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Summary
Highlights
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640240
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Naturally Better Than Sex deluxe with $35 Too Faced purchase (valid thru 8.16.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Drunk Elephant serum deluxe with $50 makeup or skincare purchase (valid thru 8.30.25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
A foundation unlike any other, truly sensational.
I was so happy when I saw the packaging that this beautiful foundation came in because it has something that the makeup industry desperately needs more of, and that is whimsy. The delicate, fun, and pretty packaging made me smile. The foundation bottle itself is high-quality and made of glass, the w...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
893 results
Good product but oxidizes
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I really wanted to love this foundation! The formula is great, and I love the packaging! It's very sturdy and easy to control how much foundation comes out. When you put the foundation on, at first it looks perfect and feels like second skin. Within 30 minutes, the foundation oxidizes too much! It made my skin look almost 2 shades darker than it actually is. It also looked too shiny, even after I set it. Overall, I love the texture of the foundation, but the oxidation makes it impossible for me to wear. I received this item for free through Influenster.
Natural, Skin-Like Finish
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
The Too Faced Born This Way Foundation is a cult favorite for a reason. It strikes a beautiful balance between coverage and natural finish, making it ideal for both everyday wear and more polished looks. 🌟 What I Loved: Natural, Skin-Like Finish: This foundation truly lives up to its name—your skin really looks "born this way." It offers medium to full coverage but blends so seamlessly that it still looks like real skin
My new favorite foundation
Skin Tone Olive
Skin Type Oily
Eye Color Hazel
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I have aways seen people rave about too faced foundation but I could never convince myself to try it at its price. The shade i got was a bit darker than my current shade, so I added a little bit of white foundation pigment and it matched perfectly, the finish is so nice it looks natural and even, no scent noticeably and the coverage was amazing after one layer.
Skin like foundation that actually lasts
Skin Tone Light
Skin Type Oily
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] My skin type: dry to combo | Shade: Vanilla I keep coming back to this beauty a lot because it looks like my skin, just smoother. Even one pump gives me solid medium coverage that evens my skin without going heavy, and it blends in seconds with a sponge or brush. The finish is that perfect natural/satin—not flat, not greasy it really looks great in photos. Dry-skin tip: If you are dry like me a moisturizer or hydrating primer first makes all the difference and stays comfortable all day. I set only the T-zone with a light powder and I'm good for minimum 8-9 hours. Shade range is generous, but I would say it runs a touch warm on me and can deepen half a shade after it sets, so let it dry down before picking your color. Plays nicely with cream bronzer/blush and doesn't break up with sunscreen underneath. Bottom line: If you want everyday-to-event coverage that still looks like skin, this is awesome. Just moisturize first if you're dry and set the T-zone.
Good Matte Coverage
Skin Tone Light
Skin Type Dry
Eye Color Blue
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] The Too Face Born This Way Foundation has really good coverage. It's full coverage and leaves a matte finish. For my skin, it's not perfect because it isn't super moisturizing but otherwise it's a good makeup product!