Rated 4.67 out of 5 stars
Most Helpful Positive Review A Dream Brush
I have a ton of brushes and tried all sorts of brands--MAC, Morphe, Zoeva, Real Techniques, Elf, Essence of Beauty, Makeup Geek etc. Each brand has its forte but I had yet to find a powder brush I loved. Before picking up this beauty I was using a MAC 150 powder brush that shed like a beast.
I have adored this brush for the last year and am back to buy another one because I can't live without it while it is drying from its regular washings.
There is something so decadent about using this brush to apply your finishing powder. I feel like a glamorous film star every time I use it. It is the PERFECT powder brush--soft and plush yet not too dense. Until I am in the mood to be totally frivolous and drop some coinage on a hakuhodo powder brush, I will stick to IT for Ulta. For the price of one hakuhodo, I can have 2 of these with money left over!
Most Helpful Critical Review Brush OK, Employee Gross.
When I received this brush the cap was broken off the brush protector. I think the plastic protector is an important part of buying such an expensive brush, so I returned it to the store and exchanged it for a new one. I asked the cashier about how to stop the bristles from falling out and she opened my brush and proceeded to wipe it back and forth in her dirty hands!!!! She's telling me that this will loosen any stray hairs, but all I can think of is how I'm have to going to soak it in Purelle when I get home. She must have wiped it 20 times. I'm so grossed out. She handles money all day, what's dirtier than that?!? I'm beyond disgusted, I had to come on here and make a comment. The brush itself seems to be fine, but I don't think it does a better job than my Real Techniques. I'll keep this one, but I won't buy more.
Reviewed by 103 customers Great for getting an all over bronze
Jordy from Fresno, CA
It's tapered so it's great for an all over bronzing. I use it often. Has held up pretty well through I few washes as well.
Bonnie from Albuquerque, NM
This brush feels elegant on my face and leaves a nice finished look. The design of it is classy. Feels good in my hands. It comes with a plastic case that helps keep its shape and does not get messed up by my other containers.
Deeswyt from North Georgia
I love this brush. It is silky soft. Powder glides on your face. Really a great investment.
Deeswyt from North Georgia
I splurged and bought two IT cosmetic brushes and I have to say that I am delighted with these brushes. So soft. The powder glides across my face. And the best part is the brilliant case making the brush easily accessible. Place in your purse and don't worry about it getting dirty.
it's just a normal powder brush
Samantha from Denton,Maryland
I don't really understand all the hype about it but it works like any other powder brush. I got it on sale which Iam happy I didn't pay full price for it. Hopefully the more I use it the more I will like it.
Angies mama from Vacaville
I either use this for bronzer or blush either way I really do like it very nice quality too
Terry from Tampa
The It for Ulta brushes are very nice and I do own a few of them. This one I'm a bit on the fence about. When I ordered it I thought it would be the smaller version of the #211 but the shape is a bit different. The brush is very full but it has more of a tapered shape that I don't find works well for applying my powder.
Love this brush!
doodles from NJ
I have a smaller face and was unhappy with my super large powder brush from Jacklyn hill (it's nice but too big for my face). I decided to try this during the 21 days of beauty sale and I am so glad that I did. it's perfect for powder application and is the perfect size I had in mind. This is the 2nd It cosmetics brush I own and love them both. cannot wait to add more to my collection.
Not for me
Jennifer from Flagstaff, AZ
Seems like all their brushes are the same. Too soft for my liking.
Holy Grail Brush
bookworm216 from new york, ny
I love this brush. I use it to set my makeup and to apply bronzer. I can't wait to buy a second one. I love the dome top and flat sides. it's just perfect.
I really like this brush
The Rose from Elkridge, Maryland
It feels very silky and gentle on my face.
Q from And Roanoke Virginia
Q from And Roanoke Virginia
Q from And Roanoke Virginia
Love this brand
Pdxagogo from Portland, or
These brushes never disappoint. Got this on a discount and love it! Do wish the handle was shorter though.
Sarah from St. Louis
Love it! Great for blending. Soft.
Jada from Jonesboro, AR
I managed to get this 50% off and I love it. Great brush.
Wow! THE BEST powder brush I own, hands down
MalibuBarbieQ from Atl
I picked this brush up (actually 2 of them) during the 21 Days of Beauty. After reading the stellar reviews, I figured if I hated it, I'd just return the unused one but I didn't want to miss out on getting 2 of them if it turned out as great as others said it was. Boy, I'm a glad I did!!! I owe literally hundreds of brushes from ones I've purchased to ones I've gotten in my many sub boxes and at all price points. This is BY FAR the BEST face brush I own. I've used it every single day since I got it. It is uber soft yet dense enough to pick up enough powder with just a sweep across the pan. I like that it's round like a ball and then tapers at the ends to place product exactly where I want it. Then it makes everything blend out with zero work due to the size and softness of the brush. I use it mostly for bronzer but also for face powder or a diffused blush look. Every time I use it I feel like I'm being pampered. It's a brush that actually makes you feel good just using it. It feels so luxurious. It holds up well to washing. So happy I bought the backup for 50% off when I did but tbh I would w/o hesitation pay full price for this brush knowing what I know now. I'm finding IT brushes to be very good quality, so super soft feeling and hold up so well that I will def be buying each they offer during the 21 Days of Beauty to try out as many as I can & grow my collection with brushes that are ALL top notch and pass on the ones that are just meh. I wish they would make one exactly like this but just a little smaller solely for blush since I have a smaller face. Highly recommend this brush 10/10.
Good quality brush
Rukmi from Phoenix, AZ
I got this during 21 day of beauty .. so the price was great...I love this brush..this is soft..dense enough to apply pressed powder...and the best quality is it does not shed like most of he makeup brushes
A good powder brush
Gigi from California
A solid, good quality powder brush!
ONE OF THE BEST BRUSHES
Nelli from Moreno Valley
I bought this brush on sale for the 21 days of beauty!! Absolutely love it to put on my MAC powder after putting on my foundation. It's so smooth!!
Chelsmakeupgirl from Petoskey, mi
It's ok but not worth the expense. It is very soft but I don't find the brush to be dense enough.
I got this brush on sale and it is a dream
TV from New Orleans La
I have been using this brush and keeping it my purse b/c it has the plastic protector.
Love Love Love!!
HeatherM from Florida
I'm picky when it comes to brushes I use for my face. I only use IT brushes but not all of the brushes are for me. However, I purchased this one during the 21 days of beauty sale for half off and I'm so glad I did. It's the fluffiest softest brush I have ever used. I use it to apply powder to my eyes and face. I really wanted a brush that would lightly sweep powder all my face and WOW this is IT!!! No pun intended;)
I love it! It's perfect!
Sophie from San Diego, CA
I was never impressed with other expensive make-up brushes. Didn't feel they were that much better. I bought the IT #225 on sale. It's the softest brush ever! Before I used it, I was worried that it won't pick up enough pressed powder and do a good job. This brush now raised my expectation of all brushes. It certainly picks up the perfect amount and applies evenly onto my face. I did spray some MAC Prep+Prime Fix on my face before applying the powder with this. Not sure if it'll still apply so well without the spray, but I need it due to the sunscreen I'm using.