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Summary
This bestselling cream eyeshadow and liner stick delivers effortless, eye-defining color that glides on smoothly and stays put for 13+ hours. Super-creamy, highly pigmented formula that blends seamlessly in seconds. Waterproof, smudge-proof, and crease-proof for all-day, lifeproof wear.
Benefits
- HIGH-PIGMENT, EFFORTLESS COLOR: Swipe on rich, buildable color in matte and shimmer finishes that blend seamlessly with just your fingertips or a brush. From a soft wash of color to a more defined look, these versatile shades are designed for effortless everyday wear.
- CREAMY, LONG-WEAR FORMULA: The silky cream formula glides on effortlessly, then sets to a soft, natural finish that stays put for 13+ hours of comfortable wear.
- CREASE-PROOF & WATERPROOF: Designed to keep up with your day, this smudge-proof, crease-proof, waterproof formula locks in color for long-lasting, fade-resistant wear.
- 2-IN-1 EYESHADOW & LINER: More than an eyeshadow stick. The built-in sharpener transforms the tip into a precision liner for endless eye looks—from effortless washes of color to defined detail.
- LASH & LID-LOVING INGREDIENTS: Infused with Jojoba Oil and other nourishing natural oils to help hydrate, smooth, and soften the delicate skin around the eyes.
- MESS-FREE & TRAVEL-FRIENDLY: Ditch the bulky palette. These sleek, durable eyeshadow sticks feature the shades you actually use—perfect for makeup bags, carry-ons, and touch-ups on the go, with no breakage or messy fallout.
- VEGAN, CRUELTY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE
Key Ingredients
- Jojoba & other natural oils: Keeps lids soft while locking in that look for the long haul.
Item 77002324
Swipe directly onto your eyelid, then blend with a finger depending on how pigmented or subtle you want your shade. One end also contains a sharpener, so you can easily turn your shadow stick into a precision liner to complete your look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate. Mica (Cl 77019), Titanium Dioxide (Cl 77891), Iron Oxides (Cl 77491, 77492, 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
HolyGrail
I rarely write reviews, but this stuff is so good that I wanted to share my experience! I need makeup that's QUICK, EASY and LASTS. I'm a nurse who works 12 hour shifts that I have to wake up for at 4:45am. I Don't have a whole lot of AM time to get ready, but this literally takes a total of ~1 minu...
Most Helpful Critical Review
pass
I have bought many different eyeshadow sticks. My favorite is It Cosmetics but I have tried Bobbi Brown, Laura Mercier, ELF, and a couple more random ones. I thought I would try this brand because it was just a little bit cheaper than my favorite. First, I saw reviews saying how tiny the Alleyoop st...
1480 results
So bummed out!
Reviewed at
I was so excited to finally buy one of these as I've been on the hunt for a great gold shadow. I'm so bummed that the product just isn't good. It doesn't last at all. I've given it a chance, and tried combos of things to help make it last, but nothing works. It just all got caught in the crease of my eyelids and dissolved almost (and that was within a couple hours). Two stars are for how good it looks right when you apply it. Because it is a great gold!
Long lasting yes
Reviewed at
So yes these are long lasting and I love the shape but I think they are much harder to blend than the original and are also patchy bc they are drier. Very pigmented and will work for someone with oily eyelids. If you're dry like me to get them to blend I use an aquaphor stick gently dabbed on the lid prior and seems to help
My new favorite!
Reviewed at
This shadow stick is so easy to use. All you have to do is swipe and go. I love everything about it. The color is beautiful. It's so creamy and smooth. It feels like you're wearing nothing on your lids.
Love it!!
Reviewed at
Exceptionally creamy! So easy to apply and the color is well pigmented!!! Definitely my new go to product!
Holy grail for middle aged eyes
Reviewed at
These go on creamy, blend easily, and stay put all day long. They work fantastic as an eye liner too. I cannot seem to wear eyeliner pencils anymore due to all my eye wrinkles. I have tried them all and I just can't get them to work right or smudge correctly. These go on great when you use the edge of them. I just a lighter color under my eyes and a darker color on top and they stay put all day long. I am shocked how well these work. They don't amplify all my creases and I don't have to worry about fall out all over my face.