Rated 4.33 out of 5 stars
Most Helpful Positive Review FAVE!
I received a sample packet of this Primer with a recent Dermablend product purchase. When I first applied it, it felt like the cheap hair gel all the kids used in the 90's. I thought, "Aw lawd, what have I done?". As it dried, it still looked somewhat glossy, and to be frank - my expectations were low. But I went ahead and started applying my typical daily liquid foundation and chose a brush for blending. There was no distinguishable difference in how the application felt, though I absolutely noticed as I finished that my skin looked more supple and firm than usual. Went about my day and any time I gave myself a mirror check - still looked like a fresh face of makeup. By the fourteenth hour of wear, as I was getting ready for bed, I noticed the hint of oily buildup in my t-zone which is typical for me. Really nothing extreme or different. Still felt shocked at how well my makeup held up ALL day. Nothing ran or creased, and my contour on my nose was still 👌 (pretty rare for me). Went back to ULTA today and bought the full size.
Most Helpful Critical Review still working on best application
Sooo, I wish I could say this applies easily and foundation looks great and stays put, but I find this to be a really finicky product.
First go was with Bobbi brown skin foundation (water based) and a beauty blender. I found the foundation separated over the primer.
Next attempt was Mac pro longwear foundation (silicone based) with beauty blender and same thing happened.
Determined, I tried Mac pro longwear again with a stiff brush and that was also a disaster. Finally, on my last attempt, I decided it really was the tool I used to apply it, so I tried too faced born this way foundation, coating my face really lightly with real Techniques Complexion blender brush (one of their newer brushes).
This time I had success!! My foundation stayed on great and did not wipe off my nose as usual.
Honestly I think this is best just used in areas where your foundation easily comes off, rather than applying it to your entire face. Maybe even applying the primer with a brush to make sure it's evenly spread (I used my hands), as it seems to cause foundation to clump up in areas where too much was applied.
Anyway I hope that's all helpful. At this point I'm not sure it's worth the cost. It seems I will have to continue to play around with it a bit more.
Reviewed by 152 customers Excellent primer for skin of any age!
Nicole from Jackson, NJ
I am 50 years old and I have somewhat dry skin. I've tried numerous products and this one really works the best for me. My foundation does not get caught in any of the fine lines on my face. I think this product would be perfect for anyone have any age!
Skylar from North Carolina
I usually don't review products. Regardless if Iike the product or not. I wasnt sure what to expect, given the mixed reviews, but I was pleasantly surprised! This is the BEST primer I have used yet! Extremely lightweight, yet it has amazing hold! And it only takes a little bit of product to cover my entire face! My makeup lasted from 5:15am until the next morning (I know that is horrible for my skin, but I was testing the product)! I will definitely be buying this product again...and again! I will also be recommending it to EVERYONE!
The best, period.
Ctruelove from Anaheim hills, ca
The primer is sticky but settles quickly once dried. It literally keeps your makeup In place all day. Also, a little goes a long way, I don't even use my other primers anymore. This is so great!
Meghan from CA
This is the perfect primer! Makes my makeup last 24 hrs. I recommend using it with the IT Cosmetics CC+ cream. They pair perfectly with each other.
H from New York
Makeup stays in place all day! makes skin firmer
This is exactly what it says it is
Kelli from Missouri
If you are looking for a sticky primer that keeps your foundation in place this is is. This product has the consistency of hair gel and is clear. I would suggest using a small amount for your face. A little goes a long way with this product. I allowed it to dry for about five minutes before applying my foundation. This kept my makeup in place the whole day. I wore a mask and guess what? NO makeup on the mask. My daughter borrowed it and went swimming to see if her makeup would stay on. YES it did.
Amazed by this product!
Kelli from Missouri
I was looking for the Milk primer when I stumbled across this product. I used it today for the first time and when I first put it on my fingers I was like, " Uh oh what is this stuff!" I went ahead and put it on my face. It felt like sticky gel and left me looking a glossy. I noticed right away my skin felt tighter. I allowed it to dry, which it does quickly, and put my foundation on. I wear a full coverage foundation and I was shocked at how well this primer works. My makeup looked flawless all day and the most amazing part? I went swimming and my makeup stayed completely on!!! I had a woman ask me what makeup I used because it didn't move even after swimming for three hours!! A MUST try.
Shelly from SC
My skin hates foundation, and no matter what formula it always breaks up after a few hours but this stuff holds it into place. I use this first then my tarte poreless primer to help with my texture, and it gives me an almost airbrushed effect that ACTUALLY LASTS Y'ALL. My makeup will wear for more than 3 hours now and it is worth every penny.
I will never use another primer!
Heather from Louisville, KY
This is a game changer. I have used this for 2 years now and still love it just as much as I did on day 1!
Not for oily skin
Anna from Dallas, Texas
I used this product, and it didn't last for me having oily skin. It broke off my foundation in my nose and it was creasing in the mouth area. Wouldn't recommend if you have oily skin.
Second time buying product love it
Fruity from Concord, NC
Not this new one yet but previous used and live it
Makeup lasted all day in humid Costa Rica
Sarah from Jaco, Costa Rica
I lived in Costa Rica for a year and this was my go-to primer! The texture feels weird at first, but once I got it in place (use only 1-1.5 pumps), my makeup looked amazing and STAYED FLAWLESS all day for me! Long lasting! People were amazed I didn't sweat it all off.
I'll repurchase without hesitation when I run out.
I wouldn't buy again
ghotstuff74 from Orlando
I tried this product due to the reviews but didn't like it for me. I have normal skin and this made it oilier and very shiny after a few hours.
Probably wouldn't be great for someone with oily skin
Liz from Texas
I received this as a sample with my purchase and I got about 3 uses out of it. First thing's first, it IS as sticky as the name makes it sound. It feels like a mask that's supposed to dry down and peel off but never does. Once I was able to get past that and was laid down the foundation, omg, it gave me the most FLAWLESS base of my entire life. There was a light and angels harmonizing, "ahhh".
It stops there.
My makeup did not melt into my skin. It just sat on top like oil on water. I was like my foundation, concealer, and setting powder said "we don't know her" and cliqued up against this new primer. My foundation cracked within 2 short hours. I was a greasy, greasy mess. I was very much aware of this layer of spackle on my face. We did not become one. No matter how many times I touched up with a semi-damp beauty blender and whisper's kiss of powder, a coat just came off. What a beautiful illusion that turned out to be a lie. But remember y'all, what may not work for me may be magical for you
Best primer ever
Samantha from Tennessee
You think at first eww my face is gonna be sticky but absolutely not it holds your makeup all day it's the absolute best for me only primer I'll ever use
Resee_86 from Charlotte North Carolina
By far the best primer I've ever had.....it does have a tacky feel but that's because it's gripping the products to your face. Usually when I go out I start sweating before I can leave the house and my makeup always feels like it's melting, I came home cleaned my entire house after going out with my face and it stayed in place and didn't sweat off🥰 I'll definitely buy again
BLURS PORES & FINE LINES
Emma F from Parma, Ohio
I was skeptical about this primer at first due to how tacky it is, but the tacky-ness helps blur the look of pores and fine lines while keeping your makeup lasting for 10 plus hours!
Jess from Merrillville
I love this primer. I switched to it because of my acne. My acne is no longer irritated with this new primer. My foundation and concealer sticks so well to this primer. My makeup will last all day. So excited I finally found a primer to work with my skin type.
So sad this didn't live up to the hype
Ali from Richmond, VA
This didn't work for me at all. I tested it a few weeks ahead of my wedding because it had insanely good reviews and this was a major letdown. I didn't notice any prolonging of my makeup and it didn't keep my skin from getting oily and making the makeup slide off. I even set it with the dermablend powder and it looked worse than anything I've used this year.
Best makeup primer ever!
ReeRee from Stockton, California
Holds makeup very well with minimal smearing.
Would NEVER buy this product again
Mnm from Texas
I bought this while I was at a store and 2 different people told me this would be great for me. I was even told it would work perfect with my IT cosmetics liquid foundation.
However when I received this in the mail and tried it felt like my foundation just stuck to the jelly texture and it wouldn't blend nor would my foundation last.
About an hour later I had no foundation on my face. This primer is even suppose to last 24 hours!
If you want your foundation to last an hour it would be perfect for you.
Go to for a full face/longwear
B from Florida
Like others mention, this product is sticky! But it WORKS. I personally don't like to use it for daily wear. My skin has never reacted negatively to it, but I don't think it's necessary for the office and I suspect it could dry out my skin if I wore it all the time. That being said, if I'm planning on going somewhere after work and I need my makeup to look fresh for hours? I use this. If I'm going out dancing? I use this. If I'm just going for a full-face-beat look? I use this. I have never found a primer that actually allows me to use LESS product with MORE payoff until this! I've also used it for those humid Florida days and my makeup stuck!
Too floppy for oily skin
kyla21 from Missouri
Got a few samples of this and it was far too gluey and sticky to use under makeup.
Hannah B from Minnesota
this primer is exactly what I have been searching for. I struggled with my makeup disappearing around my nose & chin using the Juvias Place foundation. This primer has solved my problem. If you're on the fence, go to the store and put some on your hand. Then, swatch an eyeshadow on the area with the primer and without. you will see the difference, I promise!!
Love this product, my makeup lasts so much longer!
mel from michigan
before foundation, after moisturizer