Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Summary
Fresh, elegant, and quietly confident. Be Earnest layers rhubarb and crisp apple with soft florals and grounding woods for a clean, unisex scent that feels serene and beautifully distinctive.
Features
- EWG Verified™ — meets strict standards for health, safety, and transparency
- Leaping Bunny Certified — globally recognized cruelty-free standard
- Vegan — made without animal-derived ingredients
- Created in collaboration with award-winning Master Perfumer Nathalie Feisthauer
Key Notes
- Top: Rhubarb, Apple
- Heart: Floral
- Base: Fir Balsam, Cedarwood, Musk
Item 77007931
Alcohol Denat., Fragrance (Parfum), Water (Aqua). All Fragrance Ingredients: Alcohol Denat., Water (Aqua), Methyl Dihydrojasmonate (24851-98-7), 1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthyl-Ethanone (54464-57-2), Ethylene Brassylate (105-95-3), Triethyl Citrate (77-93-0), Ethyl Linalool (10339-55-6), Phenethyl Alcohol (60-12-8), Gamma Undecalactone (104-67-6), Cyclamen Aldehyde (103-95-7), 2-(2,2,7,7-Tetramethyl-5-Tricyclo[6.2.1.01,6]Undec-5-Enyl)Propan-1-Ol (929625-08-1), Oxacycloheptadec-10-En-2-One (28645-51-4), 8-Alpha,12-Oxido-13,14,15,16-Tetranorlabdane (6790-58-5), Amyris Balsamifera (Sandalwood) Essential Oil (8015-65-4), Citrus Bergamia (8007-75-8), Formaldehyde Cyclopdecyl Ethyl Acetal (58567-11-6) A Safe Fragrance Ingredient With Woody Notes — Not Related To The Preservative Formaldehyde, Juniperus Virginiana (Virginia Red Cedar) Oil (8000-27-9), Pogostemon Cablin (Patchouli) Leaf Extract (84238-39-1), Abies Balsamea (Balsam Canada) Extract (8024-15-5), 2-(1-(3’,3’-Dimethyl-1’-Cyclohexyl)Ethoxy)-2-Methyl Propyl Propanoate (141773-73-1), Methylcyclopentadecenone (82356-51-2), 6-Ethylideneoctahydro-5,8-Methano-2h-Benzo-1-Pyran (93939-86-7), Tinogard Tt (6683-19-8), 2,4-Dimethyl-3-Cyclohexene Carboxaldehyde (68039-49-6), 2-T-Butylcyclohexyl Acetate (88-41-5).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sol de Janeiro
Cheirosa 62 Bum Bum Hair & Body Perfume Mist
Dolce&Gabbana
My Devotion Eau de Parfum Intense
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Prada
Paradoxe Sweet Chemistry Eau de Parfum
Dolce&Gabbana
My Devotion Eau de Parfum Intense
Valentino
Donna Born in Roma Eau de Parfum with Bourbon Vanilla & Jasmine
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
OCTAVIA MORGAN LOS ANGELES
LEGENDARY Eau de Parfum
OCTAVIA MORGAN LOS ANGELES
DARK ROSE Eau de Parfum
OCTAVIA MORGAN LOS ANGELES
L'AFFAIRE Eau de Parfum
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Soft, clean fragrance
This is one of those fragrances that feels really easy to wear but still a little different from the usual fruity florals. The opening is fresh and slightly tart — you get that crisp apple and rhubarb right away, which keeps it from being overly sweet. It feels clean and bright without going into "s...
Most Helpful Critical Review
not my favorite perfume but i like!
Just received this product and it's ok! It's very fresh smelling but also a little reminiscent of my grandmother.
24 results
The fragrance feels truly special
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This scent feels really personal to me. It's not like anything I've worn before, soft, a little unexpected, and it just sits so naturally on the skin. I keep catching it throughout the day and it honestly makes me smile.
'%3e%3cg transform='translate(168.000000%2c 85.000000)'%3e%3cpath d='M8%2c14.5 L14%2c10 L8%2c5.5 L8%2c14.5 L8%2c14.5 Z M10%2c0 C4.5%2c0 0%2c4.5 0%2c10 C0%2c15.5 4.5%2c20 10%2c20 C15.5%2c20 20%2c15.5 20%2c10 C20%2c4.5 15.5%2c0 10%2c0 L10%2c0 Z M10%2c18 C5.6%2c18 2%2c14.4 2%2c10 C2%2c5.6 5.6%2c2 10%2c2 C14.4%2c2 18%2c5.6 18%2c10 C18%2c14.4 14.4%2c18 10%2c18 L10%2c18 Z' /%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Wish it would last longer
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I recently tried Rosy & Earnest Be Earnest Eau de Parfum, and I have mixed feelings—but mostly positive. First off, I love the atomizer sprayer—it gives such a nice, even mist and feels high quality. It also came with a personalized letter from the owner/creator of the perfume, which was a really thoughtful touch and made it feel special. The scent itself is beautiful. It's soft, floral, and very clean-smelling—perfect if you like something light and fresh rather than heavy or overpowering. My only downside is the longevity. I find myself having to spray quite a bit to really smell it, and after a while, I don't notice it on myself anymore unless I reapply. I'm not sure if that means others can still smell it or if it just fades quickly. Overall, it's a lovely, clean everyday fragrance—I just wish it lasted longer!
Soft, clean fragrance
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This is one of those fragrances that feels really easy to wear but still a little different from the usual fruity florals. The opening is fresh and slightly tart — you get that crisp apple and rhubarb right away, which keeps it from being overly sweet. It feels clean and bright without going into "shampoo-y" territory. As it settles, the rose comes through, but it's not heavy or powdery. It's more of a fresh, modern rose with a bit of a green edge, which makes it feel lighter and more wearable for everyday. It doesn't lean too traditionally feminine either — it's soft, but balanced. The dry down is simple and clean with a light musk and a bit of woodiness. It sits pretty close to the skin, so this isn't a super strong or long-lasting perfume, but it works well if you prefer something subtle that won't overwhelm. Overall, it's a really nice everyday scent — especially for spring and summer. It feels polished, fresh, and put-together without trying too hard. If you like soft, clean fragrances with a hint of fruit and rose, this is a safe blind buy. If you're looking for something bold or long-lasting, you might want something stronger.
Fresh New Scent
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I really liked this scent! It's very fresh and unique without being overbearing. It has a natural feel, perfect for the warmer months ahead. I would say it is warm with a light fruit scent and an undertone of musk. However the scent didn't seem to last very long on me.
not my favorite perfume but i like!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Just received this product and it's ok! It's very fresh smelling but also a little reminiscent of my grandmother.