SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Urban Decay Cosmetics Eden Matte Eyeshadow Primer Potion #1
Urban Decay Cosmetics Eden Matte Eyeshadow Primer Potion #1

Tab through the images or use the previous or next buttons to navigate each product image

Urban Decay Cosmetics Eden Matte Eyeshadow Primer Potion

$28.00

Replenish & Save

Color:Nude Matte Eden Matte Eyeshadow Primer Potion Nude Matte
Size:0.33 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Earn points on this purchase.

Details

Benefits

  • This nude, creamy eyelid primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
  • Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • Long-lasting formula prevents eyeshadow and eyeliner from creasing and cracking.

Features

  • Paraben-free
  • Cruelty-free

Item 2286793

How To Use

•For long-lasting wear, smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. •You can also wear alone for a subtle neutral look. •Pro tip: Can also serve as shadows or highlighters!

Ingredients

Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Urban Decay Cosmetics

Eden Matte Eyeshadow Primer Potion

Color:
Nude Matte
$28.00

Step 2

Urban Decay Cosmetics

Naked Eyeshadow Stick

Color:
Peach Bum
$25.00

Step 3

Maybelline

Lash Sensational Sky High Mascara

Color:
Blackest Black
$13.99

Sponsored products

12 items

Q&A

Showing 5 out of 15 Questions
Q
I'm 65 and in the past have bought this but saw the anti-aging primer. I don't typically wear eye shadow, but wear the primer to cover the reddish tint on my lids. Which one do you recommend, this or anti-aging for my eyelids?
Asked by TL
Official Answer By Urban Decay - Brand Engage
Hello! If you're looking to add some color to neutralize your eyelid tone, we suggest going with our Eden Matte Eyeshadow Primer Potion. We hope this helps!Was this answer helpful to you
Q
Can this be worn without eye shadow to prevent oily eyelids?
Asked by YoloRN
Official Answer By Urban Decay - Brand Engage
Hello there! Thank you for asking about Urban Decay Eden Matte Eyeshadow Primer Potion - Nude Matte! Yes, you can wear this eyelid primer on its own. This nude, creamy eye primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look. We hope that you try it out soon.Was this answer helpful to you
Q
There are different versions of Urban Decay Eyeshadow Primer Potion and the descriptions contradict each other even within the same product description. I DON'T want invisible primer. I want OPAQUE MATTE to hide eyelid redness, not transparent, not shimmery.
Asked by Beauty Cook
Official Answer By Urban Decay - Brand Engage
Hello there, thanks for reaching out. We're so sorry for the confusion regarding our Eden Matte Eyeshadow Primer Potion. Based off the information provided, we think you would enjoy our Original Eyeshadow Primer Potion. This is a nude, creamy eye primer. It is our hope you can check it our with great success!Was this answer helpful to you
Q
I have my existing tube Of Eden and it has a light cream color to it which I like. The description on Eden now says that it does not have a light creme color finish. Can you please clarify?
Asked by Elise
Official Answer By Urban Decay - Brand Engage
Hi there! Thank you for contacting Urban Decay. Our Eden Matte Eyeshadow Primer Potion is a nude, creamy eye primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look. We hope this information helps!Was this answer helpful to you
Q
I have this primer and just noticed that it has TALC in the ingredient list. Isn't TALC irritating to the eyes and not a good ingredient in a make up product?
Asked by Princess22
Official Answer By Urban Decay - Brand Engage
Hi there! Thank you for your inquiry. L’Oréal USA, which includes Urban Decay, uses only cosmetic-grade talc in the formulation of our products. Cosmetic-grade talc does not contain asbestos. L’Oréal USA maintains a robust compliance program to ensure that our talc is free from asbestos fibers and we work with our suppliers to confirm the absence of asbestos. L'Oréal is committed to upholding the highest standards of safety for all the products it makes and sells. Our products are in full compliance with the requirements for safety in the more than 130 countries in which our products are sold, as well as with FDA regulations and the European Union Cosmetic Directive. For more information, please visit: https://inside-our-products.loreal.com/ingredients/talc.Was this answer helpful to you

Review Snapshot

by PowerReviews

761 ReviewsWrite a Review
87%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Most Helpful Positive Review
Best Eye Primer For All Types

I have used all of UD's eye primers & given them all a good shot. I used to use the og 4ever- until EDEN. Eden is the best EP I have ever used. I am 40 & have very hooded eyes. This color corrects- a lil goes a long way. I apply using my Sigma 3DHD precision brush & set w/flesh tone shadow or trans ...

Versus
Most Helpful Critical Review
Not For Me...

I"ve used other primers from Urban Decay (the Original and Sin) and loved them so when I picked up Eden the other day I naturally assumed it would be great as well. Nope...I was wrong. The application of this product is so frustrating that I used it twice and threw it away. I can only see the produc...

761 results

It's a winner!

Submitted 4 years ago

By Little D

From Naples Florida

Verified Buyer

I really like this product. Nothing is bad no cons at all

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Distorts Eye Shadow Color

Submitted 4 years ago

By VMG7

From Indiana

I normally use UD's original primer but my eyelids were getting oily in the corners and my shadow was melting off in those areas, so i thought this matte primer might do the trick. Well, it does keep those areas less oily, HOWEVER it completely distorts my eyeshadow color. My daily is a warm brown smokey eye and using this primer makes my warm brown shadows look like they have a grey undertone. I will be bringing this back since it just makes it look terrible.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Provides blank canvas for eye shadow

Submitted 4 years ago

By Over 50 Amy

From Moscow, Idaho

Describe Yourself >50

Verified Buyer

I love how it covers and provides a pale beige base for my shadow. It holds the shadow in place really well. It's a little tricky to blend shadow on top of it because it binds to the shadow, but it's not impossible. I may try setting it with powder before applying shadow. Overall I really like it. It's not greasy like some primers I've tried.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Game changer

Submitted 4 years ago

By Coco

From San Antonio

Verified Buyer

I used concealer as an eye shadow primer and thought my shadow was fine and stayed on but once I used this it made a big difference my shadows pop and stay on all day they make shadows vibrant and true to color you have to try it

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Too drying to my eyelids

Submitted 4 years ago

By dsantlawr

From Frederick, MD

Verified Buyer

Unfortunately, I found this product to dry and irritate my eyelids.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?