Product Reviews Rated 4.17 out of 5 stars
35 Reviews
Most Helpful Positive Review My absolute favorite!!! I have tried every "anti-frizz" product you can think of. I can honestly nothing compares to Wella Flowing Form. It's so amazing that I haven't straightened my hair in weeks! Embracing my waves to the fullest and loving it! I would most definitely recommend this product to anyone having a hard time finding an anti-frizz product that actually works. Huge plus, it smells AMAZING!!!!!
Most Helpful Critical Review Does not control frizz This product is easy to use, is not sticky or heavy but it also does not control frizz.
My hair looked great after use however, by mid morning my hair had frizz. Why bother? Will return, even on sale it is not worth the money spent.
Reviewed by 35 customers I will buy this again 4
Emily Bonn from Woodlyn, Pa
I have tried MANY may products to smooth/straighten my hair and this one really works! It doesn't gunk up my hair or make it feel stiff and dirty and really does live up to its claims!
OK blowout cream, not great at anti frizz 3
Leia from Minneapolis
This blowout cream makes my fine frizzy hair soft and shiny. I used it over the Living Proof NO frizz leave in conditioner since I have a lot of frizz. Unfortunately there wasn't enough hold for me so the blowout did not last. The scent is a little strong and is the same print as the other Eimi products. If you only get a little frizz and just want something to make your hair shiny then this would be good for you.
LOVE this product!! 5
Kay from Cleveland Ohio
My daughter and I both love this product! I have curly hair that I usually let air dry. This helps prevent frizz, and I just scrunch my hair as it's drying, works great!
My daughter has wavy long hair that tends to get frizzy, works beautifully on her hair as well!!
This is the only product that works for me! 5
makeupgirly from Austin, Texas
I have dark brown, very thick and very curly/frizzy hair. I have tried so many anti-frizz products and this is the only product that works on my hair! I am so pleased with this product and will be using it for the rest of my life. Smells great also and makes my hair not frizzy! I love it so much and recommend it for any girl with thick, curly/frizzy hair.
Love it! 5
mmamallama from Villanova, PA
I use this after I shampoo my hair. I don't blow dry and this product actually helps keep my hair straight, soft & sleek. I am so happy I found it!
Not for me 1
Sk from Texas
Did not help smooth hair but seemed to make frizz worse. Returned.
Love it 5
Jeanne from Georgia
Keeps my hair from frizzy
does its job 5
xayan from bp, mn
i have messy frizzy hair and this helped my hair look more manageable and healthier
Does not do it's job 1
Lucy's mom from Biloxi, MS
This just simply did not work at all for me to fight the frizz of humidity in the south.
Such great frizz control without buildup 5
Laina from Tacoma wa
I have very curly hair and this helps tame the frizz when applied to damp hair. My favorite use is for smoothing my hair when pulled into a ponytail. I have some unruly curls that won't stay down but this product keeps it on place without any buildup. I just ordered two more bottles.
I love it! 5
Katy from Bronx, NY
Its perfect. I have very dry curly hair and this product helps me with that, also it gives me definition.
Ineffective 1
Donthaveone from NC
Not good for me personally..may work for someone else
I did not like this product. 2
tam from ramsey, mn
i used the product when my hair was almost dried. I blow dried my hair.
Loving it so far 4
cmango from Ohio
I've tried many products that claim to control frizz. Humid days completely wreck my hair. I had given up finding anything that worked. My stylist is always trying new products and used flowing form on me during my last appt. I went out the next day and bought it. I've used it every day since. It doesn't dry my hair out and so far has really helped control frizz. I hope you have the same results!
Yes 4
Kc from Nampa,ID
Daily on wet hair
Got to try it! 5
JennayG from White Pine, TN
I order this a couple months ago bc it was on sale, and was supposed to be good for frizzy, curly hair. I can't go a day without using this. Hop out of the shower, 4 pumps, put it in hair, blow dry and I'm ready for the day. It even helps protect with heat damage and I get so many compliments and I straighten my hair.
Love it! 5
Maggie from Omaha ne
Love the smell and the softeness
Does not control frizz 2
Tam from New Jersey
This product is easy to use, is not sticky or heavy but it also does not control frizz.
My hair looked great after use however, by mid morning my hair had frizz. Why bother? Will return, even on sale it is not worth the money spent.
I would recommend. 4
Cucha from Chicago
Great product. I use when I straighten my hair for a nice smooth finish.
I would buy this product again! 5
4BoyMomma from Carlisle, PA
Love this product! I have used this product over and over again--- My hair is thick and curly. I only use a small amount and pull it through my damp hair-- I use a diffuser to dry my hair and go! It feels great in the hair-- not heavy at all, and the curl and no frizz lasts all day-- rain, wind, snow or sunshine! I am very pleased with the results. The only negative-- is a squirt too much and it weighs down the hair-- so you only need a little and I have a lot of hair! Would highly recommend to others and will definitely purchase again!
Great stuff! 5
Ashly H from Cypress Tx
I found this gem out when my hair stylist used this on me! If you blow dry your hair on the daily, this is going to be your BEST FRIEND. On the plus side, it smells great. This did not weigh my hair down, and I have blonde frizzy hair and tons of things can weigh my hair down easily. Not this stuff, I use this every time I blow dry my hair and it's seriously the best.
Will definitely continue buying this product! 5
Lela from Spring, TX
Use daily before blow drying. Helps with most of my frizz.
I have used this product for years and absolutely love it 5
Jen from Florida
I use this daily, controls the frizz and smells great.
Smooth operator 5
Jefe from Texas
This balm helps to keep my hair smooth all day long. Looks great into the night.
Not bad! 4
Kerri from Virginia
Great for keeping my wacky waves and frizziness in check. Still finding the perfect amount for my shorter hair. Using too much tends to make my hair seem heavy and will seem dirty faster than normal. But as I've used less, that feeling is less and less.