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Summary
Fresh, elegant, and quietly confident. Be Earnest layers rhubarb and crisp apple with soft florals and grounding woods for a clean, unisex scent that feels serene and beautifully distinctive.
Features
- EWG Verified™ — meets strict standards for health, safety, and transparency
- Leaping Bunny Certified — globally recognized cruelty-free standard
- Vegan — made without animal-derived ingredients
- Created in collaboration with award-winning Master Perfumer Nathalie Feisthauer
Key Notes
- Top: Rhubarb, Apple
- Heart: Floral
- Base: Fir Balsam, Cedarwood, Musk
Item 77007931
Alcohol Denat., Fragrance (Parfum), Water (Aqua). All Fragrance Ingredients: Alcohol Denat., Water (Aqua), Methyl Dihydrojasmonate (24851-98-7), 1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthyl-Ethanone (54464-57-2), Ethylene Brassylate (105-95-3), Triethyl Citrate (77-93-0), Ethyl Linalool (10339-55-6), Phenethyl Alcohol (60-12-8), Gamma Undecalactone (104-67-6), Cyclamen Aldehyde (103-95-7), 2-(2,2,7,7-Tetramethyl-5-Tricyclo[6.2.1.01,6]Undec-5-Enyl)Propan-1-Ol (929625-08-1), Oxacycloheptadec-10-En-2-One (28645-51-4), 8-Alpha,12-Oxido-13,14,15,16-Tetranorlabdane (6790-58-5), Amyris Balsamifera (Sandalwood) Essential Oil (8015-65-4), Citrus Bergamia (8007-75-8), Formaldehyde Cyclopdecyl Ethyl Acetal (58567-11-6) A Safe Fragrance Ingredient With Woody Notes — Not Related To The Preservative Formaldehyde, Juniperus Virginiana (Virginia Red Cedar) Oil (8000-27-9), Pogostemon Cablin (Patchouli) Leaf Extract (84238-39-1), Abies Balsamea (Balsam Canada) Extract (8024-15-5), 2-(1-(3’,3’-Dimethyl-1’-Cyclohexyl)Ethoxy)-2-Methyl Propyl Propanoate (141773-73-1), Methylcyclopentadecenone (82356-51-2), 6-Ethylideneoctahydro-5,8-Methano-2h-Benzo-1-Pyran (93939-86-7), Tinogard Tt (6683-19-8), 2,4-Dimethyl-3-Cyclohexene Carboxaldehyde (68039-49-6), 2-T-Butylcyclohexyl Acetate (88-41-5).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Soft, clean fragrance
This is one of those fragrances that feels really easy to wear but still a little different from the usual fruity florals. The opening is fresh and slightly tart — you get that crisp apple and rhubarb right away, which keeps it from being overly sweet. It feels clean and bright without going into "s...
Most Helpful Critical Review
not my favorite perfume but i like!
Just received this product and it's ok! It's very fresh smelling but also a little reminiscent of my grandmother.
24 results
Cedar and Fir: 100% Unisex
Reviewed at
I get the cedar and fir, but not really the top or middle notes. Fresh. Woody. I actually love it. It reminds me quite a bit of another cologne my oldest son loves and wears, only this one is 100% unisex. I'm very happy to have this in my collection.
I love this perfume!
Reviewed at
This perfume is super special. So fresh, a little sexy and a good match for women like me who don't want something hyper-feminine. I found "be rosy" a little floral for my taste. Be Earnest was perfect for me! Very happy to have found something I can wear that is kind to my own health and to those around me.
New Favorite Perfume
Reviewed at
I decided to buy this perfume because it is EWG approved. With this perfume, I know that I am not impacting my health and the fragrance is also amazing. My spouse is thrilled with my new scent. It is definitely my new favorite fragrance. Thank you Rosy and Earnest!
I love Be Earnest!
Reviewed at
Be Earnest is such a unique scent! I love the rhubarb note opening, it is so fresh!