Product Reviews Rated 4.33 out of 5 stars
2724 Reviews
Most Helpful Positive Review Works and is cheap I received Ever Pure Purple Shampoo and Conditioner by L'Oréal for free in exchange for my review. I've tried a few purple hair washes before like Kristin Ess The One Purple shampoo and conditioner from Target and Amika Bust Your Brass from Sephora. I will say I loveee Amika, but Kristin Ess gave my hair a purple hue after using it a few times.
I wasn't expecting much from this shampoo and conditioner. The last time I used L'Oréal was when I was a kid, and the bottles looked like fish. However, I was pleasantly surprised.
As with any purple shampoo, it turns your shower purple as you use it, so you'll end up cleaning your shower as you shower. Otherwise, you'll have purple and blue spots everywhere. Unlike the other conditioners, this one is more blue than purple, but the shampoo is the typical purple color. It did not make my hair purple, but it did tone out the brass and lightened my baby lights. There wasn't much of a smell, and it didn't really do anything for my hair other than improve the color and tone, which is it's purpose. The before and after photos are after one use of the product.
Overall, if you want to try purple shampoo, I'd say give L'Oréal Ever Pure Purple a try. I still love Amika, but it's 20 dollars for 8 oz at Sephora. This shampoo is 6.99 at Target for 6.8 oz and works just as well. #EverPurePurple #PurpleShampoo #EverPure #contest #complimentary @lorealhair @Influenster @amika @kristin_ess @target @sephora #review #purpleshampoo #hair
Most Helpful Critical Review Highly disappointed-not even purple I purchased the Ever Pure purple conditioner and I ALWAYS have to follow with a leave in, because it doesn't leave my hair feeling silky, but my biggest complaint it the tone. My tube/bottle is not purple at all! If I use my imagination I might consider it an indigo, but really it is just a deep dark denim blue-which may be good for a lot of folks, but I purchased purple, because my hair requires an actual purple. This leaves my hair looking a bit dingy and it actually REMOVES the purple tone dye I like to use in my hair. I wanted to neutralize yellow- (not become green) and preserve the pop of color I normally add. Yellow and blue make green...
Reviewed by 2724 customers ZERO STARS HORRIBLE ALLERGIC REACTION 1
Ammuni from San Antonio, Texas
I purchased the shampoo and condition of this product based on the reviews. I am not sure if it is me and I reached out to loreal paris but the smell that lingers in my hair after using this product for 3 weeks is horrid. I thought I had Covid Nose but no other symptoms. I threw away my $100 pillows. I thought it was me but after ruling everything else out I washed my hair and let it air dry to find out that it was this shampoo and conditioner. No wonder I would smell the scent heavier while in shower. Ughhh if only someone will refund me my pillows back after realizing it was these products.
smells incredible 5
Nikki from wisconsin
this stuff smells incredible and it did great toning down my new highlights
Tones well 5
Jackie from Wisconsin
I use this in conjunction with another white conditioner (same line) once a week and my hair feels soft and isn't as brassy. I find if you use this alone it can make your hair a little dry but if you use another conditioner after or with it, it's just fine!
Strong Scent 3
Joanna from Madison, WI
Use this on my child's blonde hair. Good for toning but if you at all have a scent sensitivity try something else. Like we doused her head in perfume.
Highly disappointed-not even purple 1
Sad sea witch from Texas
I purchased the Ever Pure purple conditioner and I ALWAYS have to follow with a leave in, because it doesn't leave my hair feeling silky, but my biggest complaint it the tone. My tube/bottle is not purple at all! If I use my imagination I might consider it an indigo, but really it is just a deep dark denim blue-which may be good for a lot of folks, but I purchased purple, because my hair requires an actual purple. This leaves my hair looking a bit dingy and it actually REMOVES the purple tone dye I like to use in my hair. I wanted to neutralize yellow- (not become green) and preserve the pop of color I normally add. Yellow and blue make green...
Brighten Up 5
Barbara from SC
Use it in the shower twice a week . Was easy to use very happy with this produce
Drying 1
Han from Saint Louis
Will be getting rid of these. Left my hair feeling so dry and after three weeks of using twice a week, did absolutely nothing to tone my blonde highlights. Very disappointed.
First time use 2
Nativewytdiamnd75 from Roger's, ark
The shampoo was decent but the conditioner made it difficult to comb my hair out, made my hair feel tangled instead of easy to comb like a good conditioner would.
Extremely drying and damaged my hair 1
micheleraz from Wisco
I generally love L'Oreal products and trust they not only work, but they'll enhance your hair... I have healthy brunette hair with highlights that were a bit brassy. This shampoo literally fried my hair and 6 weeks later my hair smells burnt, is dried out like straw despite dropping $$ more n multiple hair masks and deep conditioner to repair it. I threw this in the garbage! If you value healthy hair beware of this product!!
Game changer! 5
AnnieFish from Carlisle, PA
Solved my brassiness! After years of trying many many brands of purple shampoos and conditioners to reduce brassiness, finally, this one really does the job...and at a great price. Have been using it every other day and it leaves my hair smooth and soft without feeling heavy or overly conditioned. I'd been depending on my hairdresser to tone out the brassiness, I hope she doesn't mind that I can do it myself now!
I like it! It worked... 5
kaleye from undisclosed
I like it! It worked pretty good, but the blonde is slowing coming out of my hair as I am trying to go back dark so it wont be good for me anymore
. It smells good and... 3
carlyalday from undisclosed
. It smells good and made my hair soft but does not do anything for the color. I only bought because it was in a pack with the shampoo
Perfect for taking... 5
chelseaw8b40 from undisclosed
Perfect for taking care of blonde hair. Keeps brass and yellow tones out and conditions the hair to keep it healthy
Left my hair feeling... 2
juliapa729 from undisclosed
Left my hair feeling pretty waxy and greasy feeling, nothing about the product really stuck out to me. If youre looking for good hair products you have to check out anything by Shea moisture
This is a great... 5
courtneye7d51 from undisclosed
This is a great inexpensive alternative to salon shampoos that help keep color treated hair looking nice and vibrant. It also kept my blonde looking fresh
This is a really nice... 4
marriedtoeric from undisclosed
This is a really nice conditioner. I gave it four stars instead of five because its a pain to clean purple splashes off my shower walls. But it works great and leaves my (colored) blonde hair looking great.
Helped refresh my dull... 5
phoebee from undisclosed
Helped refresh my dull blonde hair in-between visits to the salon as it's been hard during this time to keep hair color so vibrant! Love this low-cost but powerful hair miracle-worker!
Absolutely dislike... 1
shannonc74d8 from undisclosed
Absolutely dislike this product. I dont think it works at all ! Smells terrible. Would not recommend it .
Purple shampoo leaves... 4
michellet9dee from undisclosed
Purple shampoo leaves the hair feeling really tough, so I loved using this conditioner as an added toning product and have it soften my hair at the same time.
Amazing products cant... 5
miriamm5 from undisclosed
Amazing products cant belive i just new about it just now i try them and made my hair much easy to brush
Does not work as well... 1
nikkicafeworld5 from undisclosed
Does not work as well as shimmering lights or even the generic from Sally's beauty supply. If you want to properly tone your hair then buy a toner. It's only works for a few shampoos even if it worked as well as shimmering lights.
This purple... 5
morgannesb2e0 from undisclosed
This purple conditioner is absolutely great I love this more than the silver stuff It really leaves your hair nice and blonde
Love this product!... 4
ghazala from undisclosed
Love this product! Usually I have an issue with purple conditioners that they dont condition my hair well. This one time my hair and softens my hair at the same time. I do leave a little longer then suggested My go to for sure
I really like this... 4
kaylag7 from undisclosed
I really like this product! It definitely takes the brass out of the blonde. One thing is, the smell isn't the greatest but I still like how well the product works!
This conditioner made... 5
ecoy2980 from undisclosed
This conditioner made my hair super silky smooth. I also used it as a detangler and a dime size amount as a leave in conditioner. This conditioner smells SOOOOO extremely good. I also loved the consistency of the conditioner.
