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Verb Brighten and Toning Purple Mask for Blonde Hair
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Summary
Highlights
Verb's nourishing Purple Hair Mask, powered by acai, brightens, hydrates and softens while toning yellow hues. This formula was designed to reduce brassiness in both color-treated and natural blonde, grey and silver hair tones. Great for all hair types.
Benefits
- Neutralizes brassy, yellow hues in blonde, grey & silver hair between salon visits
- Intensely hydrates & softens
- Smoothes frizz
- For all hair types & textures: fine, thick, wavy, curly, kinky and straight and those with blonde, grey & silver hair tones
Key Ingredients
- Pro-vitamin B5 hydrates, smoothes & adds vibrancy to dull strands while providing hair with a natural boost of body
- Sunflower seed extract contains fatty acids that deeply nourish & increase hair manageability while providing natural UV protection to prevent color fading
- Violet pigment cancels out yellow, brassy tones
- Acai extract is high in antioxidants which help protect fragile strands & provide ultimate moisture
Item 2580730
After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.
Stylist Tip: Follow up with a few pumps of Ghost Oil after rinsing to seal in moisture and prep for styling.
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, CI 60730 (Ext. Violet 2), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Straight Hair
- 2Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Purple Power Mask
I know some people may think this is a ridiculous story and/or review but this product was one of my #1 self care items during our current pandemic... hear me out. I am a someone who has been working multiple double shifts, caring for our ill loved ones. Many nights or early mornings when I would ge...
Most Helpful Critical Review
Not a win for me
It has a funky smell even though there is fragrance listed in the ingredients. Also in the ingredients, Isopropyl Alcohol - I don't understand why this would be in a product that is supposed to be moisturizing since alcohol is very drying. I did not see much difference in hydration of my hair after ...
638 results
Works So Well For Me
I have blonde highlights and any time they start looking a little brassy I just pop this on in the shower for 10 minutes and it makes SUCH a difference. Incredible!
Really does the trick, it's amazing!!
I had my virgin, dark brown hair bleached and dyed silver about a month ago. The yellow tone was starting to come thru, and my hair has been super tangled and frizzy after washing. I've used this mask twice now (once per week), and it's made a very noticeable difference after each use. My hair is silky smooth right out of the shower and the silver color is holding strong!! I leave the mask in my hair about 5-10ish mins each time and it's made a world of difference!! Definitely give this a try to give your colored hair some light and life!!
Good option to purple shampoo
I bought this ti try something other than purple shampoo as it can be hard on your hair. I have it used it twice and so far I think it doesn't a decent job at canceling out brassiness. The even better thing about it is that it leaves your hair really soft.
I would buy again!
I used this on dry hair, lathered it in, and let it sit for about 30 minutes. Overall, it took some of my brassy tones out. I rinsed it out, shampooed with purple shampoo, and conditioned. It also left my hair feeling healthy and not dry. It also did not leave purple streaks in my hair, which I was a little worried about.


Didn't tone at all
I have salon bleached hair and usually use a purple shampoo or conditioner in between salon visits to keep the brass down. Decided to try this one and it came out more blue than purple and didn't help at all. Will not but again