Rated 4.28 out of 5 stars
Most Helpful Positive Review Give it a chance!
When I first used this, I wasn't impressed at all, to be honest. It dried down to a matte/semi-matte finish and it left my combination skin feeling dry & tight; it didn't feel lightweight at all. Despite this, I pushed forward & kept using it.
Come to find out, my skin was getting better with extended use! The problems I was having with it had NOTHING to do with the product, but with my actual skin. My skin was dehydrated (not unmoisturized) & overproduced oil in my tzone. Extended use of this product helped regulate that (along with a proper skincare routine). I looked deeper and found the ingredient list rich with hydrating ingredients like snail mucin & a blend of wonderful oils with brightening and soothing properties, compounds that help retain moisture & keep my skin hydrated like niacinamide, and even things to help with my hyperpigmentation issues like hyaluronic acid! I was shocked at how beautiful the formulation of this product is.
We're supposed to be using sunscreen EVERYDAY, no matter how short you're exposed to the sun - even if it's just going to the grocery store! We're also supposed to reapply sunscreen every two hours (depending on our sun exposure), but doing so over makeup can be challenging. This product is perfect for just that! It uses the beautiful ingredients Zinc Oxide and Titanium Dioxide to be a great no-white-cast physical sunscreen!
The product advertises itself as a "full coverage cream" which I found is slightly misleading. If you think you'll get full coverage with, say, just one or two pumps, you're in for a surprise. That being said, this product layers beautifully! You can definitely build up to that full coverage you might be looking for, but will still look very natural.
TLDR: Give this product a chance - not just for a couple applications, but use it regularly so you can really see the wonderful affect it can have on your skin. Definitely buildable coverage, layers beautifully, and is a wonderful sunscreen! Two thumbs up!
Most Helpful Critical Review I really wanted to like this...
After watching rave reviews of this CC cream from some of my favorite YouTubers, I had some extremely high expectations for this product that were sadly not met. I have 40 year old, normal/slight combination skin with occasional dry patches. This cream would cling to my dry patches, oxidize leaving me with an orange hue after a few hours, and separate on top of my slightly oily T-zone. I tried applying this product with and without primer, with a foundation brush, with a beauty blender, with just with my fingers and then I gave up. I passed it on to my 65 year old mother who turned right around and gave it back to me saying that it overly emphasized her wrinkles by settling in them over time, and that it made the rest of her face look like an oil slick. -- My biggest regret is that I used up so much of this cream trying to make it work that I cannot in good conscience return it for a refund.
Reviewed by 15232 customers Love this foundation!
dwills234 from Tempe, AZ
I am a mature woman of color and have dark spots around my eyes (Melasma) which is very hard to conceal. I also have marks around my nose from wearing glasses This foundation went on easily, I did not have to cake it on, a small amount went a long way. To my surprise, it hides about 97% of my trouble spots. This is better than any other expensive products that I have tried and did not work. The IT Cosmetics concealer hid the remaining 3% of coverage. I am over the moon in love with this product!
Great coverage that feels light
Mel from Omaha, NE
I'm over 50 and have dry skin. I wanted something with good coverage that feels light and doesn't look cakey. This is it. I love it. I will definitely buy again.
I will buy this product again. It makes my face feel smooth.
TerriannG from Mobile Al.
I love this product.
Sarita from Los Angeles
Covers so well, feels light on skin, got lots of compliments from friends, loved it:))
Ale from NJ
This product is great. I've had it for a year now, and I'm going to buy another one. It's definitely full coverage without being cakey. I use it every as sunscreen after my moisturizer, and just on its own it makes a huge difference. I've never gotten sunburnt with this on. Only reason why I'm giving it 4 stars is because it is a bit thick and it does make my skin feel a little dry. Overall great :)
Felt like a rock star when I applied this CC cream!!!
Beck the shopper from Roanoke, Va
I use this foundation with the 50 SPF and feel very confident that my skin looks good plus protected from the sun.
Love this formula, worst oxidation though :(
Tiara from Tacoma, WA
Love the way this foundation works with my skin, I have bad combination skin so some spots are really dry and some are a bit oily. This sits perfectly on my skin no matter what! My only issue is wishing there was a true "Fair" shade! Do not buy this foundation if you're considered fair, you will appear bronzed before you know it lol
I cannot live without my it CC cream!
Whit from Ky
I use this product, my teenage daughters use it and my grandmother! We love it! It's lightweight, easy to apply and stays on for most of the day!
Best Foundation for Redness and Dry Patches
Cindee from Los Angeles, CA
I've tried so many high priced foundations hoping they would help me with covering redness from
the rosacea and dry patches I have on my cheeks.
Nothing has worked. Everything would look good at first and then 10 minutes later there would be noticeable patches on my face that were darker than the rest of my face. I searched YouTube and a few people recommended this brand for the same issues I have. I decided to take a chance and bought it. Let me tell you, this foundation has exceeded my expectations! It blends perfectly and gives me an all over color that is even. It hides my redness and doesn't leave any sign of my dry patches. I am SO happy I discovered this foundation. I rarely write reviews but I had to for this because it truly worked a miracle for me.
Love this awesome product
Wela of 4 grandchildren from Garland, TX
I have used the same foundation since high school, upgrading to newer formulas over the years. I am now 52 and needed something with better coverage but still look natural. My daughter told me about this product so I purchased it. So glad I did because I love it! It's the perfect color, coverage and is light & silky and looks so natural.
Needed help with shade as heavily pigmented.
Holly from Sandusky, Ohio
Used foundation brush. Good coverage but heavy.
Too heavy for me
Heidi from Scotsdale
I use Juice Beauty and Peter the lighter feel and coverage
Lyd from Boston, MA
I had been looking for a foundation to buy with plenty of SPF since I use retinol. My mom bought this and I used it for a bridal shower a few weeks back. I was very impressed by how well it stayed while I sweat all day in the heat. I bought my own bottle and wore it for a wedding weekend where we experienced 98 degree weather. Again, this product did not budge! I was outdoors all day for two days on the beach and did not burn at all. The SPF does it's job and the make-up looks amazing.
I was disappointed with this cc cream/foundation
JessicaRN from Naperville, IL
I was so excited to go to Ulta and buy this makeup. The young lady at the store tried to color match the makeup to my skin. The colors were either to light...making me look like I had funeral makeup on or too dark and blotchy looking. When applying, it did not go on smoothly. It was very thick, heavy, and very difficult to blend. It made my face look very blotchy, orange toned, large pores, and bumpy skin. My skin looked like an orange peel. I immediately rubbed this stuff off my face. I was horrified. Bad color options, horrible texture that does not blend smoothly onto skin, very unnatural looking.
No Olive tones, but otherwise great!
Amy from Pennsylvania
Super moisturizing, covers redness, doesn't settle in pores or fine lines. My only gripe is that there isn't any olive tones, so I got medium tan and have to add blue drops to it. Otherwise this is perfect!
I love it is the Best Buy that I get
Denisse from Shelter island
The FPS is the best part
I would buy this product again
Disco from Michigan
I applied with a makeup brush.
I would buy this again
Sam from Conway Arkansas
to dark for light skin
Becca from Oklahoma
What I like about this product is the coverage. It is a medium coverage and it is lightweight but the cons are it is to dark for fair skin and in my opinion the pump puts out too much product so I feel like I'm having to waste 1/2 a pump each time.
Jane from Hubbard TX
I use it daily
I love the product!!
Silvia from Texas
Great CC, but I have very oil skin so maybe the mate version would be better for me, I want to try that next time
i would buy it again
lisa from TX
Very happy with this cc cream
ClareI from Oklahoma
This truly is full coverage and little bit goes a long way! I got this with the Complexion Perfection kit and have been mixing the cc cream with the confidence in cream lotion. I only need a tiny pump of cc cream and a little dot of the lotion to even everything out. I think mixing the two really helps minimize pore appearance and gives an airbrush, flawless look. it doesn't crease or cake into the texture of my skin.
I'm in love! My face looks smooth and flawless. Thank You!
Stephanie from Temecula ca
This product is amazing! I'm 36yrs old and fine lines can make you freak out but with this makeup my face looks smooth and flawless. I'm so happy I purchased it.
My goto foundation.
Gigi from Virginia
After washing and moisturizing my face, I love the coverage this CC cream provides, and it's light, with SPF 50, it's a game changer!