Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You are earning rewards points on this purchase.
Summary
Highlights
Joico Blonde Life Brightening Conditioner fights off-tones, frizz, and dryness, while delivering the kind of champagne shine that polishes hair to a high gleam without weighing down a single highlighted strand.
Benefits
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Nourishes bleached, double-processed, or high-lifted blonde hair without weight
- Weightless conditioner leaves hair tangle-free and amazingly soft
- *When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes
Key Ingredients
- ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
- MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
- TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
- BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
- NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
Item 2551480
Apply to clean, damp hair. Leave in 2-3 minutes. Rinse.
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Gardenia Taitensis Flower Extract, Bisamino Peg/Ppg-41/3 Aminoethyl Pg-Propyl Dimethicone, Dipropylene Glycol, Cetyl Esters, Arginine Hcl, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Tetrasodium Glutamate Diacetate, Propylene Glycol Dicaprylate/Dicaprate, Peg-4 Laurate, Peg-14m, Styrene/Butadiene Copolymer, Squalane, Phosphatidylcholine, Citric Acid, Ppg-1 Trideceth-6, Isopropyl Alcohol, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
How often tp use?
- Asked by ljmsold
- Official Answer By Joico - Brand EngageHi ljmsold! Thanks for your question. The Blonde Life Brightening Shampoo & Conditioner can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep hair bright, and produces a luscious lather. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How does this brighten exactly? Which ingredient(s) do this? I don't see any pigments. Is there something I'm missing? Or is the claim that this product "detoxifies" and therefore brightens?
- Asked by Cess
- Official Answer By Joico - Brand EngageHi Cess! Thank you for your question. The Blonde Life Brightening Collection does detoxify the environmental buildup, buildup from minerals in water, and buildup for products, which can make blonde hair dull. The Blonde Life Collection helps combat all of that to keep blondes bright and nourished. There is no additional pigment in the Blonde Life Brightening Collection with the exception of the Blonde Life Violet Collection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this product and the companion shampoo Gluter Free?
- Asked by TDamore
- Official Answer By Joico - Brand EngageHi TDamore! Thanks for asking. We do not add gluten containing ingredients to the Blonde Life Brightening Collection, but since they are manufactured in a facility where gluten is present, we would not be able to state it is gluten free, because of possible cross contamination. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
I have naturally gray hair- not color treated. Can i use Blonde Life and would it help highlight the platinum effects that my hair has?
- Asked by 90210
- Official Answer By Joico - Brand EngageHi 90210! Thank you for your question. The Blonde Life Brightening Collection with help neutralize yellow and brighten the hair. The Collection can be used daily and is formulated to lift away dirt and oil, restore hair’s optimal pH level, keep blondes bright, and produces a luscious lather. We think you’ll love it! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Love the products but description is misleading
I love how this made my hair feel. After having my hair lightened it was left feeling dry and brittle as I have really curly and thin hair. It doesn't "brighten" my hair but it has brought my hair back from being dry. It adds a lot moisture to your hair so make sure you only shampoo your scalp and o...
Most Helpful Critical Review
NO NO NO JUST NO
I'm trying to get back to an icy blonde, but some purple shampoos wreck your color (I don't mean turn it purple, I mean make some strands/sections brassy or turn your hair dark gray...) and other purple shampoos dry out your hair -- severely. I read the reviews before I bought this, and I wish I'd l...
38 results
Love this
Verified Buyer
Great product!
Absolutely love this conditioner
I have been platinum blonde for about 3 years now (I am naturally a brunette) and this is the only conditioner I use. I pair it with the Joico Blonde Shampoo. It leaves my bleached hair so soft and tamed. The product has a fragrance that smells very pretty. I recommend this product to all my blonde friends and family because I love it so much!!
Listen to the Good
Just listen to the good reviews! I've been using this product for years and it helped my hair get out of a truly grueling state. Not only did it help my very sad hair but it brings a nice shine to my blonde without making it greasy. When alternated with a true purple shampoo it keeps the brass away.
Never again
It did at least leave my hair feeling soft. But it was so frizzy and tangly, it took me almost 5 minutes to brush through my shoulder length hair! The price is very expensive for what it fails to do. Not a fan of the smell either.
Yes
Verified Buyer
Helps to keep my grey hair soft and healthy.