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Summary
Fresh, elegant, and quietly confident. Be Earnest layers rhubarb and crisp apple with soft florals and grounding woods for a clean, unisex scent that feels serene and beautifully distinctive.
Features
- EWG Verified™ — meets strict standards for health, safety, and transparency
- Leaping Bunny Certified — globally recognized cruelty-free standard
- Vegan — made without animal-derived ingredients
- Created in collaboration with award-winning Master Perfumer Nathalie Feisthauer
Key Notes
- Top: Rhubarb, Apple
- Heart: Floral
- Base: Fir Balsam, Cedarwood, Musk
Item 77007931
Alcohol Denat., Fragrance (Parfum), Water (Aqua). All Fragrance Ingredients: Alcohol Denat., Water (Aqua), Methyl Dihydrojasmonate (24851-98-7), 1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthyl-Ethanone (54464-57-2), Ethylene Brassylate (105-95-3), Triethyl Citrate (77-93-0), Ethyl Linalool (10339-55-6), Phenethyl Alcohol (60-12-8), Gamma Undecalactone (104-67-6), Cyclamen Aldehyde (103-95-7), 2-(2,2,7,7-Tetramethyl-5-Tricyclo[6.2.1.01,6]Undec-5-Enyl)Propan-1-Ol (929625-08-1), Oxacycloheptadec-10-En-2-One (28645-51-4), 8-Alpha,12-Oxido-13,14,15,16-Tetranorlabdane (6790-58-5), Amyris Balsamifera (Sandalwood) Essential Oil (8015-65-4), Citrus Bergamia (8007-75-8), Formaldehyde Cyclopdecyl Ethyl Acetal (58567-11-6) A Safe Fragrance Ingredient With Woody Notes — Not Related To The Preservative Formaldehyde, Juniperus Virginiana (Virginia Red Cedar) Oil (8000-27-9), Pogostemon Cablin (Patchouli) Leaf Extract (84238-39-1), Abies Balsamea (Balsam Canada) Extract (8024-15-5), 2-(1-(3’,3’-Dimethyl-1’-Cyclohexyl)Ethoxy)-2-Methyl Propyl Propanoate (141773-73-1), Methylcyclopentadecenone (82356-51-2), 6-Ethylideneoctahydro-5,8-Methano-2h-Benzo-1-Pyran (93939-86-7), Tinogard Tt (6683-19-8), 2,4-Dimethyl-3-Cyclohexene Carboxaldehyde (68039-49-6), 2-T-Butylcyclohexyl Acetate (88-41-5).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Soft, clean fragrance
This is one of those fragrances that feels really easy to wear but still a little different from the usual fruity florals. The opening is fresh and slightly tart — you get that crisp apple and rhubarb right away, which keeps it from being overly sweet. It feels clean and bright without going into "s...
Most Helpful Critical Review
not my favorite perfume but i like!
Just received this product and it's ok! It's very fresh smelling but also a little reminiscent of my grandmother.
24 results
Best healthy fragrance on market
Reviewed at

Be Earnest is a warm unique perfume, it didn't cause any allergic reactions, I am very pleased with this perfume and plan on buying Be Rosy.
Love it, unique perfume
Reviewed at

This is my first time buying Rosy & Earnest, I bought the Be Earnest, and definitely plan to buy the other one Be Rosy. Absolutely no allergies nor after effects, just pure bliss spraying it on. Having said that, the strength doesn't last hours and hours on end, however I still smell it after half a day at least (I put it on this morning), in any case I don't want it to be a STRONG smell. If that's your cup of tea then look elsewhere, however for me who is looking for a quality yet complex healthy perfume, this is perfect! 😍🥰
Fresh & refreshing scent!
Reviewed at

I love the scent & clean ingredients! The EWG certification sealed the deal.
Smells amazing!
Reviewed at

I bought the sample perfume set containing Be Rosy and Be Earnest. I really loved Be Earnest and I ended up buying the full sized bottle. Because the perfume is EWG certified, I plan on purchasing again!
Very Good Scent
Reviewed at

Perfume smells very good and with natural ingredients only