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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil
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Summary
Highlights
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil is waterline safe, so it’s perfect for the waterline and tightlining. This ultra-creamy, no-tug formula is waterproof and smudge-resistant, ensuring vibrant color that brightens and defines eyes and lasts up to 24 hours.
Features
- Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
- Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging
- Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake
- Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks
- Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities
- Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day
- Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood
Benefits
- Waterline Safe (can be used for lining waterline + tightlining)
- Ultra-creamy, no-tug application
- Waterproof
- Smudge-resistant
- Long-lasting up to 24 hours
- Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
- Applies easily, smoothly, evenly
- Product does not tug, pull, or skip during application
- Color is vibrant, bold, and intense
- Paraben-free
Shades
- Beige Flag: Cool Beige, Matte Finish
- Caffeinated: Cool Light Brown, Matte Finish
- Cool Coyote: Cool Charcoal, Matte Finish
- Faux Doe: Shimmery Light Beige
- Hemp Milk: Matte White
- Legend: Matte Black
- Tootsie: Cool Medium Brown, Matte Finish
Item 2632776
Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.
Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.
Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.
Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.
Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.
Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.
Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.
Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.
By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.
LOOKS TO TRY:
How to Tightline:
Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.
How to Brighten Eyes:
Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.
Classic Defined Eye:
Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.
Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, CI 77891 / Titanium Dioxide, Synthetic Fluorphlogopite, Polybutene, Ethylene/Propylene Copolymer, CI 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Silica, Disteardimonium Hectorite, Tin Oxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate (F.I.L. N70050806/1).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 251 Questions
- Q
Can you sharpen it?
- Asked by Keira
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener! It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you
- Q
Best color for green eyes with gold flecks
- Asked by DZ
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Eyeliner Pencil. We are happy to hear you are exploring our shades. We recommend going to our Product Page and viewing our shade swatches to find your perfect match!Was this answer helpful to you
- Q
Do you sell this 24/7 eyeliner in the color desperation?
- Asked by Gayle
- Official Answer By Urban Decay - Brand EngageHi there! We appreciate you reaching out regarding our 24/7 Glide-On Waterproof Eye Pencil. Shade "Desperation" has been discontinued. We think you would love our shade "Smoke" although this is a darker shade, it is similar to shade "Desperation" as it offers a cool-toned and matte finish. We hope you give this shade a try!Was this answer helpful to you
- Q
Is the color "Roxy" safe to use on the waterline?
- Asked by Shirlgirl
- Official Answer By Urban Decay - Brand EngageHello! Thank you for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. We recommend reviewing the ingredient list to ensure the product is suitable for you. If you are looking for a pencil specifically for the waterline, check out our 24/7 Waterproof Waterline Eyeliner Pencil. We hope this helps!Was this answer helpful to you
- Q
What pencil sharpener works for the water proof eye pencil
- Asked by Lisa
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener. It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5770Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2942Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Brand Buyer
- 6Queen
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10266 results
Smudges and runs on oily skin
I bought the color corrupt and it doesnt last ob my eyes for a 10hr shift without smudging, and transferring to upper lid. I even used eye shadow primer which usually helps with my eyelines since i have really oil skin. I can't believe this is advertised as smudge proof ahahah. Two stars for the beautiful color and smooth glide on application :)
No runs, no smudge
Glides on smooth and stays on all day. Great buy!
good for contacts!
i bought this specifically because i kept having problems with my eyeliner smudging onto my contacts and making it hard to see. it is a little pricey, but it hasn't caused me any issues at all with my contacts so it's a win overall!! it is also a little hard to sharpen, because the liner is so soft (i haven't put it in the freezer yet) and the wood also tends to break. i do wish it was a twist up for that reason. but i do my eyeliner everyday and it has lasted me a long time, i bought this in april and i think there's still enough to do maybe half another month with it. i also probably wouldn't really call it waterproof but it lasts all day so it works for me.
Color Vice: Beware of the cochineal insect
I love this brand of eye pencil. The problem with this one is the color. As you see in the "may contain" section of ingredients, it list "Carmine". Carmine is a color that is derived from the cochineal insect. Many people are highly allergic to this insect, myself included. Within 10 minutes of putting this on, my eyes began to water, turn red, and start producing mucus. I thought that since it was only listed as "may contain" I would be safe wearing it, but no such luck. Even though I immediately removed it, my eyes still seem to imitate symptoms of "pink-eye" for 24-hours. So if you ever use a red or purple eye make-up and think that you caught conjunctivitis, assure your boss you are safe to come to work. Then start looking for Carmine as a listed ingerdient before you put on purple eye make-up again (unless you are looking for a reason to get out work that is…)
A fav
Love these pencils and they have become a staple in my cosmetic bag for years ...i do think they may have changed the formula though as they seem to separate from the wood/pencil area and break easier than I remember. For the price I may need to research others, but in the meantime I'll grab these, especially when they are on sale at Ulta !