Soft-focus effect does not oxidize or flashback in photography
Formulated without gluten, parabens, alcohol, oil, mineral oil or talc
Cruelty-free and vegan
Non-silicone based primers are recommended. For a flawless complexion, prep the skin for a smooth canvas prior to application.
Pro tip: make sure the skin is exfoliated and hydrated prior to makeup application. This helps ensure the best wear and performance out of your products.
Normal Skin: Make sure the skin is properly hydrated prior to application. You can use your daily skincare and/or primer prior to application.
Dry Skin: Make sure the skin is properly hydrated prior to application. You can use your daily skincare to prep. You can also use a hydrating primer.
Oily Skin: Make sure the skin is properly hydrated prior to application. You can use your daily skincare to prep. You can also use a mattifying primer.
Combination Skin: Make sure the skin is properly hydrated prior to application. You can use your daily skincare to prep. You can also use a mattifying primer in key areas you get the most shine.
If you prefer a more radiant finish, you can set the complexion with Dewy Set Setting Spray.
If you prefer a more matte finish, you can set with Loose Setting Powder. For a natural matte finish, dust all over the face using a powder brush. For an ultra-matte finish that locks in shine, press into the skin using a powder brush or sponge. Focus on key areas like the T-Zone and/or where you get shiny throughout the day.
Pro Tip: After applying Loose Setting Powder, spritz with Dewy Set Setting Spray for a skin-like finish. You can also use this to refresh throughout the day.
For natural-looking, medium coverage use one pump. With a makeup brush or sponge, apply directly to areas where you would like the most coverage, such as the center of the face, forehead, nose and chin. Blend outward toward perimeter of face and neck/chest area. For fuller coverage, use additional pumps as desired. Complete your luminous look with blush, bronzer and glow. To sculpt the features and bring out the high points of the face, pair with Contour Powder Kit. For a more illuminated, luminous look, pair with Liquid Glow.
Select Your Shade:
First, choose from the shade category (Fair, Light, Medium, Tan, Deep) that best suits you.
Then, select shade in that category that most closely matches your skin tone.
To help you choose, select the shade that matches your undertone (C = Cool, W = Warm, N = Neutral).
The color of the veins on the inner wrist can help determine undertone.
When covering hyperpigmentation, avoid matching foundation to any areas of discoloration.
For deeper complexions, select a shade that matches closest to the body.