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Summary
This bestselling cream eyeshadow and liner stick delivers effortless, eye-defining color that glides on smoothly and stays put for 13+ hours. Super-creamy, highly pigmented formula that blends seamlessly in seconds. Waterproof, smudge-proof, and crease-proof for all-day, lifeproof wear.
Benefits
- HIGH-PIGMENT, EFFORTLESS COLOR: Swipe on rich, buildable color in matte and shimmer finishes that blend seamlessly with just your fingertips or a brush. From a soft wash of color to a more defined look, these versatile shades are designed for effortless everyday wear.
- CREAMY, LONG-WEAR FORMULA: The silky cream formula glides on effortlessly, then sets to a soft, natural finish that stays put for 13+ hours of comfortable wear.
- CREASE-PROOF & WATERPROOF: Designed to keep up with your day, this smudge-proof, crease-proof, waterproof formula locks in color for long-lasting, fade-resistant wear.
- 2-IN-1 EYESHADOW & LINER: More than an eyeshadow stick. The built-in sharpener transforms the tip into a precision liner for endless eye looks—from effortless washes of color to defined detail.
- LASH & LID-LOVING INGREDIENTS: Infused with Jojoba Oil and other nourishing natural oils to help hydrate, smooth, and soften the delicate skin around the eyes.
- MESS-FREE & TRAVEL-FRIENDLY: Ditch the bulky palette. These sleek, durable eyeshadow sticks feature the shades you actually use—perfect for makeup bags, carry-ons, and touch-ups on the go, with no breakage or messy fallout.
- VEGAN, CRUELTY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE
Key Ingredients
- Jojoba & other natural oils: Keeps lids soft while locking in that look for the long haul.
Item 77002335
Swipe directly onto your eyelid, then blend with a finger depending on how pigmented or subtle you want your shade. One end also contains a sharpener, so you can easily turn your shadow stick into a precision liner to complete your look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Synthetic Fluorphlogopite, Tin Oxide, Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499)
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
HolyGrail
I rarely write reviews, but this stuff is so good that I wanted to share my experience! I need makeup that's QUICK, EASY and LASTS. I'm a nurse who works 12 hour shifts that I have to wake up for at 4:45am. I Don't have a whole lot of AM time to get ready, but this literally takes a total of ~1 minu...
Most Helpful Critical Review
pass
I have bought many different eyeshadow sticks. My favorite is It Cosmetics but I have tried Bobbi Brown, Laura Mercier, ELF, and a couple more random ones. I thought I would try this brand because it was just a little bit cheaper than my favorite. First, I saw reviews saying how tiny the Alleyoop st...
1480 results
Just ok.
Reviewed at

More glittery than shimmery but I'll still wear it.
Hard to Blend
Reviewed at

I thought I was doing something wrong because I could not get these to blend very well. They go on really dry and thick, and not smoothly. And no matter what brush or tool I use or how quickly I try to blend after applying it to a smaller area, I just can't achieve the smooth barely there look in the images. Then watching the influencer videos on the product page for tips, I noticed that in most of the videos, they're already wearing eye makeup, and not really putting it on live, and the ones that do put it on live end up looking how I look with this product on (until they edit the video to come back suddenly looking amazing...ha!).
Wonderful product
Reviewed at

So impressed with how easy it is to apply it! And it's the only shadow that doesn't smudge. got it in 3 different colors now.
Beautiful color and great formula!
Reviewed at

I absolutely LOVE this eyeshadow stick! It's so easy to use, it just glides right on. The formula is perfect, it's creamy and goes on like butter and is easily blendable. The color is stunning, I got a beautiful, shimmery golden olive color that makes my eyes pop and it lasts all day. It can be used on people with sensitive eyes and has clean ingredients. I Can't wait to get more shades!I received this product for free in exchange for my honest review.
Good color pay off, easy to apply
Reviewed at

I love the color, it's easy to apply and I find it easier to travel with or stow in my purse!