.0 oz
$37.00

Step 3

It's A 10

Miracle Leave-In Product

Size:: 10.0 oz
$40.00

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

286 ReviewsWrite a Review
99%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Perfect for washing and air drying!

I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...

Versus
Most Helpful Critical Review
Shampoo

Ps: Gifted by livingproof Unlike many volumizing products that can leave my hair feeling sticky or stiff residue, this duo cleans hair well without build-up. For those who want a cleaner formula that won't strip hair or leave heavy silicones behind. When using it for two weeks I notice , my thin hai...

286 results

Worth the purchase

Submitted 2 months ago

By Mirzha

From Tula, OK

Hair Type Straight Hair

This was gifted by Livingproof. This isn't my first time trying out their shampoo and I have to say I still love it. My hair can be flat at times and lacks volume but definitely gives it that bounce. I'm really happy with the results.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Nice

Submitted 2 months ago

By Pinks

From FL

Hair Type Wavy Hair

I love this shampoo and conditioner set. A little bit goes a long way and my hair has been looking very voluminous and shiny since I've been using these hair products. It doesn't leave a heavy residue and my hair feels light and clean. Gifted by livingproof

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
volume!!

Submitted 2 months ago

By vanessa

From Chicago, Il

Hair Type Wavy Hair

this is my first time using living proof shampoo and i'm hooked!! the way it leaves my hair with so much volume is insane. my hair still looks clean, shiny and hydrated just with added volume which i absolutely love!! gifted by living proof

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great

Submitted 2 months ago

By Hol

From Florida

Hair Type Wavy Hair

This shampoo and conditioner smell incredible! I'm a big fan of living proof and have been enjoying this duo a lot. The lather is great and I feel like the conditioner is what really helps to combat my frizz. Gifted by Livingproof

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Have to try

Submitted 2 months ago

By Natalia

From Sunnyvale, CA

Hair Type Straight Hair

It's not the first time I've received products from this brand. I'm obsessed with their quality, and this shampoo is no exception. The scent is amazing, and it cleans my long colored hair easily. I really recommend it! Gifted by the company

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?