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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics' Big Mood Mega Volume & Lifting Mascara is a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Benefits
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes' curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head separates & defines lashes
- Smudge & flake-resistant formula
- 100% vegan & cruelty-free
- 97% of users saw bigger and bolder lashes*
- 100% of users saw instant volume*
- 94% of users saw lifted lashes*
- 100% of users saw a lengthening effect*
- *In a consumer perception study after 8 hours
Formulated Without
- Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban & hydroquinone
Apply volumizing mascara starting at the root of the lashes in a zig zag motion working your way up. Apply additional coats to build to desired effect.
Never use if eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not dilute product with any additive or share with others.
Aqua, Copernicia Cerifera Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic/Linoleic/Linolenic Polyglycerides, Oryza Sativa Bran Cera, Vp/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain: Iron Oxides (CI 77499), Black 2 (CI 77266) (Nano).
Questions
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Reviews
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Ratings Distribution
Best Uses
- 1Everyday
- 1Casual
Describe Yourself
- 1Naturally Blonde
Most Helpful Positive Review
Big mood
I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review
Viral Isn't Always Best
This is a generally "meh" mascara. Pigment is top-notch, I will give that. The wand is finicky and not the easiest to work with. The formula doesn't wear super well. Great initial application but after a few hours, like others have said, smudging and flaking happens and it's hard to recover once tha...
3562 results
Made my lashes fall out
Verified Buyer
Reviewed at
It was alright at first, but then it made most of my eyelashes fall out over time. It wasn't noticeable at first, but then when I looked closely at my eyes, I saw how short they were compared to how long and healthy they were a month or two ago. It's also so clumpy and has a terrible wand.
Would not recommend
Verified Buyer
Reviewed at
I've been looking for a mascara and came upon this one for volume and length... Definitely not the experience I was looking for. The wand did separate my lashes however it is super flaky. You cannot touch or even blink because you will look like a raccoon. Do not try to even curl your lashes afterwards because the mascara will stay on the curler. Unfortunately this was a no for me.
BOOM BAM!!!
Verified Buyer
Reviewed at
This product is so good!!!! You put it in and like BOOM BAM! Your lashes stick strait up and look SOO full of volume!!! If I was only aloud one product I would use this one! And I like the mini just because I do a lot of traveling!
Not anything cool
The brush is so big it does nothing. I tried it with a different spooly and nothing helped. Dont recommend
Great Color + Concept but a Little Overwhelming
I loved the true black color of this mascara and its anti-flake formula. What I found to be tricky for me and my fine, shorter lashes was the design of the brush/bristles. The brush is quite large, with the ends being fuller than the middle. The bristles are also quite long. This combination made it difficult for me to apply the mascara without getting it somewhere on my skin. I have kept it with the hopes that I can find a technique that is a little more agreeable, but I have been using the e.l.f. Lash It Loud mascara in the meantime; it seems to work quite a bit better for me.