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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

$23.00

Replenish & Save

    • Beige Flag 24/7 Waterproof Waterline Eyeliner Pencil
    • Caffeinated 24/7 Waterproof Waterline Eyeliner Pencil
    • Cool Coyote 24/7 Waterproof Waterline Eyeliner Pencil
    • Faux Doe 24/7 Waterproof Waterline Eyeliner Pencil
    • Hemp Milk 24/7 Waterproof Waterline Eyeliner Pencil
    • Legend 24/7 Waterproof Waterline Eyeliner Pencil
    • Tootsie 24/7 Waterproof Waterline Eyeliner Pencil
    Size:0.04 oz

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    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    Item 2632776

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, CI 77891 / Titanium Dioxide, Synthetic Fluorphlogopite, Polybutene, Ethylene/Propylene Copolymer, CI 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Silica, Disteardimonium Hectorite, Tin Oxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate (F.I.L. N70050806/1).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Q&A

    Showing 5 out of 251 Questions
    Q
    Can you sharpen it?
    Asked by Keira
    Official Answer By Urban Decay - Brand Engage
    Hey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener! It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you
    Q
    Best color for green eyes with gold flecks
    Asked by DZ
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Eyeliner Pencil. We are happy to hear you are exploring our shades. We recommend going to our Product Page and viewing our shade swatches to find your perfect match!Was this answer helpful to you
    Q
    Do you sell this 24/7 eyeliner in the color desperation?
    Asked by Gayle
    Official Answer By Urban Decay - Brand Engage
    Hi there! We appreciate you reaching out regarding our 24/7 Glide-On Waterproof Eye Pencil. Shade "Desperation" has been discontinued. We think you would love our shade "Smoke" although this is a darker shade, it is similar to shade "Desperation" as it offers a cool-toned and matte finish. We hope you give this shade a try!Was this answer helpful to you
    Q
    Is the color "Roxy" safe to use on the waterline?
    Asked by Shirlgirl
    Official Answer By Urban Decay - Brand Engage
    Hello! Thank you for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. We recommend reviewing the ingredient list to ensure the product is suitable for you. If you are looking for a pencil specifically for the waterline, check out our 24/7 Waterproof Waterline Eyeliner Pencil. We hope this helps!Was this answer helpful to you
    Q
    What pencil sharpener works for the water proof eye pencil
    Asked by Lisa
    Official Answer By Urban Decay - Brand Engage
    Hey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener. It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    19145 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    6040Glides On Smoothly
    5846Easy To Apply
    5191Long-Lasting
    4374Bold Color
    4167Doesn't Run
    Cons
    957Smudges or Runs
    806Fades Throughout Day
    523Difficult to Remove
    239Difficult To Apply
    101None
    My Beauty Routine Takes
    430 Minutes
    11+ Hour
    110 Minutes
    Best Uses
    5770Everyday
    3763Going Out
    2782Thicker Line
    2580Smoky Look
    1816Thin Defined Line
    Describe Yourself
    2942Classic Style
    2677Natural Style
    1193Trendy Style
    6Brand Buyer
    6Queen
    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    10266 results

    Smudges and runs on oily skin

    Submitted 2 days ago

    By Yu

    From Portland Oregon

    I bought the color corrupt and it doesnt last ob my eyes for a 10hr shift without smudging, and transferring to upper lid. I even used eye shadow primer which usually helps with my eyelines since i have really oil skin. I can't believe this is advertised as smudge proof ahahah. Two stars for the beautiful color and smooth glide on application :)

    Was this review helpful to you?
    No runs, no smudge

    Submitted 3 days ago

    By Christina

    From Fort Worth Texas

    Glides on smooth and stays on all day. Great buy!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    good for contacts!

    Submitted 3 days ago

    By Tiffany

    From Rochester, NY

    i bought this specifically because i kept having problems with my eyeliner smudging onto my contacts and making it hard to see. it is a little pricey, but it hasn't caused me any issues at all with my contacts so it's a win overall!! it is also a little hard to sharpen, because the liner is so soft (i haven't put it in the freezer yet) and the wood also tends to break. i do wish it was a twist up for that reason. but i do my eyeliner everyday and it has lasted me a long time, i bought this in april and i think there's still enough to do maybe half another month with it. i also probably wouldn't really call it waterproof but it lasts all day so it works for me.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Color Vice: Beware of the cochineal insect

    Submitted 3 days ago

    By Findjenna

    From Mississippi

    I love this brand of eye pencil. The problem with this one is the color. As you see in the "may contain" section of ingredients, it list "Carmine". Carmine is a color that is derived from the cochineal insect. Many people are highly allergic to this insect, myself included. Within 10 minutes of putting this on, my eyes began to water, turn red, and start producing mucus. I thought that since it was only listed as "may contain" I would be safe wearing it, but no such luck. Even though I immediately removed it, my eyes still seem to imitate symptoms of "pink-eye" for 24-hours. So if you ever use a red or purple eye make-up and think that you caught conjunctivitis, assure your boss you are safe to come to work. Then start looking for Carmine as a listed ingerdient before you put on purple eye make-up again (unless you are looking for a reason to get out work that is…)

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    A fav

    Submitted 4 days ago

    By Dianne

    From Massachusetts

    Love these pencils and they have become a staple in my cosmetic bag for years ...i do think they may have changed the formula though as they seem to separate from the wood/pencil area and break easier than I remember. For the price I may need to research others, but in the meantime I'll grab these, especially when they are on sale at Ulta !

    Was this review helpful to you?